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Emozionella Concept | Inventing your new profitable smartwatch app

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Emozionella Concept helps you conceive revolutionary smartwatch apps that are more relevant to consumers and more profitable for you. We master all stages of concept development, from early idea generation to proof-of-concept.

In this presentation:
- Service description
- Options
- Benefits with Emozionella Concept

Copyright © 2017 Emozionella. All rights reserved.

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Emozionella Concept | Inventing your new profitable smartwatch app

  1. 1. EMOZIONELLA CONCEPT CONCEIVING YOUR REVOLUTIONARY SMARTWATCH APP
  2. 2. WHAT IS IT ALL ABOUT?
  3. 3. Copyright © 2016 Emozionella®. All rights reserved. WHY YOU NEED SMARTWATCH APPS SATISFY USER NEEDS AT A GLANCE Smartwatch apps enable your brand to be closer to your customers, a5ract new audiences and generate new revenue streams. Connect emo)onally with your customers. Improve the customer journey by leveraging the frequent interac7on opportuni7es that smartwatches enable. Generate new revenue, engage new business models and a:ract the young & trend-se:er segment with specific new value proposi7ons. We have the right competence mix: from product management to UX design, psychology, and fashion design. With smartwatch apps, the nature of your rela5onship with customers is transformed into an in5mate and con5nuous connec5on.
  4. 4. We help you invent the smartwatch app you need to delight customers and drive more business to your company. Emozionella Concept CONSULTING SERVICE
  5. 5. Copyright © 2016 Emozionella®. All rights reserved. EMOZIONELLA CONCEPT WHAT IS IT ABOUT? WHO IS IT FOR? HOW DOES IT WORK? Emozionella Concept helps you conceive revolu?onary smartwatch apps that are more relevant to consumers and more profitable for you. We master all stages of concept development, from early idea genera?on to proof-of-concept. Based on your business objec?ves and market trends, we iden?fy new value areas, design business models and develop the value proposi?on you need to a5ract new audiences and generate new revenue streams. We are organized to ensure fast delivery, superior quality and minimum effort from your side. 1. EARLY IDEA 2. BUSINESS CASE 3. VALUE PROPOSITION 4. OPERATIONAL PLAN 5. PROTOTYPE 6. PROOF-OF-CONCEPT Companies considering smartwatch apps for their business, or looking for ways to improve the profitability of their exis?ng smartwatch app. Brands wishing to connect in?mately with their customers, improve experience and sa?sfy the needs of the new digital consumer. Companies trying to win over millennials.
  6. 6. Copyright © 2017 Emozionella®. All rights reserved. REDUCE APP -DEVELOPMENT COSTS A clear concept and prototype can reduce overall app-development costs by at least 30%, by dras7cally slashing last-minute changes and post-launch correc7ons. GET TO MARKET FASTER A well-created concept enables the app-development team to move faster and on-schedule, because all details and requirements are defined during the concept phase. ENSURE APP SUCCESS A prototype enables you to proof the concept and evaluate consumer feedback before rollout. This makes your business case more solid and your app more successful. YOUR BENEFITS WITH EMOZIONELLA CONCEPT
  7. 7. Copyright © 2016 Emozionella®. All rights reserved. WE MASTER ALL STAGES OF CONCEPT DEVELOPMENT CONCEPT PROTOTYPE PROOF OF CONCEPT Pilot Planning Selection of pilot market Operational readiness Business processes Financial processes App-dev. project Marketing Launch Lessons learned • App value proposition • Business case • Operational & IT outline • UX structure • Demo-app UX design • Interface design • Demo-app creation • Testing • Field tests with target users (2 rounds) • Concept & prototype update • Concept ready for market
  8. 8. THREE TIERS OF SERVICE Options to fit your business needs
  9. 9. Copyright © 2016 Emozionella®. All rights reserved. Emozionella Concept - 3 Tiers ESSENTIALS CONCEPT We conceive the smartwatch app you need to delight customers and drive more business to your company. PROTOTYPE CONCEPT We create your smartwatch app concept and develop a prototype to evaluate — hands-on — how it performs and feels. MARKET READY CONCEPT We master all stages of app concept development, right up to the proof- of-concept project conducted with actual target users in real-case scenarios.
  10. 10. Copyright © 2016 Emozionella®. All rights reserved. CONCEPT - 3 Tiers PROTOTYPE Scope Design Development Testing PROOF OF CONCEPT Filed tests (2 rounds) Concept & prototype update Concept ready for market CONCEPT App value proposition Business case Operational & IT outline UX structure ESSENTIALS PROTOTYPE MARKET READY Concept Concept Concept CONCEPT App value proposition Business case Operational & IT outline UX structure CONCEPT App value proposition Business case Operational & IT outline UX structure PROTOTYPE Scope Design Development Testing
  11. 11. Copyright © 2016 Emozionella®. All rights reserved. • Core proposition • Value for clients and the problems it solves • Unique selling points and competition • Features & options • Minimum viable product (MVP) • Market positioning and competition • Strategic opportunity • Business model • Pricing • Costs & risks vs benefits • IT requirements & feasibility • Roadmap • Legal and financial • Concept validation • Integration with the ecosystem • Journeys and user stories to support • UX guidelines • Impact of contexts on the experience We conceive the smartwatch app you need to delight customers and drive more business to your company. ESSENTIALS CONCEPT UX STRUCTURE APP VALUE PROPOSITION BUSINESS CASE OPERATIONAL & IT OUTLINE ESSENTIAL CONCEPT LIST PRICE* CONCEPT €6K - €15K DURATION • 3 - 5 weeks * REQUIREMENTS • A steering group and the client contact person is appointed. • Brand provides the overall business objectives. • Brand provides critical info on the market. *Ballpark figures for reference purposes.The actual prices and duration will be agreed during negotiation.Variations depend on scope, urgency and industry. Eventual additional project-related activities and costs will be agreed separately. CONCEPT
  12. 12. Copyright © 2016 Emozionella®. All rights reserved. • Determine the key business objectives to validate • Select the user stories, epics and themes to support • Define the use cases • Select the platform • Interaction framework outline • Schematics (phone & watch) • Graphics, sounds and haptic stimulations (phone & watch) • IT requirements • App development • Test prototype We create your smartwatch app concept and develop a prototype to evaluate — hands-on — how it performs and feels. PROTOTYPE CONCEPT SCOPE DESIGN DEVELOPMENT PROTOTYPE CONCEPT + PROTOTYPE (FOR DEMO PURPOSES) CONCEPT LIST PRICE* CONCEPT €6K - €15K PROTOTYPE €1.5K - €5K TOTAL €7.5K€ - €20K TOTAL (You save €0.5k - €2k) €7K - €18K DURATION • 5 - 8 weeks * REQUIREMENTS • A steering group and a brand’s contact person is appointed. • Brand provides the overall business objectives. • Brand provides critical info on the market. *Ballpark figures for reference purposes.The actual prices and duration will be agreed during negotiation.Variations depend on scope, urgency and industry. Eventual additional project-related activities and costs will be agreed separately.
  13. 13. Copyright © 2016 Emozionella®. All rights reserved. • Select target and location for research • A/B testing strategy • Select KPIs and survey methodologies • Plan the operational readiness • Execution of the field test • Collect feedback • Evaluate changes • Implement changes • Minimum viable product for launch • Roadmap • Update business case We master all stages of concept creation, from the early idea to the proof-of-concept project. Tests are conducted with actual target users and in real-case scenarios — so you know the app is market-ready and will deliver the business benefits. LIST PRICE* MARKET READY CONCEPTCONCEPT FIELD TEST (2ROUNDS) CONCEPT AND PROTOTYPE UDPDATE CONCEPT READY FOR MARKET MARKET READY CONCEPT + PROTOPTYPE + PROOF OF CONCEPT CONCEPT €6K - €15K PROTOTYPE €1.5K - €5K PROOF OF CONCEPT €6K - €10K TOTAL €13.5K - €30K TOTAL (You save €1.5k - €5k) €12K - €25K DURATION • 8 - 14 weeks * REQUIREMENTS • A steering group and a brand’s contact person is appointed. • Brand provides the overall business objectives. • Brand provides critical info on the market. *Ballpark figures for reference purposes.The actual prices and duration will be agreed during negotiation.Variations depend on scope, urgency and industry. Eventual additional project-related activities and costs will be agreed separately.
  14. 14. Copyright © 2017 Emozionella®. All rights reserved. TITLE TEXT DELIVER A SEAMLESS MOBILE EXPERIENCE CONNECT THE INTIMACY OF THE WATCH WITH THE POWER OF THE PHONE Copyright © 2017 Emozionella®. All rights reserved. SYNERGIES BETWEEN MOBILE DEVICES In addi?on to the smartwatch app, Emozionella also creates the concept and experience for the smartphone app. Besides enabling advanced features, the smartphone app provides — to the best extent possible — the app’s core func?ons to those who do not have a smartwatch. DELIVERING THE VALUE PROPOSITION ENABLING ADVANCED FEATURES & OPTIONS Watch + phone: Emozionella is for all your mobile users.
  15. 15. Copyright © 2017 Emozionella®. All rights reserved. BANK GOLD LOAN 1st Prize! WE SUPPORT ALL MAJOR PLATFORMS
  16. 16. ABOUT US Find out more about Emozionella
  17. 17. Copyright © 2017 Emozionella®. All rights reserved. We help you conceive revolutionary smartwatch apps that connect emotionally, generate new revenue and improve the user journey. – Creating value by leveraging wearables’ intimate nature – Empowering apps with our artificial intelligence solution – Engaging a multidisciplinary team of visionaries Grow business opportunities Deliver superior experiences Build deeper relationships with customers
  18. 18. Copyright © 2017 Emozionella®. All rights reserved. Business consulting Mastering all stages of concept development, from strategy to prototype, with a multifunctional team of strategists, psychologists, designers and technologists. Artificial Intelligence Emozionella AI enables apps to live and breathe with the user. Once implemented, the whole experience is adapted in real time to perfectly resonate with the context and personality of the user. Our offering is built to solve the challenges brands face when expanding their business into wearables. Define a value proposition that works for wearables Create apps so smart they deliver value at a glance • Deliver the value and the experience users crave • Create an intimate connection with the user • Power the whole mobile ecosystem to satisfy the new mobile consumer needs • Satisfy contextual needs • Speak to the customer at the right time • Boost app retention EMOZIONELLA’S OFFERING v.01c
  19. 19. Copyright © 2017 Emozionella®. All rights reserved. We have the right talent mix to deliver superior quality. Our product managers, technologists and designers work with fashion designers and psychologists to create the perfect app for any business strategy. COST-EFFECTIVE SOLUTIONS ARTIFICIAL INTELLIGENCE MULTIFUNCTIONAL TEAM To enable cuNng-edge experiences, we apply ar?ficial intelligence algorithms to our concepts. Now each app delivers its func?ons based on the individuality of the user. Why waste ?me and money working with different providers of app concepts and design? With Emozionella you’re just a step away from your en?re smartwatch app concept. Thanks to our flat organiza?on, we are far faster, and cheaper, than other consultants.  WHY CHOOSE EMOZIONELLA
  20. 20. Copyright © 2017 Emozionella®. All rights reserved. Past: ADV designing for Coca-Cola, Telefonica, Unilever, Bankia, Repsol, Founder "Milk the Agency" Achievements Mediastar game design award, AR synesthesia app concept and development, Cross-media app prototypes for broadcasting Expertise: UX design, Mobile app development, 3D modeling Past Brand design for Unilever, ADV design campaign for Renault, Co-founder of "Milk the Agency" Achievements Illustration and animation for major advertising and broadcasting companies, Bologna International Book Fair Award, OFFF Award Expertise Graphic design, 2D animation, illustration Past Nokia, Genertel (Generali Insurance), Sportnetwork (Amodei Publishing) Achieved Raised profits for Nokia with new smartphone services, boosted app success for Sportnetwork, delivered new concepts to Genertel insurance Expertise Product concepts, insights, business development, service management, ITIL Past Ernst & Young, Noema HR, Asset Management, Achieved Personality recognition model for AI; Hierarchical Interactive Training model Expertise Psychology, personality detection, AI, Coaching Psychology, HRFounder Founder Giuliano Valeri CEO & CIO Fabrizio Quintili Interactional psychologist / Artificial intelligence Raquel Garcia Chief Executive, CFO and lead designer Fabio Valeri Director of services, R & D Founded in 2015 in Spain, Emozionella is the first consulting company specializing in smartwatch app concepts. OUR MANAGEMENT TEAM
  21. 21. www.emozionella.com info@emozionella.com CONTACT US This document is produced by Emozionella as general guidance. It is not intended to provide specific advice on your circumstances. If you require advice or further details, please contact Emozionella. Copyright © 2017 Emozionella All rights reserved. ECI_004_EN Start growing your business NOW!

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