This system works on the process of making payment unless the user installs the app on mobile devices, after clicking on an advertisement.

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Mobile App Strategies
Being an owner of any application you need to know the best marketing strategies for
your product. Or, else are you are in search of those ways through which some space
can be offered inside your existing apps? Any which ways, your focus might be on the
cost effective plan for your app promotion. You might have come across the method of
cost per install because it is widely used for mobile apps only.
Concept Of Cost Per Install
This system works on the process of making payment unless the user installs the app on
mobile devices, after clicking on an advertisement. In CPI the download numbers of the
particular app are only charged by the publishers. The motive of this system is to
increase the presence of the application store to the visitors.
There are many App Advertising Services which help in selecting appropriate model
for promotion and they are
 Cost per click – In this system the advertisers get payment on every click by the
viewer on their ads.
 Cost per action – This method explains when the viewer has completed a
designated action recommended by the site cost per install for example
completion of tasks or tutorial watching, and then the payment is done.
 The system of cost per install depends upon various elements like country,
procurement channel, app genre and platform. All these factors help in
determining the cost for every download of the app.

2. Address:
62 Greene Street, 2nd Fl., New York, NY. 10012
How to plan for new product launch campaign?
You need to work out hard on your product's uses and facilities; you have to create USPs
for your product. A solid goal should be set before starting the launch campaign for your
product. You have to arrange:
 Press releases
 Testing of products
 Engaging ambassadors for your brand
 Digital platforms