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1. Different Types Of Creative ProductionBriefs
Contractual - Thisisa legal documentbetween aclientandan employee.Itreferstothe dutiesthat
will be mandatoryforthe employeeandclienttoabide to,if anyof the boundariessetbythe
contract are brokenthenlegal actioncanbe taken.These contractsusuallyconsistof the pricesthey
agree on and the paymentterms,totime emittedtothe projectandthe projectdetails.
http://www.slideshare.net/veggieburgers4lyf/different-types-of-brief-16919081
Example project–Changingor modifyingacompanylogo
Communication –Asthisis a legal documentthe communicationbetweenthe clientandemployee
will be formal,suchaspresentations,emailsandphone calls.Keepinganongoingcommunication
will be keysothat bothclientandemployee are updatedwithprogress.
Time Management– Thisis importantasyou will needtokeeptothe deadline agreedon,tohelp
youcouldproduce a spreadsheetwithaplanof actionand datesthat theywill be startedand
completedby.Thiswill be runbythe clientandagreeduponand regularcheckingof thisplanwill be
necessary.
Technical Skills –The type of skillsneededforthisprojectwill be researchskillsandPhotoshopskills.
CareerProgression –Thiscould helpyourcompanyas clientswill returntoyouinsteadof lookingfor
othercompaniesif youare reliable andcompletethe projecttothe parametersagreed. Youcan also
furtheryourownskillsingraphicsdesign.
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Formal – Thisdocumentisa writtensummaryof informationinwhatthe clientwantsfromthe
companyinterms of a product. It initself candifferbetweenlegal andnot,butitmostlyjust
containskeyinformationaboutthe clientsspecifications,anddoesnotinclude anyunnecessary
information.
http://www.slideshare.net/veggieburgers4lyf/different-types-of-brief-16919081
Example Project–Creatinga radioadvert.

2. Different Types Of Creative ProductionBriefs
Communication –Thiskindof project wouldrequire formal communicationaswell,including
terminologyinemailsandpresentations.There couldbe phone callsfrequentlytostayupto date on
the progressof the project.
Time Management– While makingthe advertyouwill have toplanouteverystepcarefully
especiallyif there are anylastminuetchangesyouwill needtoadjustyourscheduleandworktothe
parametersof the contract.
Technical Skills –There are many software’sthatyoucan use formakinga radio advert,forexample
reaperand adobe audition,youwouldalsoneedtouse a soundboardand mixer,andhave good
audiorecordingequipment.
CareerProgression - Aftersuccessfullycreatinganadvertfora company,the companyis more likely
to returnto you to make anotherinthe future ratherthan findanotherproductioncompany,also
youcouldbe recommended toothercompanies.
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Negotiated –ThisKindof brief will mostlikelybe broughtupif the co-operativebrief giventothe
twoor more mediacompaniesthatare competingforthe projecthave anyproblemsbetween
themselvesaboutthe brief oranythingtheywouldlike toclearupwiththe client. Thisbrief canbe
changedat any time fromthe product toitself orto the way itlooks.
http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html
Example Project–A movie trailer
Communication –Firstlyyoucouldgive the brief bysendingarepresentative toeachcompany,orby
email orpost dependingonhowfarthe companyisbasedfromyou.This couldbe an ongoingbrief
so the use of phone callsandskype callsmightbe taken.
Time Management– youwouldneedtokeeprecordsof each time a negotiation anddocument
them,youwouldalsoneedtokeeptrackof yourmeetings andplanforany new onesif needed.
Technical Skills –Youwouldneedtobe able to directand produce,youwouldalsoneedequipment
such a camera,audiorecorder,editingsoftware.ForexamplesonnyVegasoradobe premiere,there
are alsomanymore thingsthata moderntrailerwouldnow incorporate likeagreenscreenand
props.
CareerProgression –Whenthe movie trailerisrealisedandissuccessful,itwillmake yourcompany
more recognizable andalsoincrease yourchance of clientscomingtoyouto produce more.

3. Different Types Of Creative ProductionBriefs
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Commission –A commissionbrief will be given toanindependentproductioncompanyfromalarger
mediacompany sotheycan create andproduce a productfor them.ThisBrief isn’t negotiated
betweenaclientandanemployee buttomediacompanies.
http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html
Example Project–Animation
Communication –Since thiswouldbe betweentomediacompaniesitwill mostlikelybe formal
communication.There couldbe apresentationonthe projectorsimplytorepresentativesfromthe
companiesmeetinguptodiscussthe brief.The companythatwill be producingthe animationwill
mostlikelybe requiredtokeepaprogressrecordand informthe othercompanywiththat.
Time Management– You wouldneedtoplanoutthe stepsitwill take tocomplete the projectand
make sure you workinthe allocatedtime.Anychangestothe planmustbe documented.
Technical Skills –Youwouldneedtohave artistto produce the storyboardandscriptwritersforthe
dialogue.Youwouldneedaneditingteamforthe compositionandproductionof the animation.
There wouldalsoneedtobe a distinctpipe line soeachmemberof the teamknowswhattheyare
doingand howlongitwill take themtodo it.
CareerProgression –As well ashelpfurtheryourowncompany’sskillsitwill alsohelpget
recognitionfromothercompaniesandtheyalsomightconsiderusingyourcompanyforproduction
as well.
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Informal Brief –An informal brief isnotdocumentedandismostlikelyspoken.Itisa brief where the
companyand the clientdiscussthe requirementsforthe producttheywill be makingandultimately
agree withthe project.
http://www.slideshare.net/veggieburgers4lyf/different-types-of-brief-16919081
Example Project–Producinga magazine

4. Different Types Of Creative ProductionBriefs
Communication –Asit isan informal brief isn’trequiredthatyoukeeprecordof eachmeetup,and
isn’trequiredforyoutouse formal emailsandphone calls,althoughsince thiswouldconsistof a
clientanda companythenformal language wouldmostlikelybe usedaswell acommunication.
There wouldbe a meetingbetweenthe clientandsomeonefromthe companybutnoformal
documentsare necessary.
Time Management– I wouldsaythat thisisn’tas importantforthiskindof brief as the others.
TenderBrief – ThisKindof brief iswhere a productioncompanywill bringtogetheraproposal fora
brief advertisedbyaclient,there canbe manypitchestothe clientfroma wide range of companies,
inwhichcase the clientwill gettochoose the one whichtheythinkbestsuits theirneeds.
http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html
CompetitionBrief –A competitionbrief iswhere aclientwill puttheirbrief outsoitcan be accessed
by manydifferentproductioncompaniesthatare participating.Whenthe productioncompanies
have finishedthe brief the clientcanthendecide whichcompanyhasthe bestprojectandhave it
published.
http://www.slideshare.net/veggieburgers4lyf/different-types-of-brief-16919081