The document summarizes and analyzes the idents (channel branding/promos) of several UK television channels: 4Seven's idents feature natural landscapes and feature the number 4 imprinted in locations while the number 7 is a 3D object, conveying a sense of imagination. ITV's ident shows two boys playing in leaves, intended to portray a friendly, family-focused programming. BBC One's ident references its iconic circles and previews upcoming shows to indicate its wide range of entertainment. BBC News' ident emphasizes its role in providing necessary information through intense music and images connecting global locations. Sky Living's ident slowly reveals the channel name over previews of shows like The

1. The Design Of Idents

2. The 4Seven
In this ident the channel uses the image as a corner curve concept. The camera therefore the viewer is
always journeying across a corner from left or right in commonplace areas. In all the idents of
4Seven the area in which the idents take place are set in a variety of areas such as a swimming
pool, supermarket, a massive Garden, a birds-eye view of a motorway etc… Furthermore, the
number 4 is imprinted into the ground whereas the number Seven is actually a three dimensional
object or construction. Though not shown in the screen recording below, the ident features a
more calming music leading to the simple atmosphere of the open natural world as the viewers
hear the birds chirping, the wind rustling while altogether accompanied by chimes and strings.
The impression left is that the channel is more of a imaginative or creative set of programming
rather than the others, those being other forms of channel 4’s programming. On the whole, the
ident is making a definition of itself as a remarkable, family friendly-or non-family friendly (Not
everyone can watch this- the channel could have Art not meant to be seen by younger
audiences…) as it doesn’t really apply that thought to the ident but it does show that they’re
trying to make a separation from this channel 4Seven from the latter of 4’s channels

3. ITV
ITV’s Autumn Leaves ident features a settling soundtrack of flutes and chimes
as well as a form of stringed instrument closely resembling a guitar.
Moreover, the advert features two young boys having fun in this open
area, the camera gives a close perspective of both boys never giving us a
wide or long shot. It slowly cuts on the beat to either give us closeups, medium shots or low angled shot all while giving the viewers shots of
the background behind the action taking place in the advert (The Boys). This
approach gives the impressions of a friendly programming for all of the
family to enjoy different ages, ethnicities, gender etc.. This can be seen as it
shows the children in the ident throwing up leaves into the air and playing
around with each other, jumping and diving into the stack of leaves all while
the ITV logo slowly fades in as one of the boys passes by the screen.

4. BBC ONE
BBC One's style of the ident comes closely from the earlier designs of their ident in the
yeas of the 1960’s where they’re iconic symbolism of circles played a big part in
their message which was that circle represent their global reach in the categories
of communication and the informing of views of situations or events happening in
the world as well as trying to provide you with hundreds of topics ranging from
music to full media entertainment. In the ident below, it gives us this all while
presenting us with the unique idea of showcasing one of their favourite programs
on the channel and also indicating what show is up next in the line of scheduling.
Furthermore, the Ident is more of a special preview of the shows in this case the
show is about contestants showing what talent they have for the music industry
and perform in front of four judges here the music is more rock based but has a
varied amount of vocals lightly on the song.

5. BBC News
BBC News Idents closely relates towards the BBC One’s Idents but with the slight
change of steering away from entertainment side for the public and more about
the National and Global news emphasising that this channel is for the audience
that wants to information and they reinforce by telling the viewers that their the
source of our necessary information. A past motto used by this channel yet did
not show up in their idents was “Letting You Know”. The ident uses an intense
style of music filled with a repeated banging of drums, with the use of flutes. The
ident shows the connection between countries solely represented by the view of
the animation revolving around an Earth coloured red and white filled with
images of the news as well as blips and names of parts of the world are being lit
up as we get close enough to the Earth illuminating which country/countries are
going to be talked about in the news channel

6. Sky Living
Sky Living is just one of the Branches of the whole of Sky Broadcasting, in the early
days this channel would be aimed at specifically young adults and women but with
the constant inclusion of programs such as Dracula, Ghost Whisperer, Criminal
Minds and America Next Top Model and so forth. Sky Living has been able to
broaden their audiences in the demographics of men aged from 18 around to
45, plus these inclusions of the variety of shows containing contrasting genres in
comparison to one another also increases their aim at widening their viewership
base, as the shows attracts the many people depicted in the Psychographics such
as the Struggler, the Redeemer and especially the Aspirer. Additionally, the channel
Ident below invokes the next program on the channel which in this case is ‘The
Blacklist’. Secondly, the music in Sky’s Idents are usually sombre and calming but
for this case we are not presented with any music, instead we are given the actual
shows being indicated in the foreground and the Sky Living name fades in around 710 seconds into the ident, showing-off the program, a form of a preview. Although
while the name fades in slowly the setting slows down with it also and we get a
perspective of the shows world in slow-motion.