8. Can the core ideals of
political revolution be applied
in a commercial context to
empower large numbers of
people and launch or grow a
product, brand or company?
10. Our greatest opportunity for
impact lies not in connecting
people to us and our ideas, but
in creating a safe place where
people can connect with &
support each other in the quest
to take the sustained action
that leads to profound change.
11. Assemble your torchbearers
• Find your zero-day true believers
• Share everything with them
• Ask who will stand for the cause
• Bring them into the fold
• Empower them to lead
12. I HAVE A DREAM
1969: I was 9 years old when this happened