Accelerating Crypto Adoption via Non-Crypto Shopping
1. 1
11
Accerating mass
market adoption of the
crypto economy via
non-crypto shopping
CONVERTIBLE BRIDGE LOAN
MAY 2018
SAFE HARBOR STATEMENT: THIS PRESENTATION CONTAINS FORWARD LOOKING STATEMENTS AND ASSUMPTIONS THAT
WILL VARY FROM ACTUALITY. A COMPLETE SAFE HARBOR DISCLAIMER IS INCLUDED LATER IN THIS PRESENTATION.
QTCQB: RWRDP
2. 2
The Opportunity
®
Adoption of crypto wallets by ordinary consumers,
especially women, is critical to the crypto world.
Mass market success requires mass adoption.
Consumers are extremely curious, but they perceive
the risk as too high.
We bridge traditional shopping with free crypto and
equity rewards to increase participation. Customers
experience the fun and prospective reward of
speculative asset ownership with no initial risk.
Customers are generating ~$50 in free cash flow in
their first year.
Seeking $500,000 in convertible debt to bridge until
SEC qualifies our $15,000,000 offering that includes
blockchain-based token deployment.
3. 3
Crypto wallet adoption critical to
mass market success
®
Current challenge:
• Heavily male
• Early adopter only
• Primarily non U.S.
• Speculators - not consumers
• Getting crypto wallet extremely painful
iConsumer is:
• 51,000 users – mostly female
• Millennials
• Primarily U.S.
• Shoppers
4. 4
How we accelerate adoption
®
Millennial friendly: Free Rewards and Learning
• Bitcoin
• Blockchain-based reward points (late 2018)
• Traded equity – RWRDP
Trusted
• Public company. Audited and transparent
• Regulated – SEC & FINRA
• 1,800 Brand Name Retailers Worldwide
• Traditional Credit Card purchasing
Ease
• Centralized Account
• Optional Wallet / Simple Transfer
• Wallet only when ready
Wallets are secondary to the experience. Free,
easy, and lowered risk. Shop traditionally.
5. 5
1
iConsumer
members shop at
1,800+
participating
retailers via our
platforms (site,
apps, browser
extensions)
Retailer handles fulfillment
2
Retailers pay
iConsumer a
COMMISSION
(~1-20% of
transaction)
Additional revenues from
advertising & data mining
iConsumer shares
commission with
MEMBER
(member receives
Bitcoin & reward
points (late 2018)
back)
No wallet or exchange
required initially
3
Members earn
EQUITY
(OTCQB: RWRDP)
as additional
reward for
shopping
Ownership is the Ultimate
Loyalty Program
4
Bitcoin based rewards and loyalty incentives
How We Make Money
6. 6
Direct Response Economics
®
1st Qtr. New Customers Avg. Acquisition Cost < $10
1st Qtr. New Customer Cash Generated > $10
Projected Customer 1st Year Free Cash Flow - $50
Shoppers Acquired 1st Quarter 273
New Shopper Free Cash Flow (after Bitcoin rebates) $2,837
Cash Acquisition Cost $1,365
Free Cash Flow Per New Shopper in 1st Quarter $5.39
Free Cash Flow from Existing Shoppers 1st Quarter (after rebates) $17,085
Average Number of Days before Shopper Covered Acquisition Cost 35
Estimated Annual Net Cash Generated by New Shopper $50
Estimated Number of Net New Shoppers Needed for Cash Flow Break Even 23,000
Estimated Cash Required to Acquire New Shopper $45
Estimated Cash Required to Reach Cash Flow Break Even $1,000,000
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The Numbers
®
2017 Projected 2018 Projected 2019
1 Existing Members (at beginning of year) 12,804 49,989 139,991
2 New Members (people who join in current year) 37,185 100,000 300,000
3 Lapsed Members (people who cancel in current year) 9,998 27,998
4 Total Members (at end of year) 49,989 139,991 411,993
5 Existing Shoppers (people who made 1+ purchase) 4,736 3,789 23,031
6 New Shoppers (new people making 1+ purchase) 25,000 75,000
7 Total Shoppers 4,736 28,789 98,031
8 Revenue (commissions from stores) $416,000 $2,389,470 $8,136,576
9 Cash Gross Profit (After rebates) $65,000 $1,439,440 $4,901,552
10 Cash Acquisition Cost (marketing to attract customers) $202,000 $1,125,000 $3,375,000
11 S,G&A (cash) (not including marketing) $627,000 $1,021,694 $1,428,523
12 Operating Cash Flow ($764,000) ($707,254) $98,029
13 Financing ($500,000 debt + 5,000,000 equity) 5,500,000 0
14 Cash on Hand $4,792,746 $4,890,775
Note: These projections are based on assumptions that may not be true, may change, and are subject to
complete revision.
Assumptions
• 80% member retention year to year
• Customer acquisition cost ~ $45 (1st qtr. 2018 actual cost < $10)
• Existing members & shoppers based on 2017 actuals
• Equity rewards are a non-cash expense & shelter cash flow
• Financing happens in 1st half 2018
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Use of Funds - Marketing
®
Paid and Earned Social Media
• In 2017, attracted ~30,000 members @ < $6 each
• 2018 Plan – Customers @ < $50 each
Referral / Influencer Program
• $10-$20 per customer
Display Ads
Strategic Partnerships (crypto wallet adoption)
• World Crypto Conference – 12 events
Press
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Blockchain-based reward points
®
Zero cost to iConsumer, zero redemption value:
• Token just for “playing”
• Instant learning & gratification for customers
• Riskless for both iConsumer and customers
• Platform for crypto wallet trials by customers
SEC friendly
Not to be sold or used to raise money by iConsumer
To be deployed after successful raise
Frequent flyer miles on steroids
10. 10
Our Background
®
• Traction
51,000 members. RWRDP trading. 1,800 Retailers.
2,500+ crypto accounts. New customers >$50 free
cash flow in first year.
• Team
Leadership have multiple exits.
• Market
Worldwide – people interested in crypto and the
stock market and start ups.
• SEC regulated
RWRDP in SEC & FINRA approved accounts.
Audited financial statements. SEC qualified
offerings.
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Convertible Note Highlights
®
• $xxx,000 raise
• 3 yr. x%, interest only, 1st yr. accrued.
• Convert at holder’s option at $.075/share
• Converts into RWRDP, Rule 144 one year
holding period
• RWRDP next public sale estimated June
2018 @.15/share
• RWRDP last trade (May 2, 2018) $1/share
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EXECUTIVE TEAM
Sanford Schleicher
CTO & Co-founder
CTO – iGive.com – 2008
j2 Global Communications
Director
Co-founder and Chief
Architect,
Onebox
sold – 2000
BS, Computer Sciences
University of Illinois
Melinda Moore
CMO
CMO, Crowdfunder – 2015
Co-founder, LovingEco
sold – 2012
Co-founder, Tuesdaynights
2012 – 2016
Top 50 Digital Women in
2015
Digital LA
Author, How to Raise
Money: The Ultimate Guide
to Crowdfunding
BA, Psychology
UCLA
®
ADVISORY
BOARD
David Carlick
Venture / Co-founder
DoubleClick,
Former CEO
Public Company
Michael Brennan
Real Estate /
Private Equity,
Former CEO
Fortune 500 REIT
Robert Grosshandler
CEO & Co-founder
Founder, iGive.com – 1997
Founder, eComXpo
Sold – 2008
Founder, Intercast
Sold – 1995
Co-founder, The SOFTA Group
Founded -- 1981, sold – 1993
Principal, Industrial & R.E.
Workouts
1975 – 1980
14. 14
THIS PRESENTATION AND ACCOMPANYING TALK CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER
THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE
BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THIS
PRESENTATION THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO
IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS.
THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES
THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS.
INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON
WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO
REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED.
NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT FILED BY THE
COMPANY WITH THE SEC HAS BEEN QUALIFIED BY THE SEC. ANY SUCH OFFER MAY BE WITHDRAWN OR REVOKED, WITHOUT OBLIGATION OR COMMITMENT OF ANY
KIND, AT ANY TIME BEFORE NOTICE OF ACCEPTANCE GIVEN AFTER THE DATE OF QUALIFICATION.
AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND.
AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. YOU MAY OBTAIN A COPY OF THE PRELIMINARY OFFERING CIRCULAR THAT IS
PART OF THAT OFFERING STATEMENT AT WWW.SEC.GOV.
OUR ANNUAL REPORT ON FORM 1-K DISCUSSES SOME OF THE IMPORTANT RISK FACTORS THAT MAY AFFECT OUR BUSINESS, RESULTS OF OPERATIONS,
AND FINANCIAL CONDITION.
Ownership is the ultimate eCommerce Loyalty Program
SAFE HARBOR STATEMENTS
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CONTACT
“We’re here to make a dent
in the Universe.”
Steve Jobs
Ownership is the ultimate eCommerce Loyalty Program
Melinda Moore
310.339.1681
melinda@iConsumer.com
Robert Grosshandler
847.477.6968
rob@iConsumer.com