When Web 2.0 Meets Affiliate Marketing Andre Alpar – CJU EU- London  – June, 21st 2007 web 2.0 social media youtube techno...
Content of Presentation <ul><li>What is Hitflip? </li></ul><ul><li>What is Web 2.0? </li></ul><ul><li>What could affiliate...
Hitflip is Europe’s Largest Trading P2P Community for Swapping Media Products Look & Feel <ul><li>Nearly 200'000 registere...
Network Effects and the Absence of Variable Costs Make the Business Model Very Attractive <ul><li>Hitflip guarantee </li><...
Hitflip is Convenient, Safe, Value for Money, Fair, Flexible, and Legal for Its Members Convenient:   Simply choose and of...
Web 2.0 Websites are Proliferating and Changing the Web As We Used to Know It <ul><li>According to Tim O'Reilly web 2.0 we...
Commercial Break <ul><li>Do you want to help us? </li></ul><ul><li>Wanted in Cologne: </li></ul><ul><li>PHP5 Programmer </...
Use Video Content to Brand Yourself and Create Traffic to Monetise Via Affiliate Marketing Affiliate marketing 2.0 with Vi...
Work with Picture Content to Create Traffic to Monetise Via Affiliate Marketing Affiliate marketing 2.0 with Picture Conte...
Create Constantly Fresh Content With Low Maintenance from RSS Feeds Affiliate Marketing 2.0 Using RSS Feeds <ul><li>Get co...
Be Social and Market to Your Friends in Social Networks, e.g. myspace <ul><li>Reach audience </li></ul><ul><ul><li>Get pot...
Affiliates Can Use Social Networks to Promote Their Own Sites or Even Market Directly Examples of Affiliate Use of Social ...
Most Web 2.0 Services Can Be Great for Affiliate Marketing With a Little Creativity and Effort <ul><li>Wikis (specific / f...
Completely New Models for Revenue Generation are Evolving in Web 2.0 <ul><li>Aggregation of merchants </li></ul><ul><li>Di...
Embrace the New Models and Technologies What defines web 2.0 is partly valid for affiliate marketing 2.0 Web 2.0 for Affil...
<ul><li>Interested in joining Hitflip? </li></ul><ul><li>Click here! ;-) </li></ul><ul><li>Just sign up and put „CJU“ as v...
Thank You for Your Attention <ul><li>Andre Alpar </li></ul><ul><li>Hitflip Media Trading GmbH </li></ul><ul><li>Gürzenichs...
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Affiliate Marketing 2.0

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A quick presentation about the way affiliate marketing should look like in the web2.0

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  • Affiliate Marketing 2.0

    1. 1. When Web 2.0 Meets Affiliate Marketing Andre Alpar – CJU EU- London – June, 21st 2007 web 2.0 social media youtube technology digg long tail community rss tagging affiliate marketing ajax networks api labs blogs mash-ups twitter myspace podcast hitflip blogs
    2. 2. Content of Presentation <ul><li>What is Hitflip? </li></ul><ul><li>What is Web 2.0? </li></ul><ul><li>What could affiliate marketing 2.0 look like? </li></ul><ul><ul><li>Working with content </li></ul></ul><ul><ul><li>Working with social networks </li></ul></ul><ul><ul><li>New ways of generating revenues </li></ul></ul><ul><li>Key trends </li></ul>
    3. 3. Hitflip is Europe’s Largest Trading P2P Community for Swapping Media Products Look & Feel <ul><li>Nearly 200'000 registered users </li></ul><ul><li>More than 9'000 affiliates </li></ul><ul><li>Since June 2005 </li></ul><ul><li>Online: de, at, uk (since 2007) </li></ul><ul><li>Coming: com, ch, nl </li></ul>
    4. 4. Network Effects and the Absence of Variable Costs Make the Business Model Very Attractive <ul><li>Hitflip guarantee </li></ul><ul><li>Automated flip system </li></ul><ul><li>Fast and fun </li></ul><ul><li>„ Long Tail“ </li></ul>Select media Give away flips + pay 79p Media arrives by mail Offer media for trade Send media upon request Flips are credited Business Model
    5. 5. Hitflip is Convenient, Safe, Value for Money, Fair, Flexible, and Legal for Its Members Convenient: Simply choose and offer the media products you want and have. Fair: The different value of the media products are reflected in their flip prices. Sender has no incentive to rip off (ebay, amazon). Legal: Physical products are traded, which belong to the users. Safe: The Hitflip guarantee makes transactions 100% safe. Flexible: Different types of media products can be traded amongst each other. Value for money: 79p per received product. No subscription, no commitment, no late fees. Value Proposition
    6. 6. Web 2.0 Websites are Proliferating and Changing the Web As We Used to Know It <ul><li>According to Tim O'Reilly web 2.0 websites have these characteristics: </li></ul><ul><li>1. They improve by getting more active users </li></ul><ul><li>2. They integrate data from different sources, including their own users </li></ul><ul><li>3. They open their data to other websites, allowing mashups (API) </li></ul><ul><li>4. They make people get together and let them create an online identity </li></ul><ul><li>5. Make use of modern technologies for creating great user interfaces </li></ul>Characteristics of Web 2.0 Websites
    7. 7. Commercial Break <ul><li>Do you want to help us? </li></ul><ul><li>Wanted in Cologne: </li></ul><ul><li>PHP5 Programmer </li></ul><ul><li>Intern Business Development </li></ul><ul><li>Intern Marketing </li></ul><ul><li>www.hitflip.co.uk/jobs.html </li></ul><ul><li>[email_address] </li></ul>
    8. 8. Use Video Content to Brand Yourself and Create Traffic to Monetise Via Affiliate Marketing Affiliate marketing 2.0 with Video Content <ul><li>Get content </li></ul><ul><ul><li>from merchant </li></ul></ul><ul><ul><li>create own viral videos </li></ul></ul><ul><ul><li>regular specific podcasts </li></ul></ul><ul><li>Adapt content </li></ul><ul><ul><li>Include affiliate links </li></ul></ul><ul><ul><li>add in audio comment </li></ul></ul><ul><ul><li>combine videos (something funny followed by ads) </li></ul></ul><ul><li>Spread content </li></ul><ul><ul><li>Platforms like youtube </li></ul></ul><ul><ul><li>iTunes </li></ul></ul><ul><ul><li>own website </li></ul></ul>
    9. 9. Work with Picture Content to Create Traffic to Monetise Via Affiliate Marketing Affiliate marketing 2.0 with Picture Content <ul><li>Get content </li></ul><ul><ul><li>create own </li></ul></ul><ul><ul><li>buy </li></ul></ul><ul><ul><li>combine existing under new perspective </li></ul></ul><ul><li>Adapt content </li></ul><ul><ul><li>Include affiliate links </li></ul></ul><ul><li>Spread content </li></ul><ul><ul><li>Platforms like flickr </li></ul></ul><ul><ul><li>News websites like digg e.g. via a blog </li></ul></ul><ul><ul><li>own website </li></ul></ul>
    10. 10. Create Constantly Fresh Content With Low Maintenance from RSS Feeds Affiliate Marketing 2.0 Using RSS Feeds <ul><li>Get content </li></ul><ul><ul><li>RSS is good because automatically updated content </li></ul></ul><ul><ul><li>Can be provided by merchant or affiliate network </li></ul></ul><ul><li>Adapt content </li></ul><ul><ul><li>If “only” regular links convert into affiliate links </li></ul></ul><ul><ul><li>Select from broader “streams” under certain criteria to make more relevant </li></ul></ul><ul><ul><li>Combine multiple existing RSS feeds </li></ul></ul><ul><li>Spread content </li></ul><ul><ul><li>Create custom tabs for NetVibes, Pageflakes and iGoogle to reach a larger audience </li></ul></ul><ul><ul><li>Include in profiles in social networks </li></ul></ul>
    11. 11. Be Social and Market to Your Friends in Social Networks, e.g. myspace <ul><li>Reach audience </li></ul><ul><ul><li>Get potential for attention / Collect friends / Build relationships </li></ul></ul><ul><ul><li>Think about multiple profiles for multiple purposes </li></ul></ul><ul><ul><li>Probably: Profiles for specific products (like bands) so other community members can show what they are fans of </li></ul></ul><ul><li>Monetise attention </li></ul><ul><ul><li>Write blog with occasional affiliate links </li></ul></ul><ul><ul><li>Add pictures (see previous) </li></ul></ul><ul><ul><li>Post in guestbooks with occasional affiliate links </li></ul></ul>Affiliate Marketing 2.0 in Social Networks
    12. 12. Affiliates Can Use Social Networks to Promote Their Own Sites or Even Market Directly Examples of Affiliate Use of Social Networks <ul><li>Reach audience </li></ul><ul><ul><li>Promoting your blog or other projects </li></ul></ul><ul><li>Utilise attention </li></ul><ul><ul><li>Learn what your readers like </li></ul></ul><ul><ul><li>Create an avid readership </li></ul></ul><ul><li>Reach audience </li></ul><ul><ul><li>MicroBlogging </li></ul></ul><ul><li>Monetise attention </li></ul><ul><ul><li>Multi-channel marketing possible: text message, RSS feed, e-mail </li></ul></ul><ul><ul><li>Pull instead of push: users wanted to sign up for your news </li></ul></ul>
    13. 13. Most Web 2.0 Services Can Be Great for Affiliate Marketing With a Little Creativity and Effort <ul><li>Wikis (specific / focused) </li></ul><ul><ul><li>build base yourself, e.g free with pbwiki.com </li></ul></ul><ul><ul><li>let the swarm help you </li></ul></ul><ul><li>Social bookmarking </li></ul><ul><ul><li>Include affiliate links at delicious </li></ul></ul><ul><li>Social news </li></ul><ul><ul><li>fascinating stories including affiliate links at digg, reddit etc. </li></ul></ul><ul><li>Build own social network </li></ul><ul><ul><li>Easy with services like ning.com </li></ul></ul><ul><ul><li>Better than PPC because you have the audience for more than one transaction </li></ul></ul><ul><li>Virtual worlds / 3D social networks </li></ul><ul><ul><li>Build a specific shop including affiliate links in Second Life </li></ul></ul>Ideas How to Use Web 2.0 Applications for Affiliate Marketing
    14. 14. Completely New Models for Revenue Generation are Evolving in Web 2.0 <ul><li>Aggregation of merchants </li></ul><ul><li>Disaggregating products </li></ul><ul><li>Re-aggregation in “MeShops” (like aStore) </li></ul><ul><li>Application: e.g. shop where all products are blue </li></ul>Examples of Affiliate Marketing Style Web 2.0 Services <ul><li>“ manual” ad for one specific product </li></ul><ul><li>Ads for stuff you would talk about any way </li></ul><ul><li>Affiliate Widgets </li></ul><ul><li>Like Adsense but with products </li></ul><ul><li>Context-sensitive product ads </li></ul><ul><li>“ MiniMalls” including price comparison & search </li></ul><ul><li>User stays with publisher </li></ul>
    15. 15. Embrace the New Models and Technologies What defines web 2.0 is partly valid for affiliate marketing 2.0 Web 2.0 for Affiliates Key Trends <ul><li>Multiple reuse of valuable content </li></ul><ul><li>S ocial media and networks have attention, traffic and thereby revenue opportunities </li></ul><ul><li>P ublisher – but without own website </li></ul><ul><li>Creative approaches pay off </li></ul><ul><li>SEO benefits from SMO </li></ul><ul><li>Earn several times from the same people (in contrast to PPC) </li></ul><ul><li>improve by getting more active users </li></ul><ul><li>integrate data from different sources </li></ul><ul><li>make people get together </li></ul>
    16. 16. <ul><li>Interested in joining Hitflip? </li></ul><ul><li>Click here! ;-) </li></ul><ul><li>Just sign up and put „CJU“ as voucher code during the sign-up process for receiving three flips and 79p credit! </li></ul><ul><li>Voucher code valid until 01.08.2008 </li></ul>Voucher for CJ University-Attendees
    17. 17. Thank You for Your Attention <ul><li>Andre Alpar </li></ul><ul><li>Hitflip Media Trading GmbH </li></ul><ul><li>Gürzenichstr. 7 </li></ul><ul><li>50667 Köln </li></ul><ul><li>Germany </li></ul><ul><li>T: +49.221.272.40.11 </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.hitflip.co.uk </li></ul>

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