1. Need gapYOUR MOBILE STRATEGY?
Have you taken the age-old banner, and simply repurposed
it on your mobile inventory?
Are these mobile banners facing a chronic problem of
‘Banner Blindness’, ‘Accidental clicks’ and ‘Low CPM’?
Are these mobile banners tapping the full ‘sensory’ power of
the mobile device – utilizing features like touch, location, motion,
orientation, and various environmental conditions?
Does your mobile ad solution enable brands to speak to your
audiences impactfully?
3. Ideologies
Mobile First – Tap into the complete power of Mobile
User First – User initiated advertising
Creative Play – Reviving creative aesthetics in mobile advertising
Breaking Banner Boundaries – Going beyond IAB sizes
4. Initiator
Initiator is a small 120X100 px
Ad Unit, appears when
users engage with content
Prominent & adequately
placed close button
5. Impactor
• The Impactor is a full screen,
100% user initiated and immersive
ad experience for a brand to
tell its story
6. Features
High Impact
Visually engaging and 100% Viewable
(avoids banner blindness) mobile ad unit
Controlled Exposure
The ad unit appears limited times to a user
to avoid over-exposure and annoyance
Get More Give Less
Uses 20% less* real estate and is
expected to yield 4x revenue
Responsive Design
The ad-unit displays attractively across
cross screen devices
*Compared to 320 x 50 banner
7. The New Ad Science
User
Engagement
Insights
Page
Context
User
Brand
Preference
Browsing
Behaviour
Controlled
Ad
Exposure
Adapts Ad Serving
at a user level
8. Implementation
Can be deployed from your ad server
For India IP Addresses only
Supports mobile & tablet web
Applicable on mobile optimized sites
JS Code
App version coming soon
Demo - http://www.triptriangle.com (Please view the link on your mobile)
