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Be bold, disrupt, innovate
and start a revolution

Steve Jennings
6 December, 2013
The Provocation
1961
WTF!
REALLY!
1961
2020
75 Billion devices
DO IT!
The call to action
Can the core ideals of
political revolution be applied
in a commercial context to
empower large numbers of
people and launch or grow a
product, brand or company?
Who wants to find out?
Our greatest opportunity for
impact lies not in connecting
people to us and our ideas, but
in creating a safe place where
people can connect with &
support each other in the quest
to take the sustained action
that leads to profound change.
Assemble your torchbearers
• Find your zero-day true believers
• Share everything with them

• Ask who will stand for the cause
• Bring them into the fold
• Empower them to lead
I HAVE A DREAM

1969: I was 9 years old when this happened
HERE’S
TO THE
CRAZY
ONES

1969: I was 9 years old when this happened
SOMETIMES YOU HAVE TO
GO UP REALLY HIGH TO
UNDERSTAND HOW SMALL
YOU REALLY ARE
I WILL TAKE
THE RING,
THOUGH I DO
NOT KNOW
THE WAY
SOMETIMES IT
FALLS UPON A
GENERATION
TO BE GREAT,
YOU CAN BE
THAT
GENERATION
THANK YOU
@stevejennings1
stevejennings1@gmail.com
Many thanks to Jonathan Fields and Revolution U for the inspiration (slides 9-12)

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