Soul Rebellion, founded in 2006, is a unique cultural event in Negril, Jamaica, aimed at reinvigorating the spring break experience while supporting local communities through music, art, and social entrepreneurship. The event highlights Jamaica's cultural influence, involving attendees in various performances and interactions that foster community ties and education through initiatives like the 'buy-a-brick' program. The festival not only enhances the local economy but also creates lasting connections between visitors and the Jamaican community.

1. 2010
N.E.E.T
N.E.E.T

3. 2010
5th 10
“The Concert With A Cause”
The Soul Rebellion phenomena was founded in March 2006, within the context of the US Spring Break market in
Negril Jamaica, which was desperately in need of a new and forward thinking re-envisioning to reverse years of
steady neglect and generalization. In the history of Spring Break in Jamaica there has never been an event like Soul
Rebellion. This new and unique business model is constructed of several social entrepreneurial event components
that revolve around a committment to track, illustrate, and present Jamaica’s cultural impact on the world stage,
give Jamaica’s artistes an opportunity to present a signature performance, and specifically provide a canvas upon
which to paint Jamaica’s profound and relevant influences on US street culture while providing a conduit for
visitors and attendees to assist the local community. Anchored by this core premise of sustaining annual positive
investments in the people of Negril, Jamaica, Soul Rebellion events have been responsible for thousands of dollars
raised to benefit local communities while literally infusing Jamaica’s culture into the visiting Spring Breaker’s
experience, unfolding an organic event in which visitors and attendees experience culture through contact, and
delivering trackable resources to the public school system. Soul Rebellion engages participants through the presen-
tation of songs, dance, folk customs and culture, poems, music, and history. Local fine artists and local legends
share the best examples of Jamaica’s inspired cuisine and art, so for example while listening to Grange Hill High
Schools’s spoken word performance, listeners sample hand made patties from Miss Sonia, and while tasting Miss
Sonia’s traditional open wood fire cooking Johnkonnu dancers parade past local Rastafarian Elders engaged in a drum
session. Soul Rebellion weaves a rich tapestry of irresistible opportunities to fall in love with Jamaica and Negril,
thereby creating passionate missionaries who will influence peers and return to Jamaican again and again.
Soul Rebellion’s Buy-A-Brick program provides
visitors with a visceral link to Jamaica as they
purchase cinder blocks for $100J (approximately
$1.17US) and paint their names or school slogans
on the blocks, which are then delivered to a local
school in need of infrastructural improvements.
Through a partnership with ASAP, the Associa-
tion for the Social Advancement of People, and
with the Negril Environment and Education Trust
(N.E.E.T.), Soul Rebellion has since expanded to
investing event generated resources into towns
well outside the Negril area and throughout
Jamaica. Soul Rebellion works, and is endorsed
by Jamaica’s Consul General and also by the
Jamaica Tourist Board.

4. 5
2010 2010
I. The Concert with a Concept:
Jamaica has had a profound influence in the development of popular culture in the United States, particularly in the
development of music enjoyed by 14-34 yr olds. The genres of Hip Hop, Rap, Punk and Alternative Rock, and some
forms of Electronic Dance music can all trace influences and even origins to Jamaica and her ground breaking producers
and music studios, such as King Tubby and Lee Scratch Perry. Jamaican music, dance, fashion, and the concept of the
sound clash, which gave rise to rap and hip hop, all have left their mark abroad. Soul Rebellion, with an eye to the future,
taps into this visceral legacy imbedded in our cultural landscape by such legendary icons as the world beloved Bob Marley.
The thousands of American Spring Breakers visiting Negril act as a platform on which to express this legacy through a
live music and cultural event. Soul Rebellion is the first music and cultural festival of its kind to take place in Negril during
Spring Break. It is designed to reinvest in the local community, display the fruits of Jamaica’s cultural legacy, and illustrate
the impact amongst those members of each respective society who are responsible for generating our emerging cultures. In
order to fit this hand in glove, Soul Rebellion lives as a music and cultural event comprised of two components, taking place
on Tuesdays for four weeks during the month of March, as well as various domestic on campus sub events:
1. Daytime cultural activation featuring student to student cultural exchanges anchored by a “Buy A Brick” program.
2. A night time music event featuring one of today’s hottest artists. Local school children who are of age and who
maintain high grades are given complimentary admission to the shows.
Soul Rebellion’s Buy-A-Brick program creates an exchange between visitors and resident school children that invests the
visitor with an ability to affect a positive difference in the host area from which they derive their spring break experience.
Cinder blocks are available which the visiting spring break students can purchase for nominal fees and then decorate with
their names, school slogans, or other impressions. The bricks are then used to build various structures in local school
developments, displaying the notes, names, and slogans, and thereby establishing a connection between the Soul Rebellion
participants and Jamaica’s school children. Partnered with tour operators such as Student City, and having developed a
Soul Rebellion travel package to secure maximum spring break attendance, Soul Rebellion is the first event of its kind, the
original Negril Spring Break Music festival dedicated to sustaining while presenting and providing world class events.
II. The Music: Jamaica has taken root amongst several American subcultures with rampant music and fashion. Lifestyle
brands from Roots Athletics, Puma, and Stussy continually reference Jamaica, and converging subculture scenes such as
surf/skate/hip hop/punk/streetwear scenes consistently draw identity from and reference to Jamaica. The past foundation is
the present manifestation, and fundamental root level influences are readily apparent. For example, Kingston born DJ Kool
Herc brought the Jamaican sound system concept to NYC, where he also invented what is known as “the break,” a bedrock
element of Hip Hop and Rap music. Another example is provided in the genre of Punk and Alternative Rock, as Reggae
and Ska have had tremendous impact on the formation of this genre as evidenced by the Clash, Sublime, and Gwen Stefani.
The corporate impact of artists such as Sean Paul or Beenie Man requires no further explanation.
Soul Rebellion’s concert exemplifies this influence through the showcasing of an artist whose musical contribution has been
touched by Jamaica’s legacy. The Jungle Nightclub hosts the concert component in an intimate, secure, and safe environment
providing a special, unforgettable evening with all the Jamaican hallmarks. The event also features additional cultural
components such as local artists, DJs, and dance crews.
Proposed 2010 Schedule-March 9th/16th/23rd
Previous Artists: TOK, Sasha, Beenie Man, Sizzla, Vybz Kartel, Wayne Marshall, Munga Honorable, Bounty Killer, Mavado, Giant Panda
Guerilla Dub Squad, Dugal, Five Star, Ras Noble, Ras Slick. Potential Artistes 2010: Mavado/Wu Tang Clan/ Akon/ Game/ Ludacris/ Jr.
Gong/ Rihanna/P.O.D./ Lil’ Wayne/Asher Roth/ Alicia Keys/Panic at the Disco.
III. Past Sponsor Engagement:
VP Records • Jamaica Tourist Board • Bmobile • ReTV/ Negril TV • Negril.com • Travelers Beach Resort, Negril Beachclub,
Negril Escapes Resort and Spa, The Jungle Nightclub, The Sunrise Club • Negril Environment Education Trust (N.E.E.T)
Art Of The Drink • Complex/Jamrock Magazine • Red Bull • Red Stripe • Magnum • Heinekin

5. 2010
Spring Break generally falls between the weeks of February 24th thru mid April*
Number of Spring Breakers as reported by Major Tour Operators
2004: 16,000*
2005/2007: no figures available
2006: 10,335*
Figures are summations submitted by the major spring break tour operators, who have all reported a decline in their
numbers which reflects a shift in student travel booking practices. It was noted in ground sampling interviews that over
48% of all students booked their trips over the internet. Student travel purchasers are steadily being drawn away from
traditional tour operators to internet booking sites such as Travelocity, Orbitz, Expedia, etc. where they match packages
being offered by tour operators and build their own.
* Figures taken from Jamaica Tourist Board Spring Break Report
During the main month of Spring Break travel, Jamaica as a travel destination attracts**:
March 2004: 98,585 US Visitors traveled to Jamaica
(approximately 47,596 of all visitors to Jamaica were between ages of 18-34. 21,297 of whom
were between ages 18-24)
March 2005: 116, 435 total US visitors.
(approximately 49726 visitors between the ages 18-34, of which 22,106 visitors were between the
ages of 18-24)
March 2006: 123, 934 total US visitors.
(approximately 21,347 of all visitors between ages of 18-24)
March 2007: 108, 447 total US visitors, of which 37,143 visitors stayed in Negril.
March 2008: 120,064 US visitors arrived in Jamaica, with 38,589 staying in Negril.
Now imagine if every tourist to Negril simply purchased 1 block, for $100J, approximately
US$1.17. That would result in approximately 14 library/computer rooms being built in the
surrounding area, and over $50,000US in cash generated annually, to assist students in Jamaica
with achieving their educational goals.* Although Soul Rebellion remains embedded within the
calendar period of spring break, it’s structure and implementation can fluidly remap to other
calendar periods, thereby increasing it’s investment potential.
These calculations are for illustrative purpose only.
*dream provided by Kraft-E/Coalition/NEET/The Jungle
**figures provided by the Jamaica Tourist Board

6. 2010
Soul Rebellion Annual Impact:
In addition to the general benefits to the local economy represented by a resurging Spring Break
season amchored by a marketable event, Soul Rebellion’s community contributions are now derived
from an ongoing annual process which brings benefits to Jamaica and her communities throughout
the calendar year, made possible through N.E.E.T’s position at Traveller’s Beach Resort in Negril,
Buy A Brick and Soul Rebellion have gained permanent position in Negril. Some of N.E.E.T’s
donations for which Soul Rebellion is directly responsible are:
1. Soul Rebellion’s direct impact:
2006: St. Paul’s Primary:
a. New bathroom facilities replacing pit toilets
b. Block Donation
c. Scholarship Awards
d. Computer Room
2007: Ferris Primary School
a. Computer donations
b. Tuck Shop (Rec Room) contstruction
c. Scholarship Awards
2008: St. Paul’s Primary/Little London Primary/Frome/Petersfield
a. Computer donations
b. Scholarship Awards
c. Container Library
2009: Bethel Town Basic School
a. Computer Donations
b. Book donations throughout N.E.E.T’s school roster
c. 1500 Blocks delivered to Bethel Town

7. Buy-A-Brick/Soul Rebellion/N.E.E.T Accomplishments:
• The first of 4 new libraries was opened on the 31st of October at 11AM. The first new Library is
located at Little London Primary School.
• New Resource Center/Computer Room at St. Paul's Primary in Little London
• New Bathrooms at St. Paul's Primary in Little London
• New Tuck Shop at Ferris School in Savanna La Mar
• At Grange Hill High School NEET implemented a new "Touch Type" instruction program, a unique
and revolutionary way to teach typing. Twenty specially modified color coded keyboards and lesson
plans were presented to the school for classroom use. An additional 12 schools have been selected to
participate in this program.
• The following schools have benefited from NEET programs: Scholarship awards, material donations,
desktop and laptop computers, books, school supplies, and other donations:
• Gordons’ Early Childhood Inst. • Green Island Comprehensive • Christian Fellowship Basic
High School
• S.T. Paul’s Primary • Mt. Peto Primary School
• Green Island Primary School
• Broughton Primary School • Elite Education Institute
• Moreland Hill Primary School
• Friendship Primary School • Nain Primary & Junior High
• Moreland Hill Basic School
• Peggy Barry Primary • Nazareth All-Age School
• Upper Rock Spring
• Little London High School • Bethabara Primary
• Georges Plain Primary School
• Little London Primary • Strawberry Primary School
• New Hope Primary
• Grange Hill High School • Frome Preparatory School
• Petersfield High School
• Grange Hill Primary School • Mango Hall Basic
• Ruseas High School
• Frome Technical High School • Negril Police
• Mearnsville All Age
• Negril All Age School • Jamaica Fire Bridge
• St Faiths Basic School
• Negril Library • Frome Police Youth Council
• Barnett Holiness Basic School (Street Children)
• Hanover Library
• Bull Savanna SDA Preparatory • Frome Community College
• Savanna-La-Mar Library
• Bay City Academy • Kiddies Preparatory
• Riverside All Age School
• Lyson Kindergarten • Lucea Infant School
• Little Bay All Age School
• West End Basic School • March Town SDA Preparatory
• Kendal All Age School
• Enfield Primary • Maryland all Age
• Blauwearie All Age School
• White Kindergarten and Basic • Green Park Basic
• Mannings High School
• Windward Road Junior High • Grove Town
• Red Ground Basic School
• Bethel Town Basic School • Kendal Skill Training & Res.
• Mount Airy All Age School Cen.
• Roehampton Primary School
• Sheffield All Age School • Ketto ECI
• Constabulary Force Lucea
• Mount Grace All Age School • Lighthouse Evangelistic
• Westmoreland Const. Force Ministries
• Paul Island Primary School
• Rhodes Hall High School • Torrington Basic School
• Sir Clifford Campbell School
• Howard Cooke Primary • Portmouth Primary
• Llandilo School of Hope

8. MATERIALS:
6” Concrete Blocks: 2600
1/2” Steel Bars: 3 Tons
3/8” Steel Bars: 2 Tons
3000 P.S.I Concrete: 41 CU.YDS
Ordinary Cement (Portland): 350 Bags
3/4” Stone Aggregate: 80 CU.YDS
Sand Aggregate: 80 CU.YDS
Construction Plyboard: 75 Sheets
W.P.P. Lumber (2”x4”x16’-0”) 110 PCS.

11. 2010
N.E.E.T
N.E.E.T

12. 2010 2010 5th Annual Spring Break Concert Series, Negril, Jamaica
Sponsorship Opportunities 5/9, 5/16, 5/23
Base Package $30,000 (Inclusive of 5/9, 5/16, 5/23):
1. Brand Positioning in all material promo collateral distributed for Soul Rebellion Concert
Series presented in conjunction with media partners, featuring performances by acts such as
Rootz Underground, Bounty Killer, Beenie Man, etc.
Dedicated Event flyers- 30,000 4”x6” distribution (3 Shows)
On-site and Perimeter Location Banners/Signage 14’x16’ (3 Shows)
Soul Rebellion Graphic Packages for Brand PR and media blasts
Premium distribution at all Soul Rebellion events
2. Charity donation status through ASAP/NEET.
3. Celebrity placements with performers and VIPs at Soul Rebellion events.
4. Beach Placement of Brand materials and street team distribution at beach hotspots.
5. Video and still media tracking of all events.
6. Placement of Brand inclusive content on all supporting web channels, such as FADER
Magazine/RealVibez.tv
7. Web Banner and Signage placement at Soul Rebellion internet portals.
8. Editorial in-book coverage of Soul Rebellion events in print media, such as Fader Magazine.
9. TV media coverage of Soul Rebellion events, local and international. (ReTV, Tempo)
10. Inclusion in all Pod casting, event merchandising collateral: posters, programs, t-shirts.
11. Inclusion in all PR blasts by Rhona Fox Agency
12. Branding displayed locally in Negril Annually- 4 positions, please see detail
Premium Package $40,000 (Inclusive of 5/9, 5/16, 5/23):
13. Official Presenting Sponsor Statuts:
Branded as such in all radio, print, web and television promo.
14. 20 second Brand intro segment on all supporting promo videos developed for Youtube
15. On site inclusion at Jungle Nightclub: Brand Pavilion, week long brand premium/materials
distribution, product give-a-ways and sampling.
16. Right to use Soul Rebellion marks for marketing and advertising
17. Title to proprietary sub-event
18. Sponsorship of Rick’s Café Dive Team, which performs for thousands daily.
19. Membership campaigns can include sign-up stations, Daily beach team marketing,
promotional sweepstakes or interactive incentive program such as brand awarded
competitions to individuals or group teams.
20. Positioning or sub-event at a VIP party such as:
Monday- TOGA party at the Jungle Nightclub
Tuesday- SOUL REBELLION
Wednesday- Mardi Gras
Thursday- OLD SKOOL.
Friday- Foam Party at Margaritaville
Saturday- FIRE, Bonfire Beach Bash Welcoming Party
Sunday- Skinny Dip SUNDAY Pool Party
All Week Long- After hours program at Jungle Nightclub
Daytime positioning at Student City spring break headquarters at Traveler’s Beach
Resort poolside parties- party hours every day.
21. Staff Hosting and Hospitality night of event.
22. Motor Marketing Spring Break Promo Bag distribution in all markets
Right of first refusal 2011 US Based Soul Rebellion College Tour
© Kraft-E Marketing- Disclaimer:

13. SOUL REBELLION BRANDING
PLACEMENT OPTIONS

14. SOUL REBELLION BRANDING
PLACEMENT OPTIONS

15. Spring Break 2010 Promo Bag Campaign
Every spring, hundreds of thousands of college students travel to Spring Break destinations
across America. Motor Marketing knows that this is the of year for brands
to reach that target audience.
Motor Marketing will be at these popular locations once again this year
on its ! Get your product into the hands of Spring
Breakers across America by inserting your branded promotional item(s) into Motor Marketing’s
promo bags. The following items may be included in the Spring Break Promo Bags, and can be
customized to your company:
Motor Marketing will distribute Spring Break Promo Bags at the following destinations:
-Distribution to over 50,000 spring breakers
*distribution does not include cost of premium

16. 2010
N.E.E.T
N.E.E.T

19. SOUL REBELLION 2008 SHOTS/Press Samples
Pat Meschino writing for BILLBOARD Magazine, Richard Sloan, Director of Soul
Rebellion, Winston and Winthrope Wellington of the Negril Environment
Education Trust (N.E.E.T), Michele Naraine of the Rhona Fox PR Team, and
students of St. Paul’s Primary School of Little London, Jamaica, stand in front
of the Soul Rebellion “Buy-A-Brick” wall, donated to the school in April 2007.
• All images courtesy of Rhona Fox and Michele Pooley ©2008

20. SOUL REBELLION 2007 Daytime Pics

21. 2006 Soul Rebellion Daytime Shots

22. Spring Break 2007 Event Flyers for on-site distribution

23. 2005-2006 Event Flyers

24. Domestic 4x6 Flyer Runs, 18x24 Posters, Full Page Ad in Jamrock Magazine

25. SOUL REBELLION 2008 Press Samples

26. Other Event Flyers/NEGRIL.COM Promo

27. SOUL REBELLION 2007 CONCERT PICS BEENIE MAN • BOUNTY KILLER • SIZZLA

28. 2006 1st Annual Spring Break Concert Series. Negril, Jamaica, Evening Highlights, Sasha/TOK
Soul Rebellion 2006 Evening
Concert Series Featuring Live
Performances by Sasha and TOK.

29. 2010
N.E.E.T
N.E.E.T

30. - Soul Rebellion 2010 Media Plan -
As the premiere spring break event with an emphasis on giving back to the Jamaican
community, the 2010 Soul Rebellion in Negril, Jamaica is more than a show – it’s a
destination. As a portal for world-class artists and thus attention, will
handle all media marketing, publicity and relations for this event and it’s sponsors.
will regularly present the 2010 Soul Rebellion to the worldwide
media, with targeted approaches to key Reggae and Caribbean entertainment markets in the
world, including the U.K., Germany, France, North America, Japan and the Caribbean. We
will continue to brand as an opportunityto help the youth in Jamaica, and
bring attention to the purpose of this unique event to our many editorial contacts and liaisons,
driving home the story of , to reinvest in the local economy by creating a
connection between visiting college students and the people of Jamaica, especially through
the development and branding of the program, which assists Soul Rebellion in
the construction of new school buildings and infrastructural improvements.
To distinguish this event from competing festivals in the region, the 2010 Soul Rebellion
festival will be branded as a socially conscious event for spring break.
- Weekly blasts to media houses worldwide with information on and
its partners, detailing what the event is all about.
- Arrange and set-up interviews with artists and organizers of
- Provide a medium for questions, feedback and relations to all media at large
- Thorough evaluation of media personnel wishing to attend the festival
- Media accreditation for the event
- Will oversee all press activity at , including manning the press tent
and facilitating artist interviews
- Will follow-up with all media houses in attendance for media clippings, and provide
to client to add to festival’s database for future use.
$20,000
(Start Date September-End Date March)

31. Public Relations:
All 2010 Soul Rebellion
Public and Media Relations
are handled and developed
by the Rhona Fox, Inc.
agency. For a full press
archive of all Soul Rebellion
impressions please send an
email inquiry to the address
listed below
MUSIC | MEDIA| MARKETING
Tel.: 1-212-300-3813
Fax: 1-212- 937-3556
Email: info@rhonafox.com
1010 Ave. of the Americas
3rd Floor, Wizard Suite
New York, NY 10018
2009 Soul Rebellion Launch Party/Gyptian Album Release

32. FADER Magazine Proposed SAMPLE Components:
1. FADER.com posting of sponsor bearing promotional videos developed (SR EPK)
for SR Concert/Charity on blog and link to Booksmart Microsite dedicated to
FADER promo.
2. FADER.com posting of sponsor branded event flyers with announcement of
artists performing, links posted to partner sites.
3. FADER.com contest posting for free VIP/Backstage All Access Granted
admission to Soul Rebellion events. Contest automatically entered when booking
through Booksmart SR/FADER portal.
4. Coverage:
a. Web based lead up to event: General Posts, Artist Interviews, etc. of SR
on the blog and link to Booksmart Micro Site.
b. In-book coverage post event wrap up.
5. Usage rights of associated marks

33. MEDIA PLAN
All Soul Rebellion Sponsors will enjoy positioning in a Media Plan (sample below)
executable by Hot 97 FM, the NY Tri-State* area’s no.1 Urban Radio Station:
Hot 97FM SAMPLE Media Plan
• A 360 degree campaign on HOT97 - over 3 weeks
• 35 On Air Promos per week - Tied in with the HOT97 HOT SPOTS!
• Promos are valued at $1000 each (105 total)
• HOT97 will promote Spring Break Negril contesting (2 promos per
giveaway - at solicit and payoff)
• A Website banner will be created on the HOT97 home page to
drive click thrus (website metrics attached)
• Clicks directly through to a Spring Break Negril website with a link to
purchase tickets
• Promotion of Spring Break Negril - at 3 Live Fire Sunday's parties
hosted by Bobby Konders & Jabba.
• Each week - Bobby & Jabba will give away a trip for 2 - at
Fire Sunday's.
• Street team will distribute all flyers and package info at these club
nights
• Spring Break Negril will be tagged on all Fire Sunday's Here's What's
HOT promos
• Spring Break Negril will receive signage at 3 Fire Sunday's nights at
Caribbean City
• Spring Break Negril will own sponsorship for 6 weeks in On Da
Reggae Tip with Bobby & Jabba
• This promotion, via a huge call to action invitation bulletin, will be
blasted to our 200,000+ friends on Myspace.com & Facebook.com
• $145,000 IN MEDIA VALUE
(*NY/NJ/Connecticutt)

34. HOT97.COM By The Numbers: DECEMBER
HOT97.com reaches the active consumer that listens to HOT 97. Each week,
over 84 announcements invite HOT 97 listeners to check out sections and
offers on the site. We also continue to build a database of our most active
listeners through the HOT 97 E-mail Click.
HOT 97 weekly Arbitron audience: 2 Million
HOT97.com E-mail Click members: 224,592
Avg. Age of Members: 25
% of Males: 40%
% of Females: 60%
HOT97.COM Monthly page views: 2,221,550
Unique visitors: 329,098
Average visit length: 6 min.
Average Impressions per session: 2
Top Pages
Homepage
Playlist
Videos
Podcasts
Morning Show
Angie Martinez
Music News
All Things HOT
Funkmaster Flex
TOP 97 of 2007
HOT97.com is a lifestyle destination portal site that speaks to the 18-34 year-old in the NewYork Tri-State
area.
If your business wants to target these active consumers, look to HOT 97 and HOT97.com for Integrated
Marketing Programs. Source: Based on DECEMBER 2007 Webside Story

35. “Investing in our children’s future, ASAP!”
The Association for the Social Advancement of People (ASAP) was founded in
Rosedale, NY by four recent alumni of Stony Brook University in Long Island, NY.
ASAP has since expanded it’s ability to impact the lives of at risk children in positive,
sustainable ways through a partnership with N.E.E.T, the Negril Education Environment
Trust, and the Soul Rebellion Event Series, based in Negril Jamaica.
The Board includes the following leadership team:
Harold Dangervil, Founder/Chief Executive Officer
Mandel Julien, Founder/Vice President of Marketing
Brikener Jean-Gilles, Founder/Chief Operations Officer
Richad Sloan, N.E.E.T Liaison, Soul Rebellion Founder/Director
ASAP’s initiative, as a community focused service for our civil leaders, is to correct and
reverse the self fulfilling prophecy and negative trend of exposure with which our youth
are illustrated and saddled with in the general media. ASAP reinvigorates community
empathy with their younger members by building awareness and illustrating social
interconnectivity. At the same time we are committed to generating self sufficient
opportunities to support this positive disposition.
ASAP's mission includes, Youth Empowerment by securing and fostering education
pathways, including introduction to Financial Literacy Workshops and true Social
Responsibility, while encouraging Corporate Mentor relationships and educating our
youth to the availability of, and providing support for, the pursuit of Higher Education.
ASAP’s first major initiative was partnering with the Administration for Children’s
Services (ACS), in October 2006, to conduct a seven week financial literacy curriculum.
This was the first financial literacy initiative in New York City developed specifically to
focus on the needs of foster care youth. Several area professionals participated by
volunteering their time to expose and engage the ACS clients to responsible money
management, spending, planning and investments in their own future. The curriculum
included money management, banking, budgeting, and the importance/availability of a
college education.
Representatives of ASAP were invited to speak in the Dominican Republic from
November 29th- to December 3rd 2006, at the Counseling & Treating People of Colour
Conference. There, ASAP became the first recipients of the Frances L. Brisbane
Endowment for Leadership & Social Justice for our tireless efforts in teaching financial
literacy to foster care youth and high school students. In the fall of 2007, Brikener Jean-
Gilles was awarded the Program Associate position on Mayor Bloomberg’s Commission
for Economic Opportunity for his commitment to raising a generation of financially
literate youth. He is currently developing the curriculum for New York City’s Youth

36. Financial Empowerment Initiative. ASAP prides itself on its devoted effort in preparing
our youth for adulthood.
In September of 2006 ASAP began a partnership with N.E.E.T in support of the Soul
Rebellion Concert Series, wherein a series of events are produced during the spring break
season which at once display and invest Jamaica’s cultural contributions to the United
States in the visitor’s experience and also invests resources generated from these events
back into the Jamaican Public School system, primarily through the Buy-A-Brick
initiative, in which attendants and visitors can purchase a cinder block for a nominal fee,
decorate the block, and then the block and donation are invested in a local school.
We share with you the following objectives:
ASAP's Vision is to:
Provide Financial Literacy Workshops
Propel Youth Empowerment
Raise Social Responsibility Awareness
Promote College-Enrollment Programs & Scholarship Opportunities
ASAP’s Mission: The Association for the Social Advancement of People, Inc. (ASAP) is
a non-profit organization whose mission is to teach financial literacy and social
responsibility to the youth in rural, urban, and suburban communities throughout the
United States and other nations who contribute to our demographics.
The driving force behind our mission is fueled and loosely based on the words of James
Garfield the 20th President of the United States.
“Next in importance to freedom and justice is popular education, without which neither
freedom nor justice can be permanently maintained.”
Sincerely,
Harold Dangervil
Chief Executive Officer/CEO
The Association for the Social Advancement of People (ASAP Inc.)
2207 Hoffman Avenue
Elmont, NY 11003
Phone: 516-233-1718
Fax: 516-216-1717
Email: asapnfpinc@gmail.com
"Investing in our Children's Future, ASAP!"

37. Corporate Summary:
Myspace.com/soulrebellionjamaica
Contact: Richard Sloan 516.850.6330 email: hengfa@optonline.net
Kraft-E:
Since it’s birth in the volatile underground
street scene of Long Island, NY in 1991,
Kraft-E Marketing has developed and street
tested peer-to-peer guerilla marketing
techniques. Using these viral techniques to
define a culture in a cauldron of transient
trends Kraft-E successfully managed the
Caffeine and Buggirl Clothing brand
through the difficult and often brand
swallowing jump to corporate hyperspace.
Armed with a few basement printed logo
shirts, Kraft-E cut their teeth navigating
Caffeine from a small blip on the cultural
radar screen into a multi-million dollar cut
and sew lifestyle fashion and culture brand.
Kraft-E created a scene and forged a
worldwide DJ Tour that hit markets as far
away as Tokyo Japan. Fashion shows that
were once produced using friends in area nightclubs quickly grew into participation in Bryant Park’s 7th on
6th during NY’s Fashion Week. The DJ’s were organized into a hit-making record label, and Kraft-E events
were brought into Negril, Jamaica to augment the spring break experience there with parties like IGNITE,
Deltahouse, Jungle Afterhours,and the Wet party, featuring a Playboy
Swimsuit Fashion Show. Kraft-E has a proven resonance with what
Madison Avenue calls “the Cultural Influencer.” We call them our own.
Kraft-E continues to work intuitively within the social matrix of these
Cultural Influencers by creating 360˙ marketing landscapes that
anchor brands as focal points upon which we generate an engaged
experience. Kraft-E is considered a self-styled passionate missionary
factory. Kraft-E Marketing is exceptionally proud of founding the Soul
Rebellion
Spring Break Concert Series, now in it’s third year. This signature
event is designed to transform the face of spring break and
reinvigorate the declining market there. Kraft-E has developed a
sustainable business model for Negril by merging a unique and
groundbreaking concert event with a community overlay that bridges
and communicates the cultural exchanges taking place between the
US and Jamaica, and re-invests resources into the local community
upon which the experience is based.
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38. The Jungle Nightclub, centrally located in Negril on Norman Manley Blvd, has established a well deserved
reputation for epic parties, concerts, and events and has consistently ranked amongst the top Caribbean
Nightclubs year after year in survey after survey. The club consists of a large car park which is often transformed
into a staging area for major shows, an upstairs outdoor deck equipped with sound and lights where smaller
events such as fashion shows and smaller stage shows are produced, and the inside of the venue boasts a
multi format club with multiple VIP rooms, a Heineken Theme Bar, a pool lounge, and 3 main bars surrounding
a sunken dance floor driven by a state of the art light show and sound system. The Jungle has built it’s
reputation in Negril, Jamaica, and the world, by producing and hosting game changing events such as the
Soul Rebellion Annual Concert Series, ATI/RTI parties during Independence and Emancipation weekends,
Spring Break parties such as IGNITE, and by maintaining an aggressive schedule of events throughout the year
such as Milkshake, Strawberry Milkshake, FAME FM Roadshows, Soca Carnival Events, Easter Sunday Concerts,
and Christmas Concerts, as well as it’s regular schedule of afterhours and weekend club night offerings.
With it’s mulit-format production capabilities, video screen and projector systems, the Jungle offers it’s patrons the
vibe and energy of a huge arena show but with the feeling of an intimate setting, and is therefore conducive to
offering artistes a career performance often umatched by other venues. The Jungle is extremely active in the
local community, supporting various football teams and is one of the major sponsors of Soul Rebellion’s
Buy-A-Brick program, having donated thousands of blocks to the cause.
CAPACITY:
1500-2,000 People depending on production format. Larger crowds can
be accommodated.
HOTEL PARTNERS:
The Jungle provides entertainers VIP accomodations at the following
partner establishments:
Negril Escape Resort and Spa, Negril Beach Club, RIU Club or Tropical Bay
SOUND: Kraft-E and Jungle Nightclub provide the highest quality sound and light show, special requests and
specific needs are always taken into consideration and addressed.
PROMOTIONS: The Jungle, through a partnership with Kraft-E, fields several street teams as part of an overall
strategy of promotions and marketing including television and radio campaigns, flyering and massive full color
billboarding, as well as standard road signage deployments of screened 2x2s. A person can not enter or leave Negril
without seeing Jungle event displays.

39. N.E.E.T Corporate Summary:
The Negril Education Environment Trust (N.E.E.T.) is a non-profit
organization based at Travellers Beach Resort in Negril,
Jamaica. Understanding the importance of an education,
N.E.E.T.'s vision is to give this priceless gift back to the children
of Jamaica.
The goal of N.E.E.T is to supply books, computers, and much
needed school supplies to those schools most in need. N.E.E.T has a deep
concern for the environment as well, and through education teaches the children pride in their
environment. The value of an education has also been proven instrumental in combating crime.
The ultimate goal of N.E.E.T is to make a difference. The motto is a book in every child's hand
and a computer in every classroom. In the last 3 years, the organization has been able to donate
almost two million books to various schools. Each year special teachers are recognized and are
honored as having gone above and beyond. Recently, 100 computers have been donated to
N.E.E.T and are being distributed to schools around Jamaica. Through donations, N.E.E.T has
also been able to build a library at St.Paul's Primary, allowing books to reach all of the
community. Beyond the classroom, N.E.E.T is involved in adult training and after training
through Travellers Beach Resort.
The goals of N.E.E.T however go beyond just the walls of the classroom and the value of an
education. In the near future, working with an organization in the U.S.A., ten of the most
deserving families in the area will soon be living in homes provided by N.E.E.T.
The importance of an education is unsurpassable in improving the quality of life for Jamaican
children as they grow into adults. Through N.E.E.T and the donations received through events
and concerned organizations such as Soul Rebellion, Student City, The Jungle, and Kraft-E, this
gift can be shared and the vision actualized, the priceless gift of an education and all it allows.
http://www.neetja.com/

41. Realvibez Media is an integrated media and entertainment company focused primarily
on Caribbean content and the delivery of that content via multiple platforms and distribu-
tion channels.
Realvibez is a multinational brand that unites music, technology and everyday island
life. Realvibez chronicles the best in Caribbean music, events and pop culture in a fully
integrated scheme that includes a dynamic website, branded channels, events and
merchandise that reaches forward to represent a generation savvy to global brands and
an increasingly wired lifestyle.
The company operates its own video portal, Realvibez.tv, which has over 35,000 visi-
tors per month. The website is hosted by Flux, a subsidiary of MTV Networks, and as an
official Caribbean media partner.
In July 2008 Realvibez became YouTube.com’s first official Caribbean media partner,
allowing us to create branded partner channels and earn revenue from the content
placed on the number one website for sharing videos.
Realvibez is also an official partner of Imeem.com, a social networking site focused on
music with over 25 million users, making it one of the top 5 social networks in the USA
and the largest music social networking site in the USA. Realvibez manages a branded
channel and recommends Caribbean videos and playlists to be featured across the site.
Realvibez also works with musicians to create merchandise for sale, securing a deal
first with popular group T.O.K. in 2008. The brand has been a sponsor of events such as
Reggae Sumfest in Jamaica.
Realvibez was founded by two brothers, David and Robert Mullings, during their MBA
program at the University of Miami and continues to evolve with the focus of promoting
the positive aspects of Caribbean music and culture to the world by leveraging the web.