Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
2. BIG, BIG, BIG IDEAS Ten reasons your business should blog (even if nobody reads it!) Evolution of corporate blogging 10 anti-sucking ideas BONUS – Content is power
39. Direct selling Blog-only offers Product ads Giveaways that require opt-in Feature helpful uses for your product that encourage people to buy more Why NOT?
47. The myth of community-building 85% of the visitors to your blog will have never been there before and will probably never be there again. 2% of the people who read your blog will take the time to comment. 75% of the Fortune 500 companies have some restrictions on employees even accessing blogs from work.
48. What engagement is realistic? Not having comments does not mean people aren’t engaged. Consider: Page views RSS feed subscriptions Offline comments Customer feedback Tweets References to your posts