These slides support a paper entitled "A distinctive Chinese MBA brand for global leadership". The authors are Denghua Yuan & Robert Shaw both from the School of Business at Guangdong University of Foreign Studies. The presentation was given at the University of Waikato. Philosophy of Education Society of Australasia conference, 2014.

1. A future engagement:
A distinctive Chinese MBA brand
for global leadership
DENGHUA YUAN &
ROBERT SHAW
Guangdong University of Foreign Studies (GDUFS)

2. Master in Business Administration
MBA
1. Fee paying students
2. Accreditations important

4. MBA curriculum challenge
1. GDUFS: New initiative
– short history, AMBA accreditation
2. The global crisis in Business Schools
a. Plenty of students
b. Uncertainty about purposes
3. Should China develop its own distinctive
MBA?
a. Purpose of the MBA
b. Specifics of the curriculum

5. Stages in the development of the
Chinese MBA
Stage 1: Copy the MBA purposes and courses from
the American model
Stage 2: Develop a Chinese version of the
international model of the MBA
Stage 3: Develop an MBA which has equal
emphasis on western and Chinese philosophy and
methods. Focus is on local purposes.
Stage 4: Develop a distinctive Chinese MBA which
emphasises the national interest of China.

6. Stages in the development of the
Chinese MBA at GDUFS
1. We began at Stage 1.
2. The AMBA accreditation brings GDUFS to
Stage 2.
3. We strive for Stage 3.
We call this the GLOCAL model.
4. The dreamers want to talk about Stage 4 which
will give the MBA an important national
purpose.

7. Global MBA
1. American origin of MBA, scientific
management theory
2. The profession of management
3. Characteristics of students
4. The degree for neoliberalism

8. Helpful theory:
Kant, Foucault & the MBA
1. Kant's theory of the individual person’s
autonomy / heteronomy
a. Characteristics of graduates
b. Enlightenment ideals
2. Governmentality & truth
3. The Chinese Enlightenment

9. Moral autonomy
道德自律
1.The essence of individual, personal decision-making
个人、个人决策的本质
2.Autonomous decision-making always involves a kind of
personal freedom
自主决策总是包含一种个人自由
3.The experience of this freedom generates the desire for its
further use
这种自由的体验让人们更渴望对其进一步加以利用

10. Autonomy
(Kant)
Strength
of
will
Independence
Rationality

11. 自律
(康德)
意志力
独立
理性

12. Let us have a discussion
Guangdong University of Foreign Studies
The Philosophy of Education Society of Australasia, 2014