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WordPress at Blog Con 2010
- 2. AGENDA
- 4. AGENDA • Disclaimers • Measurement
- 5. AGENDA • Disclaimers • Measurement • The Importance of Speaking to Real Human Beings
- 6. AGENDA • Disclaimers • Measurement • The Importance of Speaking to Real Human Beings • Basic WordPress Setup
- 7. AGENDA • Disclaimers • Measurement • The Importance of Speaking to Real Human Beings • Basic WordPress Setup • Must-Have Plugins
- 8. AGENDA • Disclaimers • Measurement • The Importance of Speaking to Real Human Beings • Basic WordPress Setup • Must-Have Plugins • Just Gravy
- 9. DISCLAIMER #1 NUMBERS LIE
- 10. Mark Twain’s Three Types of Lies
- 11. Mark Twain’s Three Types of Lies “There are three kinds of lies: lies, damned lies and statistics.”
- 12. Mark Twain’s Three Types of Lies “There are three kinds of lies: lies, damned lies and statistics.” - Autobiography of Mark Twain
- 13. How is Web Traffic Measured?
- 14. Panel/Survey Data
- 15. CODE
- 18. Nerd
- 19. Nerd
- 20. Nerd SERVERS
- 21. Don’t Trust Your Server
- 22. YOUR SERVER MEASURES FILE DOWNLOADS
- 23. YOUR SERVER MEASURES FILE DOWNLOADS
- 24. YOUR SERVER MEASURES FILE DOWNLOADS
- 25. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received
- 26. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received Doesn’t Account for Bots
- 27. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received Doesn’t Account for Bots Doesn’t Count Cached Pages
- 28. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received Doesn’t Account for Bots Doesn’t Count Cached Pages Noisy Data
- 29. PAGE-TAGGING, CENSUS, OR PIXEL DATA
- 30. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others
- 31. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages
- 32. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot Traffic
- 33. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot Traffic Counts Cached Pages (Phones Home)
- 34. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot Traffic Counts Cached Pages (Phones Home) Page-Only Data Removes Data Noise
- 35. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot Traffic Counts Cached Pages (Phones Home) Page-Only Data Removes Data Noise Browser, Screen Size, Operating System, Referrer
- 36. COOKIES
- 37. COOKIES Help to Eliminate Over/Under Counting
- 38. COOKIES Help to Eliminate Over/Under Counting Place a File on the User’s Computer
- 39. COOKIES Help to Eliminate Over/Under Counting Place a File on the User’s Computer Can Also Contain User Preference Information
- 40. COOKIES Help to Eliminate Over/Under Counting Place a File on the User’s Computer Can Also Contain User Preference Information comScore: “Frequent Cookie Deletion by 3 out of 10 U.S. Internet Users Leads to Overstatements in Audience Sizes by a Factor as High as 2.5”
- 42. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry
- 43. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry Survey Information Determines Age, Sex, Income, Education Level, Children in the Home, Employment Status, etc.
- 44. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry Survey Information Determines Age, Sex, Income, Education Level, Children in the Home, Employment Status, etc. Survey Participants then use a Tool Bar or other Tracking Software
- 45. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry Survey Information Determines Age, Sex, Income, Education Level, Children in the Home, Employment Status, etc. Survey Participants then use a Tool Bar or other Tracking Software Only Works Well for Large Sites
- 46. ALL CURRENT METHODS ARE FLAWED Monthly Uniques (Millions) as of February 20, 2010
- 47. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010
- 48. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010
- 49. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010
- 50. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010
- 51. WHAT SHOULD WE TRUST?
- 52. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard
- 53. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party Verified
- 54. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party Verified It’s Easy to Use
- 55. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party Verified It’s Easy to Use Used by Nearly Everyone
- 56. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party Verified It’s Easy to Use Used by Nearly Everyone Terrible
- 57. RECAP
- 58. RECAP Server Data is Unreliable
- 59. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better
- 60. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better Cookies Don’t Always Work
- 61. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better Cookies Don’t Always Work Panel Data Inaccurate
- 62. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better Cookies Don’t Always Work Panel Data Inaccurate Page-Tagging is Least Bad
- 63. DISCLAIMER #2 SPEAKING TO HUMAN BEINGS
- 65. Search Engine Referring Site Traffic Traffic Direct Traffic
- 66. WordPress Basics SEO Basics of the Standard WordPress Install
- 76. GOOD CODE MATTERS If your theme’s code is a mess, your search engine ranking will fall. No, really,
- 77. Must-Have Plugins Take SEO to the Next Level Make Blogging Easier
- 94. Awesome Plugins Making Blogging Fun
Editor's Notes
- Almost everything I can show you today is about marginal gains in your blog’s performance. Huge leaps come from creating great, original content and promoting it to human beings who have already built large audiences for themselves. No one gets big using SEO or Twitter alone.