This document discusses power and ideology in language stereotypes. It defines key terms like stereotypes, language stereotypes, power, and ideology. It explains that language stereotypes are beliefs about linguistic characteristics that represent a person's class, culture, or community. Power is the ability to control one's environment and influence others, and it is linked to language since language is how power relations are constructed and challenged. Similarly, ideology is a set of beliefs held by individuals or groups, and language plays a role in developing, maintaining, and disputing different ideologies. Overall, the document examines how power dynamics and ideological views are reflected and shaped through language stereotypes.

1. POWER & IDEOLOGY
I N L A N G UA G E S T E R E O T Y P E S
Course: Sociolinguistics
Name: Rehan Butt (20203009-014)
Instructor: Mam Maria Naseem
Department: BS English 5th Semester

2. CONTENT PAGE
• Stereotypes
• Language Stereotypes
• Power
• Power in Language Stereotypes
• Ideology
• Ideology in Language Stereotypes

3. STEREOTYPES
• Unfair, untrue and generalized beliefs about a thing, individual or
group…
• We infer that a person has specific qualities based on the community
he belongs to…
• For example: an individual from Butt or Sheikh community..
• Fat, Foodie, Furious etc…

4. LANGUAGE STEREOTYPES
• Beliefs about linguistic characteristics of an individual, group or a
community…
• How people’s speech or way of speaking is perceived and judged by
others…
• Language is a behavior that represents us, our class, culture,
community and region…

5. LANGUAGE STEREOTYPES
• For example: Urdu speakers of different cities like Sialkot and
Karachi…
• English speaking students of Govt. School (Low Class) and
Private/English Medium School (High Class)…
• The way we speak tells other about the class or the region we
belong to…

6. POWER
• Power is the ability to control environment in our surrounding…
• To control our life and lives of others as well…
• A person’s ability to carry out his own will despite of any
resistance…
• Power is mostly linked with money, financial conditions of a
person…

7. POWER IN LANGUAGE
STEREOTYPES
• Power in language means the impact that an individual’s speech has
on others…
• Language and power are linked because power relations are made
via language…
• For example: Imran Khan’s speech or speech of a Choudhary of the
village…

8. IDEOLOGY
• Ideology is a set of opinions or beliefs that an individual or a group
holds…
• It is the idea or motive on which a system or an organization is
based…
• Ideologies are the reasons/forces behind the occurrence of certain
events or organizations…

9. IDEOLOGY IN LANGUAGE
STEREOTYPES
• Our speech or text always represents an idea or an ideology, it
comes to known via interpretation of the speech…
• Language and ideology are interlinked, it is the only way to
construct, maintain and challenge ideology…
• For example: speech of religious person or Allama Iqbal, Quaid-e-
Azam etc…

10. T H A N K Y O U
F O R Y O U R A T T E N T I O N
A N Y Q U E S T I O N S
Y O U W O U L D L I K E T O A S K M E ?