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Guerrilla marketing
- 1. Presentation By: Rishita Shyam Section: Epsilon Roll No. 335
- 2. Make Way For Guerrilla Marketing!
- 3. How did this amazing concept come up? • Advertisements became ineffective around 1980s • Coined by Jon Conrad-The Father of Guerrilla Marketing • Inspired by Guerrilla warfare around Vietnam War •
- 4. What is Guerrilla Marketing? • A marketing technique used by brands • Achieves maximum results with minimum budgets • Unconventional • Subtle and quirky • Fun
- 5. Why Guerrilla Marketing? • Not preachy/educational • More creative the campaign, more attention it gets • Ensures uniqueness • Cost effective • Sells ideas VS simply selling product • Makes consumers think out of the box
- 10. Guerrilla gone wrong.. Microsoft, Manhattan (2002) • Pasted thousands of butterflies across city • Received flak by government • Penalized with $50 fine and ordered to remove all decals • An example of bad Guerrilla marketing
- 11. Guerrilla Done Right.. • Nissan’s promotion of keyless push button ignition systems • 20,000 sets of lost keys • Tag read: “If found, please don’t return” • Implying that Nissan didn’t need any car keys Generated large buzz for Nissan across media and consumers
- 13. Not-For-Profit Guerrilla Marketing Tag Line:“See how easy it is to feed the hungry?”
- 14. Tag Line: “Reach out to children with autism”
- 15. Distinctive Features of this Marketing Tool • Powerful • Triggers emotional connect • Enables out of box thinking • Ensures brand connectivity • Idea sold!
- 16. Thank You!