1. Ownership Is The Ultimate
Ecommerce Loyalty Program™
SAFE HARBOR STATEMENT: THIS PRESENTATION CONTAINS FORWARD LOOKING STATEMENTS AND ASSUMPTIONS THAT WILL VARY FROM ACTUALITY. A
COMPLETE SAFE HARBOR DISCLAIMER IS INCLUDED LATER IN THIS PRESENTATION.
2. TOTAL ADDRESSABLE MARKET
Forrester predicts that by 2020, US ecommerce sales will hit
$500 billion.
➢Retailers pay iConsumer to drive shoppers to their sites
and stores.
➢iConsumer shares those revenues with the shopper.
➢Retailers will pay an estimated $7 Billion to iConsumer
and its competitors for those sales (Forrester).
®
4. BUSINESS MODEL
1iConsumer members shop
at 1,700+ participating
retailers
Retailer handles all aspects of
transaction (billing, shipping)
Retailers pay iConsumer
a commission (~1-20% of
transaction)
Additional revenues from
advertising & data mining
iConsumer shares
commission with member
(cashback)
~ 80/20 split typically
(i.e. 20% gross margin)
2
3 4
®
Members earn equity in
iConsumer as additional
reward for shopping
Members also earn equity for
joining & referring shoppers
5. IT WORKS. IT SCALES.
®
iConsumer makes every customer a shareholder in our company. They
earn a piece of the American dream every time they shop online.
➢Since Feb. 1, we’ve gained over 20,000 customers, growing by
100%+, with an average cash CPA of < $4. 37,000 as of 6/27/17.
➢2016 Form 1-K Revenues: $480,000.
➢Positive cash flow occurs at approximately the 250,000 shareholder
mark. Aiming for 500,000 customer / shareholders
➢Cash Required: $2,000,000 Time Required: ~ 1 years.
6. In Billions of Dollars
$140 $2 $4 $6
PROVEN OPPORTUNITY
$8 $10 $12
In Millions of Members at Liquidity Event
900 10 20 30 40 50 60
Digital coupon/cashback industry is a proven, large market.
Multiple billion dollar liquidity events in last five years.
70 80
®
7. MARKETING METRICS
®
• 35% average conversion
rate - desktop
• 44% average conversion
rate - mobile
• Cash CPA ~ $4
• Market value of a member
is $200 - $384 (based on
comps from competitors’
transactions)
• Est. cash flow positive at
250,000 members
9. STRUCTURAL OPPORTUNITY
iConsumer SEC qualified 9/29/16, initial
close 12/16, Form 1-A filed 4/16.
Being “public” less costly under Reg. A+.
“Giving” shares away creates a unique,
non-cash currency to acquire members.
Leverages iGive infrastructure, staff, &
1,700+ retailers.
Leverage iConsumer members to recruit
additional members with equity rewards.
Jet.com example.
OTCQB - summer 2017.
®
10. PHASE I PHASE II PHASE III PHASE IV PHASE V
JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016
PUBLIC
HISTORY
Create successful
operating company
Alpha Phase (June 2015)
• Message testing
(2nd half, 2015)
• Launch apps / site /
browser add-ons
PHASE I
11. PHASE I PHASE II PHASE III PHASE IV PHASE V
JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016
PUBLIC
HISTORY
Create successful
operating company
Alpha Phase (June 2015)
• Message testing
(2nd half, 2015)
• Launch apps / site /
browser add-ons
Test by switching
customers from
incumbent competitors
Beta Phase (Jan. 2016)
• Added Gatekeepers
• Tested Viral
• Promotional – increased
cash back
• First qtr. member
acquisition testing
PHASE I PHASE II
12. PHASE I PHASE II PHASE III PHASE IV PHASE V
JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016
PUBLIC
HISTORY
Create successful
operating company
Alpha Phase (June 2015)
• Message testing
(2nd half, 2015)
• Launch apps / site /
browser add-ons
Test by switching
customers from
incumbent competitors
Beta Phase (Jan. 2016)
• Added Gatekeepers
• Tested Viral
• Promotional – increased
cash back
• First qtr. member
acquisition testing
• Public - SEC Qualified
(Sep. 29, 2016)
• 11,500 Customers
• Revenue
• Member Acquisition
Metrics confirmed - $24
per shopper
PHASE I PHASE II
Beta Phase
Milestones
13. HISTORY
Public Launch
Initial Raise
• Rebrand for
#GetYourShare
• Get Listed OTCQB
o Provide shopper /
shareholders with
publicly visible value for
their equity / complete
initial offering
• Form 1-K - $480,000 Revenue
PHASE III
PHASE I PHASE II PHASE III PHASE IV PHASE V
JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016
PUBLIC
14. HISTORY
Public Launch
Initial Raise
• Rebrand for
#GetYourShare
• Get Listed OTCQB
o Provide shopper /
shareholders with
publicly visible value for
their equity / complete
initial offering
• Form 1-K - $480,000 Revenue
Member Acquisition
Get Your Share Launched
o Launch Faces campaign
o Min. $25 / investor
o $.09 / share, preferred
o Double prior round
valuation
o 32,000 Shareholders,
6/5/17
o Mini-IPO Closed 5/17
PHASE III PHASE IV
PHASE I PHASE III PHASE IV PHASE V
JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016
PUBLICPHASE II
15. HISTORY / GROWTH
Public Launch
Initial Raise
• Rebrand for
#GetYourShare
• Get Listed OTC QB
o Provide shopper /
shareholders with
publicly visible value for
their equity / complete
initial offering
• Form 1-K - $480,000 Revenue
Drive Value
Get Your Share Launched
o Launch Faces campaign
o Min. $25 / investor
o $.09 / share, preferred
o Double prior round
valuation
o 32,000 Shareholders,
6/5/17
o Mini-IPO Closed 5/17
Investor Focused
Campaign
o OTC QB - expected 7/17
o Raise $2,000,000 to fund
member acquisition
o Position to reach
500,000 members / cash
flow positive at 250,000
PHASE III PHASE IV
Member Acquisition
PHASE V
PHASE I PHASE II PHASE III PHASE IV PHASE V
JUNE 2015 JANUARY 2016 MAY 2017 Est. 7 2017SEP, 29 2016
PUBLIC
16. OPERATING ASSUMPTIONS
~ $ 384
eBates sold for ~$384
per member, other
liquidity events valued
members ~$200
~ $ 50-100
annual revenue
per member
~ 80%
avg. cash
back rebate
i.e. 20%
gross margin
~ $ 10-15
per annum cost to
support early
members, costs
reduce as we scale
~ $ 5-20
free cash flow
generated per member
per year
< $ 50
cash to acquire
member
currently ~$4
®
20. ®
USE OF FUNDS
Member Acquisition:
➢Current cash cost of member acquisition ~ $4 member.
➢Estimated cash flow positive at 250,000 members.
➢Raising $2,000,000 to achieve significant positive cash
flow, position for sizable secondary offering
22. Robert Grosshandler
CEO & Co-founder
Founder, iGive.com – 1997
350,000 Members currently
Founder, eComXpo
sold – 2008
Founder, Intercast
sold – 1995
Co-founder,
The SOFTA Group
founded 1981, 160 employees,
sold – 1993
EXECUTIVE TEAM
Sanford Schleicher
CTO & Co-founder
CTO – iGive.com – 2008
j2 Global Communications
Director
Co-founder and Chief
Architect,
Onebox
sold – 2000
BS, Computer Sciences
University of Illinois
Melinda Moore
CMO
CMO, Crowdfunder – 2015
Co-founder, LovingEco
sold – 2012
Co-founder, Tuesdaynights
2012 – 2016
Top 50 Digital Women in
2015
Digital LA
Author, How to Raise
Money: The Ultimate Guide
to Crowdfunding
BA, Psychology
®
ADVISORY
BOARD
David Carlick
Venture / Co-founder
DoubleClick,
Former CEO
Public Company
Michael Brennan
Real Estate /
Private Equity,
Former CEO
Fortune 500 REIT
23. Robert Grosshandler Melinda Moore
847.477.6968 310.339.1681
rob@iConsumer.com melinda@iConsumer.com
CONTACT
“We’re here to make a dent
in the Universe.”
Steve Jobs
24. SAFE HARBOR STATEMENTS
®
THIS PRESENTATION AND ACCOMPANYING TALK CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION
RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE
FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION
CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THIS PRESENTATION THE WORDS
“ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO
IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS.
THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE
SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER
MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO
PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH
THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-
LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE
OCCURRENCE OF UNANTICIPATED EVENTS.
NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED.
NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL AN OFFERING STATEMENT
FILED BY THE COMPANY WITH THE SEC HAS BEEN QUALIFIED BY THE SEC. ANY SUCH OFFER MAY BE WITHDRAWN OR REVOKED, WITHOUT OBLIGATION
OR COMMITMENT OF ANY KIND, AT ANY TIME BEFORE NOTICE OF ACCEPTANCE GIVEN AFTER THE DATE OF QUALIFICATION.
AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND.
OUR ANNUAL REPORT ON FORM 1-K DISCUSSES SOME OF THE IMPORTANT RISK FACTORS THAT MAY AFFECT OUR BUSINESS, RESULTS OF
OPERATIONS, AND FINANCIAL CONDITION.
