It is a case study of the most popular car Ford Fiesta when initially a champagne was being launched to promote the car.

1. FORD
THE FIESTA IS HERE

2. PICTURES
INTERNET FORUMS
RATING
WEBLOGS
PODCASTS
SOCIAL
BOOKMARKING
MICROBLOGING
WIKIS
VIDEOS

3. VIRAL
MARKETING
SOCIAL MEDIA
MARKETING
Relies on the audience
to spread the message
with little or no
interaction. It’s a one
time interaction
Uses good content to start a
conversation with the goal of
the relationship to grow, get
deeper and keep it going

4. MARKETING ACTION TAKEN DURING
CHAMPAINGN
• Position towards to young, first time car buyers.
• Selecting 100 agents to try fiesta on FORD’S expense
• 6 months plan had different missions for each month ( travel,
technology, style & design, social responsibility).
• Uses were allowed to share on other social media platforms.

5. OBJECTIVES
• Start a national conversation about FORD for a new generation.
• Work with contemporary culture instead of against it.
• Generates US sales for a style that had previously only been
successful overseas.

6. Thank you