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When Web 2.0 Meets Affiliate Marketing Andre Alpar – CJU EU- London  – June, 21st 2007 web 2.0 social media youtube technology digg long tail community rss tagging affiliate marketing ajax networks api labs blogs mash-ups twitter myspace podcast hitflip blogs
Content of Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hitflip is Europe’s Largest Trading P2P Community for Swapping Media Products Look & Feel ,[object Object],[object Object],[object Object],[object Object],[object Object]
Network Effects and the Absence of Variable Costs Make the Business Model Very Attractive ,[object Object],[object Object],[object Object],[object Object],Select media Give away flips + pay 79p Media arrives by mail Offer media for trade Send media upon request Flips are credited Business Model
Hitflip is Convenient, Safe, Value for Money, Fair, Flexible, and Legal for Its Members Convenient:   Simply choose and offer the media products you want and have. Fair:   The different value of the media products are reflected in their flip prices. Sender has no incentive to rip off (ebay, amazon). Legal:  Physical products are traded, which belong to the users. Safe:  The Hitflip guarantee makes transactions 100% safe. Flexible:  Different types of media products can be traded amongst each other. Value for money:  79p per received product. No subscription, no commitment, no late fees. Value Proposition
Web 2.0 Websites are Proliferating and Changing the Web As We Used to Know It ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Characteristics of Web 2.0 Websites
Commercial Break ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Video Content to Brand Yourself and Create Traffic to Monetise Via Affiliate Marketing Affiliate marketing 2.0 with Video Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work with Picture Content to Create Traffic to Monetise Via Affiliate Marketing Affiliate marketing 2.0 with Picture Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Constantly Fresh Content With Low Maintenance from RSS Feeds Affiliate Marketing 2.0 Using RSS Feeds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Social and Market to Your Friends in Social Networks, e.g. myspace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Affiliate Marketing 2.0 in Social Networks
Affiliates Can Use Social Networks to Promote Their Own Sites or Even Market Directly Examples of Affiliate Use of Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most Web 2.0 Services Can Be Great for Affiliate Marketing With a Little Creativity and Effort ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ideas How to Use Web 2.0 Applications for Affiliate Marketing
Completely New Models for Revenue Generation are Evolving in Web 2.0 ,[object Object],[object Object],[object Object],[object Object],Examples of Affiliate Marketing Style Web 2.0 Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Embrace the New Models and Technologies What defines web 2.0 is partly valid for affiliate marketing 2.0 Web 2.0 for Affiliates Key Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Voucher for CJ University-Attendees
Thank You for Your Attention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Affiliate Marketing 2.0

  • 1. When Web 2.0 Meets Affiliate Marketing Andre Alpar – CJU EU- London – June, 21st 2007 web 2.0 social media youtube technology digg long tail community rss tagging affiliate marketing ajax networks api labs blogs mash-ups twitter myspace podcast hitflip blogs
  • 2.
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  • 4.
  • 5. Hitflip is Convenient, Safe, Value for Money, Fair, Flexible, and Legal for Its Members Convenient: Simply choose and offer the media products you want and have. Fair: The different value of the media products are reflected in their flip prices. Sender has no incentive to rip off (ebay, amazon). Legal: Physical products are traded, which belong to the users. Safe: The Hitflip guarantee makes transactions 100% safe. Flexible: Different types of media products can be traded amongst each other. Value for money: 79p per received product. No subscription, no commitment, no late fees. Value Proposition
  • 6.
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  • 8.
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  • 10.
  • 11.
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