REALISE CONNNECT is an Augmented Reality Campaign builder that can be integrated with a CMS of any marketing solutions company. Brands can now launch localised Augmented Reality ad campaigns with ease!
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
Add AR to Multi-Channel Marketing with Realise Connect
1. Connect Augment Publish Analyze
Add augmented reality to your multi-channel marketing portfolio!
2. What is Augmented Reality (AR)?
Augmented Reality is the technology that overlays
digital information like images, video, html, 3d data on
top of printed and physical objects.
At it’s core, AR provides all types of information such as
location, heading, visual, audio and acceleration data,
and opens an avenue for real-time feedback.
How does AR work?
STEP 1:
Readers hold phones
in front of the printed image
Value Proposition of AR
• New content channel for customers
• Consumers interact with both digital and print world
• Convergence of social, local and context
• Inexpensive, interactive and targeted
• Extends life of Direct Mail
• More measurable and trackable.
• Emotional and scalable engagement with
customers.
STEP 2:
An AR app searches for images
& patterns on a server.
STEP 3:
The App validates the image &
ends back the associated content.
3. Devices are
getting smarter.
Content is not.
Augmented Reality content is
future-ready. AR content can be
seamlessly published to wearable
devices!
4. Augmented Reality for
Marketing Solutions companies.
Deliver AR Campaigns with ease!
Switching clients to AR is a completely offline vendor-driven process
today. Today the only way to create and publish AR campaigns is to
create custom apps for the brands and publish them individually on
various AR channels.
This increases costs and time to market.
However, integrating REALISE Connect with your marketing platform
can make this a simpler, manageable and scalable process.
The REALISE Connect software suite gives marketing asset
management systems the ability to transform themselves to
augmented reality publishing platforms.
Using REALISE Connect, marketing services companies can enable
brands to integrate AR into their print campaigns.
Ad Builder
6. Connect Augment Publish
Java Script
API
AR Channel
API
AD
Builder
CMS
iOS Junaio
AR Content Editor
AR Packager
DAM FTP Android Glass
AR Publisher
Analyze
Obj C, Java
APIs
7. Connect
Realise Connect has the ability to integrate with any Content Management System
and marketing management system. Using javascript APIs REALISE Connect fetches
print and digital content which can be packaged for AR channels..
Augment
The REALISE Connect platform comes equipped with an AR content editor that allows
users to design different types of augmented reality interactions. Using the AR content
Editor, users can easily add video, html, audio, social media and 3d interactions which
can be viewed after scanning using mobile phones.
Publish
Once the AR interactions have been designed using the AR editor, the AR publisher
packages the information into formats that are acceptable to AR channels like junaio,
ios apps, android apps & wearables like google glass.
Analyze
REALISE Connect’s analytics APIs make AR campaigns measurable and trackable.
Brand Managers can captures insights about the user interactions designed by them.
Editor's Notes
See infographic (http://www.augmentedrealitytrends.com/augmented-reality/infographic.html)