1. Team E
Cassandra Kenny, Heidi Roof, Sasha Fitch, Philip Mohler

2.  Located at the Easton Town Center in Columbus, Ohio
 Tone Deaf Pub specializes in providing the best experience
for both the outgoing individual and the shy, but talented
individual as well.
 Tone Deaf Pub features 6 private karaoke rooms just for
the shy or even for the entire family to have privacy.
 There is also a stage for the dare devils that wish to show
their shine and sing in front of the entire pub.
 Tone Deaf pub offers over a 25,000 song selection with
new off the chart music added when it comes available.
 Tone Deaf Pub also has live music on Saturday nights,
Wednesday wing specials, pool and darts.
 The finger food menu features award winning wings with
several flavors to choose from and other finger snacks that
go great with the beverages offered at the full bar. (Both
non-alcoholic and alcoholic beverages available)

3. Strengths
family friendly
welcoming atmosphere
reasonable prices
location
designated smoking area

4. Weaknesses
competitive costs
hiring of manager, lack of
experience
market

5. Opportunities
karaoke contest
half price pizza during happy hour,
potential to sell more
location could bring more college
students

6. Threats
lack of interest
inexperience
copy cats
location

7. Tone Deaf Karaoke Pub provides
musical entertainment in Columbus’
Towne Center. We provide our singers
with over 25,000 songs selections,
with new arrivals soon as they are
available. We strive to give our
customers the best possible services.

8.  Target market- college students, 21+
 carded at the door and provided with
wristband if under 21
 private rooms available or public stage
 private rooms range from$168 to $268
 Advertise through local newspaper, social
media

9.  finger foods
 alcoholic/non alcoholic beverages
 6 private rooms, public stage
 bartending/waitressing

10.  World of Beer
 The Rusty Bucket Restaurant and Tavern
 KDB
 Funny Bone Comedy Club and Restaurant
 Bar Louie

11.  Start up cost
1.multiple karaoke equipment sets
2. Legal license
a. food
b. beverages
c. music
3. facility
4. decorations
 price to where customers and business is satisfied
 special packages for private rooms
 Sun - Thurs half off discounts
 Private room packages
1. $168 to $268 price range
a. includes karaoke, beverages, food tray
 happy hour
 live entertainment
 special them for karaoke night

12.  Name your event- let regular customers help come
up with a theme for the night
 Offer discount drinks- give discounts on beverages
to karaoke singers during their karaoke times
 Feature local favorites- let locals feel like celebrities,
let them sing a mini session of their favorite
singer/bands songs.
 Karaoke Costume Contest- have a costume contest
for best costume and performance. With prizes for
the winner.
 Sales forecasting- play regular music during day
time, at night host the events. During holidays have
holiday themed events and drinks.

13.  Listen to the customers
 Deal with complaints
 Always be helpful
 Train staff to be helpful, courteous, and
knowledgeable
 Promote specials and discounts
 Offer a suggestion box
 Get involved with social media
 Have clean facilities

14.  License and Permits = $3063.00
 Property/ liability Insurance = $3238.00
 Rent/ Utilities = $14000.00 (first 3 months)
 Kitchen/ Bar Equipment = $50,000.00
 Fixtures = $50,000.00
 Alcohol / Food Cost = $7500.00
 Staff = $10,000.00
 Marketing $5000.00
 Grand total for initial startup = $142,801.00

16.  limited liability partnership, with one general
owner
 decisions made as group, majority vote wins
 profit/loss divided between percent of
ownership
 general partner pays taxes
 partners can sell their share
 death of partner=dividing said parents share
amongst remaining partners

17.  Outside of work, employees should not bad
talk about the business on social media, if
you are wearing your uniform you should act
within the code because you are an example
of the company.
 None of the company’s assets are to be used
for personal benefit. Do NOT give family and
friends free karaoke or free drinks/food.
 Have respect towards each other and towards
the customers.

18.  Any form of harassment will not be tolerated.
 If there are to be workplace relationships whether
that is between family or significant others,
please do not bring personal drama to the
workplace.
 Accommodations for disabilities.
 Workplace violence will not be tolerated.
 Employees and customers health and safety are a
top priority.
 An employee should not be under the influence
of drugs or alcohol while on the job.
 Theft of any kind will not be tolerated.