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Catherine Allen, Ella's Kitchen - Engaging the Team Through Purpose and Culture

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Keynote speaker presentation at the Bristol Business School ‘Unlocking Performance through Employee Engagement' Conference.

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Catherine Allen, Ella's Kitchen - Engaging the Team Through Purpose and Culture

  1. 1. Engaging the team through purpose and culture
  2. 2. Whycreateagreatplacetowork? 10% year on year growth £80m turnover 67% NPS Sunday Times Top 100 Best Companies
  3. 3. At Ella’s Kitchen we care about each other, we care about the world we live in and we care about making the absolute best food for tiny tummies. We believe that if we’re all aligned towards a clear direction, grounded in the stuff we’re passionate about, then our team will thrive; free to deliver amazing results and feel rewarded doing it. We’re guided by our values. They set the tone of our culture and we look out for newbies who will be a natural fit to our values and complement and contribute to our business. We believe to achieve strong business growth, we need to nurture our people, because happy people do the best work. So we invest in our people to be the best they can be and encourage a culture of leadership so that everyone feels valued and empowered.
  4. 4. Buddy is our friend who helps us understand what it means to work at Ella’s Kitchen + guides us in our behaviours + relationships every day. Our values are at the heart of Ella’s Kitchen, it’s how we recruit newbies, it’s how we judge + reward success, it’s how we make decisions and it’s how we make sure Ella’s Kitchen is always a super fun + rewarding place to work!
  5. 5. Invest in a happy, healthy team Engage the team in the purpose and mission Involve everyone in building the strategy Promote autonomy Build development opportunities into individual objectives Have great managers Ella’s ingredients
  6. 6. Engage the team in the purpose and mission
  7. 7. We passionately believe that businesses can and should be a force for good, so that’s why we joined the B Corp movement. B Corps aspire not only to be the best in the world but the best for the world. As members of B Corp we actively contribute to solving social and environmental problems as well as making sure that we are a super tip-top employer which promotes the wellbeing of our people. It’s what we’ve always been about, but now we have lots of other friends in the business community who think that way too. And we’re passionate about leading the movement in the UK to encourage other businesses to become B Corps too, because then the world will be an even better place. Being a B Corp means that we are focussed on, and driven by, Our Mission and Our Dream.
  8. 8. Everyone at Ella’s has the opportunity to volunteer at local charities that are related to our Mission. We call these ‘Mission Days’. We also have ‘MAD Days’ (Make a Difference Days!) which allows each individual to spend a day volunteering for a cause that’s important to them.
  9. 9. Involve everyone in building the strategy
  10. 10. Our strategy day
  11. 11. Promote autonomy
  12. 12. We strongly believe in enabling a culture of leadership at Ella’s Kitchen. We don’t believe that leadership is something which is defined by your job title. Leaders at Ella’s role model our values and support their team. With a clear strategic direction and our mission and values to guide you, anyone can lead at Ella’s. We believe that encouraging autonomy enables people to grow and develop and to feel fulfilled. It helps us create a sustainable business where contribution and responsibility are spread across the whole team rather than control being held by the few. You should feel ownership of your projects and be clear on your roles + responsibilities. You’ll be guided by our strategy, mission and values and supported by your manager.
  13. 13. Build development opportunities into individual objectives
  14. 14. Our strategy is to ‘Invest in people to do their jobs well, achieve their potential, and make a difference’. Personal growth means different things to different people – it is available to everyone, but not the same for everyone. Your development is your responsibility. We support your self- improvement and we’ll support you with a great working environment (smart colleagues, challenges, honest + constructive feedback, fun) but you control your development. That’s why we give everyone a personal development pot of £1000 to help you achieve your aspirations. As a small business, there may not always be enough growth opportunities for everyone, so sometimes your personal growth journey might lead you beyond Ella’s.
  15. 15. Invest in a happy, healthy team
  16. 16. Content slides – Light! The next few slides are content layouts on a light background.
  17. 17. Have great managers
  18. 18. Having great managers is really important at Ella’s. After all, people are more likely to stay happy and fulfilled in their jobs if they have a great manager. We understand how much difference a good manager can make to a person’s potential and that’s why we have created our own 4-day programme for all our managers – we call it ‘Super Buddies’. It’s great because it’s really valuable training if you are a manager, with lessons you can take with you wherever you go, but it also means there is consistency in approach as well as clear expectations set on what it means to be a good manager at Ella’s. And it’s great for all our Buddies too knowing that their managers are well trained and focused on supporting and developing them.
  19. 19. Invest in a happy, healthy team Engage the team in the purpose and mission Involve everyone in building the strategy Promote autonomy Build development opportunities into individual objectives Have great managers Ella’s ingredients

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