1. 1
11
Crypto for
the masses
SAFE HARBOR STATEMENT: THIS PRESENTATION CONTAINS FORWARD LOOKING STATEMENTS AND ASSUMPTIONS THAT
WILL VARY FROM ACTUALITY. A COMPLETE SAFE HARBOR DISCLAIMER IS INCLUDED LATER IN THIS PRESENTATION.
QTCQB: RWRDP
2. 2
Token issuers need to distribute tokens to ordinary
consumers. Our existing Bitcoin rewards platform
distributes tokens to ordinary consumers.
®
• iConsumer (OTCQB: RWRDP) has already moved the ownership of
crypto beyond early adopters and speculators to consumers by making
the experience of acquiring Bitcoin free & easy (and cash flow positive).
• Adding airdropped tokens makes it easier to attract consumers and
potentially doubles free cash flow per customer.
4. 4
New customers generate positive cash flow < 45 days
®
$0
$10
$20
$30
$40
$50
$60
Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020
Cash Generated per New Customer – Year 1
Acq. Cost (Cash) Shopping Revenue in 1st Yr. Airdrop Rev. in 1st Yr. Net Cash Per Customer in 1st Yr.
Social media restrictions on token advertising increase costs for ~ 2 yrs.
5. 5
Use of funds – member acquisition
®
50,000
550,000
1,050,000
1,550,000
2,050,000
2,550,000
3,050,000
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
$5,000,000
Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020
Paid Social Media Display Ads Influencer / Referral Program New Members Total Members
Members
6. 6
Each new customer drives bottom line cash
®
2017 Projected 2018 Projected 2019
1 New Members 37,185 100,000 900,000
2 Total Members (at year's end, net of lapsed) 49,989 139,991 1,011,993
3 Total Shoppers 4,736 28,789 248,031
4 Gross Profit (net of rewards & sales commission) $65,000 $2,759,440 $24,281,552
5 Member Acquisition (cash portion. RWRDP not included) $202,000 $1,000,000 $10,125,000
6 S,G&A $627,000 $1,021,694 $2,051,023
7 Operating Cash Flow ($764,000) $737,746 $12,105,529
8 Financing ($500,000 convertible debt) 500,000$
Assumptions
• ~80% member retention year to year
• Customer acquisition cost grows from ~$10 to ~ $45 and then drops (1st qtr. 2018 actual cost < $10)
• Based on Q1 actuals – expect $50 in free cash flow per customer in year 1
• Existing members & shoppers based on 2017 actuals
• Equity rewards are a non-cash expense & shelter cash flow
• Financing happens in 1st half 2018
• Airdrop fee - $3 per member per airdropped token
• Additional financing will be required for 2019
7. 7
Putting crypto into consumers’ hands, simply
®
No wallet or credit card required for consumer to feel like they own crypto.
8. 8
Member experience is the main growth driver
®
Members come for the
excitement and “coolness” of
holding crypto and securities
inside an SEC-regulated
company.
9. 9
Users receive awards without changing behavior
®
Users get rewarded by shopping
at the stores they know, using
traditional credit cards to pay.
IOS & Android Apps Web Site & Browser Add Ons
10. 10
1
Members shop at
1,800+
worldwide retailers
via our platforms
(site, apps,
browser
extensions)
Retailers handle fulfillment
2
Retailers pay us a
COMMISSION
(~1-20% of purchase)
We reward
MEMBER with
BTC, RWRDP, &
airdropped tokens
No wallet or exchange
required initially
3
How we earn money from shopping
11. 11
Third-party wide open airdrop market
Ordinary
Consumers
Early
Adopters
Wallet Not Required
iConsumer
Wallet Required
Earn.com
Coinlist
Various Exchanges
12. 12
Our background
®
• Traction
51,000 members. RWRDP trading. 1,800 Retailers.
New customers generate >$50 free cash flow in
first year.
• Team
Leadership has multiple exits.
• Market
Worldwide – people interested in crypto and the
stock market and start ups.
• SEC regulated
RWRDP in SEC & FINRA approved accounts.
Audited financial statements. SEC qualified
offerings.
13. 13
Executive team
Sanford Schleicher
CTO & Co-founder
CTO – iGive.com – 2008
j2 Global
Communications
Director
Co-founder and Chief
Architect, Onebox sold – 2000
Melinda Moore
CMO & Co-founder
CMO, Crowdfunder – 2015
Co-founder, LovingEco
sold – 2012
Co-founder, Tuesdaynights
2012 – 2018
Top 50 Digital Women
in 2015 Digital LA
®
ADVISORY BOARD
David Carlick
Venture / Co-founder
DoubleClick
Former CEO
Public Company
Michael Brennan
Real Estate /
Private Equity
Former CEO
Fortune 500 REIT
Robert Grosshandler
CEO & Co-founder
Founder, iGive.com – 1997
Founder, eComXpo
Sold – 2008
Founder, Intercast
Sold – 1995
Co-founder, The SOFTA Group
Founded -- 1981, sold – 1993
Steven Grundy
Tapcloud
Jeff Ramson
PCG Advisory
CryptoOracle
Lou Kerner
CryptoOracle
James Haft
CryptoOracle
Andrew
Filipowski
Co-founder/CEO
Fluree
Anna
Perks
Millennial / Investor
14. 14
THIS PRESENTATION AND ACCOMPANYING TALK CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER
THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE
BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THIS
PRESENTATION THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO
IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS.
THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES
THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS.
INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON
WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO
REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED.
NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT FILED BY THE
COMPANY WITH THE SEC HAS BEEN QUALIFIED BY THE SEC. ANY SUCH OFFER MAY BE WITHDRAWN OR REVOKED, WITHOUT OBLIGATION OR COMMITMENT OF ANY
KIND, AT ANY TIME BEFORE NOTICE OF ACCEPTANCE GIVEN AFTER THE DATE OF QUALIFICATION.
AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND.
AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. YOU MAY OBTAIN A COPY OF THE PRELIMINARY OFFERING CIRCULAR THAT IS
PART OF THAT OFFERING STATEMENT AT WWW.SEC.GOV.
OUR ANNUAL REPORT ON FORM 1-K DISCUSSES SOME OF THE IMPORTANT RISK FACTORS THAT MAY AFFECT OUR BUSINESS, RESULTS OF OPERATIONS,
AND FINANCIAL CONDITION.
SAFE HARBOR STATEMENTS
CONTACT
Robert Grosshandler
847.477.6968
rob@iConsumer.com
