So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge. This presentation looks at key attributes of Latino Millennials.

2. Latino Millennials are more Millennialthan
Latinoin theirpolitics
Source: Resonate survey of17,074 U.S. Adults, 2016
*When compared totheaverage U.S. adult

3. Latino Millennials are more Millennial
thanLatinoin theirpolitics
Source: Resonate survey of17,074 U.S. Adults, 2016
*When compared totheaverage U.S. adult

4. Source: Resonate survey of17,074 U.S. Adults, 2016, index
81%
OF LATINO 18 YEAR-OLDS
WERE BORN IN THE U.S.
46%
OF LATINO 34 YEARS-OLDS
WERE BORN IN THE U.S.
They’re more culturally MILLENNIAL than
traditional Latino because more of them
are born in the U.S.

5. But MILLENNIAL VOTERSalso favor…
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
INCREASINGTAXES 21%
INCREASING FOREIGN AID
65%
FUNDING FOR SNAP/WIC
HOUSING
20%
Comparedtoonline adults
65%

6. USING THE VOTER FILE TO
ACTIVATE ONLINE MIGHT
PROVIDE ONLY A 20 - 30%
AUDIENCE MATCH RATE
Don't risk missing 70% of potential
voters. Supplement voter files with
intelligent data modeling strategies
to ensure you hit as muchof your
target audience as possible.
CAMPAIGN TIP