Menjadi searing PR dengan segara tantangannya seolah kembali diajak uituk terus bisa berinovasi sekaligus beradaptasi dengan perubahan yang terjadi. Semoga Bermanfaat..

1. Inovasi, Technology, and Social Science
in Disruption Era
INTERNATIONAL LECTURER SHARE SERIES Study Base of Academic and Best Practice
Dec 16, 2021
By :
RR Roosita Cindrakasih, Sh, M.I.Kom

2. 01
ABOUT Me
03
RESPON
02
CHANGE
04
PR

3. R R R o o s i t a C i n d r a k a s i h , S H , M . I k o m
@ c o c i _ r o o
2018 sd Present
BNN RI
@Direktorat P4GN
2018 sd Present
Bakrie University
@ FIKOM
2017- Present
University of Indonesia
@VOKASI
2017 - Present
LSPR Jakarta
@Public Relation
LECTURE
EXPERIENCES
Hi..

4. Public
Relation in
Disruptive
Era
RR Roosita Cindrakasih, SH, M. I.Kom

6. DUNIA
KERJA
BERUBAH

7. MEDIA HAS CHANGED!

9. INFORMATION OVERLOAD

10. RESPONS TO
GLOBAL
CHANGE

11. DISRUPSI
ekonomi
mengubah banyak
hal sedemikian rupa,
sehingga cara-cara
bisnis lama menjadi
obsolute. Menjadi
usang atau
ketinggalan zaman.
“
“
Kompas.com - Renald
Kasali

12. SKILL PR
JAMAN NOW
V E R B A L
C O M M U N I C A T I O N
S T R A T E G I C
P L A N N I N G
W R I T T E N
C O M M U N I C A T I O N
M U L T I M E D I A
D E V E L O P M E N T
S O C I A L
M E D I A
C R E A T I F

13. Where
to start
Miliki ketrampilan
dasar
Kenali audience
Berceritalah
PR IS ALL ABOUT CREATIVITY

15. UNTUK APA KITA PERLU
STRATEGIC PLANNING?

17. TUGAS
PR

18. MENJALIN
HUBUNGAN
dengan
MEDIA

19. Media Terbanyak di Dunia
47.000 Media
yang ada di
Indonesia
79% abal-abal
• 2000 cetak
• 674 radio
• 523 Tv nasional
dan lokal
• sisanya online
2.400 yang
terverifikasi
Dewan Pers

20. ORGANISASI RESMI WARTAWAN

21. FORUM WARTAWAN

22. Melaksanakan
Spesial Event
(Ajang Khusus)
Kehumasan
:

23. Koordinasi dan Kolaborasi
Internal
Evaluasi
Eksternal
PRE- H – POST

24. Melaksanakan
Kegiatan
Seminar,
Konferensi,
Lokakarya dan
Rapat

25. Aspirasi
Aparat
Peningkatan
Karir
(Terjadwal
&Terukur)
Peningkatan
Skill (Training
& Leadership
Program)
Guidance
Komunikasi yg
Baik & Jelas
Instrumen
Reward &
Punishment
yg jelas
Skill :
• Public Speaking
• Writing
• Creativity
• Technology Friendly
• Time & Task Management
• An eye for detail
Tools :
• Matriks Program
• SOP Kegiatan
• Matrik Penilaian
• Standby Statement

26. Post Crisis
Pre-Crisis Crisis
Media Monitoring System
SMS & Email Alert,
Sosmed
Issues Cronology
News Matrik &
PR Value
Communication
Spokeperson
Talking Point
Question & Answer
Training & Simulation
Media Interview Statement
Review
Crisis Management Team
Mapping Issue,
Developing Key
Message
Evaluation Process,
Recommendation
Public Complaint
Call, SMS & Email,
Chatting Socmed
Handling of Public
Complaint
Report of Public
Complaint
Provide Data &
Update Progress of
Priority Program
HANDLE
CRISIS

27. Challenges Of
Digital
Communication
Siap Siaga
Mengelola pekerjaan
secara online
Karakter personal sejalan
dengan citra institusi
Public
Communication
Terbuka & Massif
Daring
Cepat & Terkini
DIGITAL
MANAGEM
ENT

28. Melaksanakan
Master of
Ceremony

29. HOW TO PRESENT?

31. BODY LANGUAGE

32. Body Language
1. SENYUMAN (SMILE)
2. JABAT TANGAN (HANDSHAKE)
3. KONTAK MATA (EYE CONTACT)
4. EKSPRESI WAJAH (FACE EXPRESSION)
5. GERAKAN (MOVEMENT) ---- (tangan, kaki, tubuh,
kepala, bahu, mata) --- STYLE OF WALKING
6. ZONA BERDIRI (PROXEMIC)
7. POSTUR TUBUH (KINESICS)
8. SUARA (VOICE EXPRESION)

33. Vocal Expression
ARTICULATION
INTONATION
VOLUME
TEMPO
PITCH
JEDA

34. Thank
You
“It’s PR that needs to be creative.
It’s PR that needs to be new and different.
It’s PR that needs to be original”