1.
Impress Investors with a
Kick-Ass Pitch Demo
Deck
presented by:

2.
Slide Division (7 pointers)
● 10-15 slides
● Give even weight to 1. product, 2. market,
3. data
● Less words, more graphs, images, &
visuals (a picture says a thousand words)

3.
1. Company Purpose (1 slide)
1. What is the product?
a. We're X for Y
x=product, y=the market
2. Define vision
a. What is the problem?
b. How are you addressing the problem?
c. Who are your target audience?

4.
2. Q & A (3-6 slides)
1. What is in the future for you & your
customers?
2. Why you are special?
3. Current problem
4. Timing, why now?
5. Timeline
a. Product line-up (form factor, functionality, featu
architecture, intellectual property).
b. Development roadmap
6. Traction & Validation

5.
3. The Market (1-2 slides)
Who are the customers?
● TAM = Your Total Available or Addressable Market
(everyone you wish to reach with your product)
● SAM = Your Segmented Addressable Market or Served
Available Market (the portion of TAM you will target)
● SOM = Your Share of the Market (the subset of your
SAM that you will realistically reach – particularly in the
first few years of your business)

6.
The Market Con't

7.
4. Competitions (1 slide)
● List competitors
● List competitive advantages

8.
COMPETITIVE LANDSCAPE
Abilities
Companies don't
give out
equities/securities
Funders don't have
to be accredited
Charges a service
fee
Convenient
Marketing to +340
Social Media Sites
and Backlinks
Identify Verifications
& due diligence
Partnership with
both local & global
communities
Focused on Internet
and Mobile App
Projects

9.
5. Business Model (1-2 slides)
● Revenue model
● Pricing
● Average account size and/or lifetime value
● Sales & distribution model
● Customer/pipeline list

10.
6. Team (1-2 slide)
● Founders & Management
● Board of Directors/Board of Advisors

11.
7. Financials (2-4 slides)
● P&L: A Profit & Loss Statement (P&L) measures the
activity of a business over a period of time – usually a
month, a quarter, or a year.
● Balance sheet: classify a company's assets and
liabilities
● Cash flow: The total amount of money being transferred
into and out of a business, esp. as affecting liquidity.
● Cap table: Who owns what in the company
● The deal: How much have you raised & wants to raise?
At what burn rate? Breakdown how much you are using
for what.

12.
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