1. .
• I have a great track record of the creation, supervision and execution of multiple integrated
campaigns that have delivered positive results in consumer research and moved the needle in sales.
Many of these campaigns were repeated numerous years, which is a testimony to their success.
• These campaigns all had digital, social, broadcast, point of sale, print and experiential components.
• These campaigns always involved numerous (sometimes dozens) of executions, including Multicultural.
(Hispanic and African-American).
• I co-led the Retail First Creative Department for approx. 7 years.
• I’ve led many video projects that were primarily focused on digital.
• Extensive experience developing presentations and presenting to clients of all levels, including
Ford Dealers.
• Have managed multi-discipline teams, working with industry partners, event companies, automotive
magazines and other agencies.
• Worked with many celebrity spokespeople, including Wayne Gretzky, Phil Mickelson,
Chuck Norris, Brett Favre, Aaron Rogers, Jill Wagner,Toby Keith and Alan Jackson.
Mike Priebe
47769 Aberdeen, Novi MI, 48374
248.505.9665
mikeypriebe@gmail.com
GTB/Retail First 1990-2016
Group Creative Director, SrVP
25+ years at “one” place however during these interesting years this WPP agency had
4 names, resided in 4 different locations and collaborated with scores of individual Ford Clients.
I held many different positions, including management, contributed to many
new product launches and led countless “360” sales campaigns.
McCann-Erickson 1984-1989
Art Director and Broadcast Producer.
BBDO 1982-1983
Art Director. Was part of the team that re-opened the Detroit office.
Employment History
Experience

2. • Led the creative for the Ford retail campaign,“SwapYour Ride” which was named IAG’s
“Best Automotive Retail Campaign” in 2009. Also worked with Ford of India to create
their own version.
• Managed numerous Hispanic market marketing and creative projects including Spanish
and English-language variations.
• Extensive experience working with “real people” testimonials, including creative, casting,
and video production.
• Led the creative development and production of perhaps a dozen campaigns featuring Mike Rowe.
Most of these were accompanied by Hispanic market versions with Cristian de la Fuente
and African-American market versions with Boris Kodjoe.
• Have developed great working relationships with many top award-winning directors and
production companies. References available upon request.
• Member of the creative team that won a Silver Effie for a Ford campaign developed
specifically for the Middle-East and produced in Dubai.
• Able to solve problems and identify and coordinate the proper resources required for
specific projects (i.e. outside suppliers, subject matter experts).
• In the interest of creating content for broadcast and digital, have worked closely with
marketing and event companies to coordinate the creation of consumer events.
• Have worked on several out-of-the-ordinary long-form broadcast TV projects. Most notably
Ford’s unique sponsorship of the network premier of “Shindler’s List”, which garnered
Media Awards, as well as unique short-film collaborations with “24” and “American Dream”.
• Part of the team that promoted Ford’s golf sponsorships at The Ford Championship at Doral
and The Senior Players Championship in Dearborn.
• Worked with Phil Mickelson’s team to develop his Ford golf sponsorship, which included
a unique live television opportunity in addition to broadcast and print.
Although the relationship has ended, you will still hear golf announcers ask,“What will Phil do next?”
which was the tag-line for Phil’s TV spots.
• Part of the team that created a sweepstakes/contest,“Phil’s on the Phone”, which included
a TV spot that promoted a grand prize round of golf with Wayne Gretzky, Brett Favre and Toby Keith.
• Educated at Wayne State University.
• References available upon request.
Examples of my work can be viewed at mikepriebecreative.com