2. INTRODUCTION
The Aircel Group is a result of alliance between Maxis Communications Berhad of
Malaysia (74% equity) and Sindya Securities & Investments Private Limited (26%
equity). It is India’s fifth largest GSM mobile service provider. Aircel Group,
formed in 1994, offers affordable and outstanding mobile services to a vast
subscriber base in India. Aircel has a vision of delighting its customers by giving
them the respect they deserve. Our goal is to provide our customers with
exemplary service and persistently look for new ways to surpass their
expectations.
Aircel provides 3G service in Andhra Pradesh, Assam, Bihar & Jharkhand,
Chennai, Jammu & Kashmir, Karnataka, Kerala, Kolkata, North East, Orissa,
Punjab, Tamil Nadu, UP East and West Bengal.
3. TOPIC-SALES TRAINING
• Sales Trainig is one of the primary reasons for increased employees
satisfaction.
• Due to the complexity of selling today, new sales personnel require a creative
easy to use problem-solving approach to fulfilling their customer’s needs in a
value-added manner. This fundamental approach differentiates a company’s
products and services from its competitors by creating practical enhancements
to their customer’s business.
• Sales Training involves the personal development of skills and techniques
related to creating and exploring new sales opportunities, as well as closing
sales for an organization
4. OBJECTIVES
• To explore the sales training process at Aircel.
• Company’s sales training objective.
• To study the opinion of sales management trainee’s about training
programme.
5. METHODOLOGY
Methodology of Project
Keeping in mind what researchers have discussed in their work with relation to the
effect of sales training on employee motivation and employee satisfaction , this
project has been designed and the research has been conducted to have a clear
view of the relationship. In this project, employee satisfaction and employee
motivation has been analyzed keeping in mind the income of the employees. A
questionnaire was designed to collect the required data for motivation and
satisfaction.
• The questionnaire was divided into two parts :
• First part consists of 5 questions on motivation and satisfaction level in Aircel
and Out of 10 questions.
• Second part consists of 5 questions on performance of trainer.
• The target population for this study was employees of Aircel Limited - Delhi
circle.
• The sample size taken into consideration for conducting this research was, 80
employees working in Aircel - Delhi circle office.
6. FINDINGS
• 90% of the Aircel employee said the
training was very effective for their current
job profile and they are happy to work with
Aircel
• 95% employees feel changes after training
in their current job.
7. • 10% employees said that they have
faced problems and challenges during
the training.
• 85% of the employees are satisfied with
Aircel and rest of 15% want some
improvement and has given some
suggestions
8. CONCLUSION
• Performance related training can act as the tool or driving force which makes
people willingly to put in their best in what they do because the concept of
sales training does not threaten or force people to perform better and work
hard , it only stimulates them.
• People at Aircel are highly motivated but their salary is not the only reason
for this but the environment, culture, employee engagement initiatives,
rewards and recognition etc all contributes in the employee motivation.
