The document provides scoring criteria for evaluating a new product for McCafe across three categories: product development, market, and financial. It assigns scores between -2 and +2 for factors within each category like development time, materials availability, market trends, return on investment, and competition. The total scores are 0 for product development, 1 for market, and 3 for financial, with an overall minimum possible score of -30 and maximum of 30.

2. Introduction

4. Mission Vision Goals

6. Product Line

8. Flow Chart

10. Design Certification

12. Quality Assurance Certification

14. For McCafe

15. Criterion Score Level
Development Time +2 Less Then 6 Months
Experience -1 Little
Length of Product Life -2 3 Or Less
Materials +1 Available Outside
Equipment's -1 Mostly New Equipment's
(Product Development)
Total = 0

16. Criterion Score Level
Marketability -1 Some Current Customers
Stability +1 Fairly Stable
Trends +1 Growing
Advertisement +1 Moderate Requirement
Competition +1 One or Two Competitors
Demand -2
Seasonal and Subject to
Business Cycle
(Market)
Total = 1

17. Criterion Score Level
Return on Investment +2 30% or More
Capital Outlay +1 Moderate
Financial
Total = 3

18. Criterion
Maximum No:
Possible Score
Minimum No:
Possible Score
Total Score
Product
Development
+10 -10 0
Market +10 -10 1
Financial +10 -10 3