Part of marketing internship under Prof. Sameer Mathur, IIM Lucknow

1. A single small idea carried forward everyday
over the course of many years can take you to
the other side of the world.
Eugène Schueller

2. IDEA???????

3. Eugène Schueller
Founder of the famous beauty and cosmetic brand

4. -Established in 1909 in Paris, France
-Brand value of the company in 2016 was
amounted to 23.52 billion U.S. dollars
-L’Oréal is present in 130 countries on five
continents

5. MISSION
L’Oréal has made the universalization of beauty
its project for the years to come.
“L’Oréal, offering beauty for all”

7. INNOVATION
L’Oréal has always elected to develop strong research because
where beauty is concerned, science is essential for innovation.
Its Research & Innovation model is organized around three entities :
-Advanced Research
-Applied Research
-Development

8. Internationalisation strategy
Four key ideas:
• Invest in all countries to diversify risks.
• Make a number of international acquisitions to become more efficient .
•Look for economies of scale by singling out a dozen worldwide brands .
•Maintain efforts in the European and American markets where there is already
potential to grow .

9. MULTIBRAND STRATEGY

10. Global Communication strategy
-Product innovation meets cultural expectations
The brand launched “Colossal Kajal” in 2012, a crayon
which caters to Indian women’s habit of applying
heavy eye make-up. The product can resist over 6
hours of Indian humidity.
To relate well with the women in the
Middle east, L'OREAL started “Eid Look
Campaign”

11. L’Oréal group stands out on the market by
ensuring longevity on one part of their production
in France. On the cosmetics market, the “made in
France” label is a gage of quality and can’t be
overlooked.

12. I
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13. ADVERTISMENT 2017
Published on Feb 23rd , 2017
L'Oréal Paris champions
inclusivity and diversity,
because we believe
everyone is worth it,
whoever they are,
wherever they're from.
“ALL WORTH IT”

14. Sales Promotion

15. E
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T
S
&
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X
P
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16. SOCIAL MEDIA MARKETING

17. WHEN BEAUTY MEETS
TECHNOLOGY...

18. Mobile Marketing
The app “MAKE UP GENIUS”
held the no. 1 spot in App
Store's lifestyle category for
four weeks after its launch
and has been shared more
than 495K times.
• 10 Million downloads
(as of 2015)
• more than 65 million
product trials worldwide

19. Guive Balooch, vice president for L’Oréal’s Technology Incubator has
overseen the development of five products — a mix of wearable's, objects
and apps — that further his vision of a future in which cosmetics are
connected, customized and designed to meet each consumer’s needs.
• latest invention: the Kerasotes Hair Coach Powered by Withings, described
as the world’s first smart brush.
•The incubator’s second project, the Lancôme Le Teint Particulier, is a
customized foundation blended at the point of sale using a color-matching
algorithm that sorts through 22,000 skin tones.
L’Oréal’s Technology Incubator: Creating the Future of Beauty

20. Brief Intro
Reason for the success of the
brand :
• Innovation
•Internationalization
• Multibrand
Strategy
• Global
Communication
Strategy
• IMC Strategy
Future of L’Oréal

21. DISCLAIMER
Created by Makshi Sharma, Jammu University ,
during a marketing internship, by Prof. Sameer Mathur,
IIM Lucknow