It’s a Great Day at Johnny Rockets!
Who is Johnny Rockets? on the belief that everyone deserves a place where they can escape from today’s complicated world a...
Who is Johnny Rockets? <ul><li>Annual Sales in excess of $250 million </li></ul><ul><li>254 Restaurants Open   </li></ul><...
<ul><li>2006 Winner of the  Nations Restaurant New’s  Prestigious “Hot! Again” Award! </li></ul>Who is Johnny Rockets?
The Johnny Rockets Brand is recognized by many... <ul><ul><li>Ranked No. 1 Full-Service Hamburger Restaurant in  Entrepren...
Why Johnny Rockets... <ul><li>Speed of Service </li></ul><ul><li>Quality Food </li></ul><ul><li>Entertainment </li></ul><u...
Why Johnny Rockets... Speed of Service <ul><li>Johnny Rockets delivers a full service restaurant experience, complete with...
Why Johnny Rockets... Quality Food <ul><li>PARTNERED  with Nationally recognized high quality brands . </li></ul><ul><li>O...
Why Johnny Rockets... Entertainment <ul><li>From   DANCING  servers who know the secret behind getting ketchup out of the ...
Why Johnny Rockets... Attentive to our Guests <ul><li>Say “Hello” and “Goodbye” to everyone passing through our doors. </l...
Why Johnny Rockets... Simplicity of the Brand <ul><li>Simple menu featuring delicious all-American Classics </li></ul>
Why Johnny Rockets... Simplicity of the Brand Easily adapts to fit many venues and layouts <ul><li>Casinos </li></ul><ul><...
<ul><li>Franchise Communications </li></ul><ul><ul><li>Franchise Extranet </li></ul></ul><ul><ul><ul><li>Pricing Data </li...
What our Guests are saying…. <ul><li>Very impressed with the food, the waiter was friendly and attentive, and the dancing ...
Johnny Rockets by the Numbers  <ul><li>Franchise Fee:    $49,000 </li></ul><ul><li>Term:   10 Years with Two (2) 5yr Optio...
<ul><li>Dave Eberle   </li></ul><ul><li>Sr. Vice President, Franchise Sales & Development </li></ul><ul><li>Office: (949) ...
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Jr Franchise Overview

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Jr Franchise Overview

  1. 1. It’s a Great Day at Johnny Rockets!
  2. 2. Who is Johnny Rockets? on the belief that everyone deserves a place where they can escape from today’s complicated world and experience the FOOD, FUN, and FRIENDLINESS reminiscent of feel-good Americana. Founded June 6, 1986 on Melrose Avenue in Los Angeles,
  3. 3. Who is Johnny Rockets? <ul><li>Annual Sales in excess of $250 million </li></ul><ul><li>254 Restaurants Open </li></ul><ul><ul><li>47 Corporate Operated </li></ul></ul><ul><ul><li>172 Domestic Franchised </li></ul></ul><ul><ul><li>35 International Franchised </li></ul></ul><ul><ul><li>29 States / Districts </li></ul></ul><ul><ul><li>10 Countries </li></ul></ul><ul><ul><li>9 Cruise Ships </li></ul></ul><ul><ul><li>13 Casinos </li></ul></ul><ul><ul><li>19 Amusement Parks </li></ul></ul><ul><ul><li>5 Airports </li></ul></ul>
  4. 4. <ul><li>2006 Winner of the Nations Restaurant New’s Prestigious “Hot! Again” Award! </li></ul>Who is Johnny Rockets?
  5. 5. The Johnny Rockets Brand is recognized by many... <ul><ul><li>Ranked No. 1 Full-Service Hamburger Restaurant in Entrepreneur Magazine's Annual Franchise 500 listing 2006. </li></ul></ul><ul><ul><li>Top 10 Best Family-Friendly Restaurant in... </li></ul></ul><ul><ul><ul><li>Philadelphia </li></ul></ul></ul><ul><ul><ul><li>San Francisco </li></ul></ul></ul><ul><ul><ul><li>Atlanta </li></ul></ul></ul><ul><ul><ul><li>New York </li></ul></ul></ul><ul><ul><li>Top 10 Hamburger in... </li></ul></ul><ul><ul><ul><li>Los Angeles </li></ul></ul></ul><ul><ul><ul><li>Atlanta </li></ul></ul></ul><ul><ul><ul><li>Miami </li></ul></ul></ul><ul><ul><ul><li>Columbus </li></ul></ul></ul><ul><ul><ul><li>Rhode Island </li></ul></ul></ul><ul><ul><li>Voted Best Fries in Atlanta </li></ul></ul><ul><ul><li>Voted Top 10 Place for Kids (Orlando!) </li></ul></ul>Who is Johnny Rockets?
  6. 6. Why Johnny Rockets... <ul><li>Speed of Service </li></ul><ul><li>Quality Food </li></ul><ul><li>Entertainment </li></ul><ul><li>Attentiveness to Guests </li></ul><ul><li>Simplicity of the Brand </li></ul>
  7. 7. Why Johnny Rockets... Speed of Service <ul><li>Johnny Rockets delivers a full service restaurant experience, complete with dancing servers, while meeting quick service time expectations. </li></ul>“ Not only were my burger and fries undeniably the best I have enjoyed in the Boston area they were delivered in record time.” Owen Duff, Bedford MA .
  8. 8. Why Johnny Rockets... Quality Food <ul><li>PARTNERED with Nationally recognized high quality brands . </li></ul><ul><li>Our HAMBURGER patties are a full 1/3 lb. of fresh never frozen 100% ground beef, seasoned and grilled to perfection. </li></ul><ul><li>Our SHAKES and MALTS are hand-dipped with ice cream that’s made especially for Johnny Rockets. </li></ul><ul><li>Our AMERICAN FRIES are served fresh and hot out of the fryer. No heat lamps and no waiting! </li></ul>
  9. 9. Why Johnny Rockets... Entertainment <ul><li>From DANCING servers who know the secret behind getting ketchup out of the bottle, and tabletop JUKEBOXES that still belt out tunes for a nickel, to the authentic MALT SHOP décor , JOHNNY ROCKETS </li></ul><ul><li>offers your Guests an </li></ul><ul><li>ENTERTAINING and </li></ul><ul><li>delicious trip down </li></ul><ul><li>memory lane. </li></ul>
  10. 10. Why Johnny Rockets... Attentive to our Guests <ul><li>Say “Hello” and “Goodbye” to everyone passing through our doors. </li></ul><ul><li>Serve the freshest, highest quality, simple All-American fare. </li></ul><ul><li>Cheerfully serve guest promptly in a sparkling clean restaurant. </li></ul><ul><li>Always dance on the half hour, twirl straws and serve ketchup with a smile. </li></ul><ul><li>Handle Guests needs right here and now. </li></ul>
  11. 11. Why Johnny Rockets... Simplicity of the Brand <ul><li>Simple menu featuring delicious all-American Classics </li></ul>
  12. 12. Why Johnny Rockets... Simplicity of the Brand Easily adapts to fit many venues and layouts <ul><li>Casinos </li></ul><ul><li>Cruise Ships </li></ul><ul><li>Malls </li></ul><ul><li>Airports </li></ul><ul><li>Street Fronts </li></ul><ul><li>Food Courts </li></ul><ul><li>Amusement Parks </li></ul>
  13. 13. <ul><li>Franchise Communications </li></ul><ul><ul><li>Franchise Extranet </li></ul></ul><ul><ul><ul><li>Pricing Data </li></ul></ul></ul><ul><ul><ul><li>Sales Seasonality </li></ul></ul></ul><ul><ul><li>Quarterly Conference Calls </li></ul></ul><ul><ul><li>Bi-Annual Franchise Conferences </li></ul></ul><ul><ul><li>Franchise Road Shows </li></ul></ul><ul><li>Purchasing / Product Specification </li></ul><ul><li>Guest Feedback Systems </li></ul><ul><li>Interactive Guest Surveys </li></ul><ul><li>Marketing / Promotional Design Assistance </li></ul>Why Johnny Rockets... Franchisee Support!
  14. 14. What our Guests are saying…. <ul><li>Very impressed with the food, the waiter was friendly and attentive, and the dancing was a great addition to overall vibe! </li></ul><ul><li>I am a first time customer 41 years old...so I have eaten a good deal of food in my life...the Route 66 Hamburger has got to be the best I have ever tasted . Unbelievable. I will be back for more!! </li></ul>It was awesome! I went there in a not so good mood and the light and cheery staff made me feel alive! My first Johnny Rockets experience was the best , and I plan on bringing my family there to dine many times as well. Thank You.
  15. 15. Johnny Rockets by the Numbers <ul><li>Franchise Fee: $49,000 </li></ul><ul><li>Term: 10 Years with Two (2) 5yr Options </li></ul><ul><li>Construction Range: $634,000 - $980,000 </li></ul><ul><li>Royalty Fee: 5% of Gross Sales to $2.5M </li></ul><ul><li> 7% Above $2.5M </li></ul><ul><li>Marketing Fund: Up to 3% of Gross Sales </li></ul><ul><li>Manager Training: 4 Weeks at Certified Trng Restaurant </li></ul><ul><li>Opening Aid: 5 Person Team for 10 Days </li></ul>
  16. 16. <ul><li>Dave Eberle </li></ul><ul><li>Sr. Vice President, Franchise Sales & Development </li></ul><ul><li>Office: (949) 643-6192 </li></ul><ul><li>Franchise Opportunities Hotline: (949) 643-6186 </li></ul><ul><li>Email: deberle@johnnyrockets.com </li></ul>Contact Information

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