WordPress at Blog Con 2010

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Cord Blomquist presents ways to upgrade your WordPress blog for better performance, search engine optimization, and to make your life as a blogger easier. Topics covered also include how to measure your web traffic and a basic WordPress setup guide.

Technology

AGENDA
• Disclaimers

• Measurement

• The Importance of Speaking to Real Human Beings

AGENDA
• Disclaimers

• Measurement

• The Importance of Speaking to Real Human Beings
• Basic WordPress Setup

AGENDA
• Disclaimers

• Measurement

• The Importance of Speaking to Real Human Beings
• Basic WordPress Setup
• Must-Have Plugins

AGENDA
• Disclaimers

• Measurement

• The Importance of Speaking to Real Human Beings
• Basic WordPress Setup
• Must-Have Plugins
• Just Gravy

Mark Twain’s Three Types of Lies
“There are three
kinds of lies: lies,
damned lies and
statistics.”

Mark Twain’s Three Types of Lies
“There are three
kinds of lies: lies,
damned lies and
statistics.”
- Autobiography
of Mark Twain

YOUR SERVER MEASURES
FILE DOWNLOADS
Counts Sent, Not Received

YOUR SERVER MEASURES
FILE DOWNLOADS
Counts Sent, Not Received

Doesn’t Account for Bots

YOUR SERVER MEASURES
FILE DOWNLOADS
Counts Sent, Not Received

Doesn’t Account for Bots

Doesn’t Count Cached Pages

YOUR SERVER MEASURES
FILE DOWNLOADS
Counts Sent, Not Received

Doesn’t Account for Bots

Doesn’t Count Cached Pages

Noisy Data

PAGE-TAGGING, CENSUS,
OR PIXEL DATA
Provided by Google, Quantcast, & Others

PAGE-TAGGING, CENSUS,
OR PIXEL DATA
Provided by Google, Quantcast, & Others

Counts Received Pages

PAGE-TAGGING, CENSUS,
OR PIXEL DATA
Provided by Google, Quantcast, & Others

Counts Received Pages

Only Counts Loaded Pages, Not Bot Trafﬁc

PAGE-TAGGING, CENSUS,
OR PIXEL DATA
Provided by Google, Quantcast, & Others

Counts Received Pages

Only Counts Loaded Pages, Not Bot Trafﬁc

Counts Cached Pages (Phones Home)

COOKIES
Help to Eliminate Over/Under Counting

COOKIES
Help to Eliminate Over/Under Counting

Place a File on the User’s Computer

COOKIES
Help to Eliminate Over/Under Counting

Place a File on the User’s Computer

Can Also Contain User Preference Information

COOKIES
Help to Eliminate Over/Under Counting

Place a File on the User’s Computer

Can Also Contain User Preference Information

comScore: “Frequent Cookie Deletion by 3 out
of 10 U.S. Internet Users Leads to Overstatements
in Audience Sizes by a Factor as High as 2.5”

PANEL/SURVEY DATA
Old School, like Nielsen Ratings in TV Industry

PANEL/SURVEY DATA
Old School, like Nielsen Ratings in TV Industry

Survey Information Determines Age, Sex,
Income, Education Level, Children in the Home,
Employment Status, etc.

ALL CURRENT METHODS
ARE FLAWED

Monthly Uniques (Millions) as of February 20, 2010

ALL CURRENT METHODS
ARE FLAWED
WSJ NYTimes Wired

Compete 10.9 17.1 5.5

Quantcast 4.8 12.6 1.9

Google Ad
6.7 18 2.9
Planner

Monthly Uniques (Millions) as of February 20, 2010

WHAT SHOULD WE
TRUST?
Page-Tagging/Census Data is the Industry Standard

WHAT SHOULD WE
TRUST?
Page-Tagging/Census Data is the Industry Standard

3rd Party Veriﬁed

WHAT SHOULD WE
TRUST?
Page-Tagging/Census Data is the Industry Standard

3rd Party Veriﬁed

It’s Easy to Use

WHAT SHOULD WE
TRUST?
Page-Tagging/Census Data is the Industry Standard

3rd Party Veriﬁed

It’s Easy to Use

Used by Nearly Everyone

WHAT SHOULD WE
TRUST?
Page-Tagging/Census Data is the Industry Standard

3rd Party Veriﬁed

It’s Easy to Use

Used by Nearly Everyone

Terrible

RECAP
Server Data is Unreliable

Page-Tagging/Census Data is Better

RECAP
Server Data is Unreliable

Page-Tagging/Census Data is Better

Cookies Don’t Always Work

RECAP
Server Data is Unreliable

Page-Tagging/Census Data is Better

Cookies Don’t Always Work

Panel Data Inaccurate

RECAP
Server Data is Unreliable

Page-Tagging/Census Data is Better

Cookies Don’t Always Work

Panel Data Inaccurate

Page-Tagging is Least Bad

Search Engine Referring Site
Trafﬁc Trafﬁc

Direct Trafﬁc

WordPress Basics
SEO Basics of the
Standard WordPress Install

GOOD CODE MATTERS
If your theme’s code is a mess,
your search engine ranking will fall.
No, really,

Must-Have Plugins
Take SEO to the Next Level
Make Blogging Easier

This document discusses how data can be used creatively. It provides examples of how large tech companies like Facebook and Google collect vast amounts of data on users' online activities and characteristics to target ads. While some data, like pre-roll video ads, is often ignored, data can reveal insights about customer preferences when analyzed. The document advocates that data should not be an end in itself but can inspire new ideas and stories to enhance user experiences. It also presents some healthcare statistics demonstrating how data trends over time can inform strategies. The overall message is that data is not just information but can be leveraged for creativity when understood in the right context.

Assignment 2 INTERNET(PAST,PRESENT AND FUTURE)

AnupritaSatpute

The document discusses the evolution of the internet and how consumers use technology. It describes the history of the internet and how it has changed over time. It also discusses how consumers search for information online through transactional, navigational, informational and commercial searches. The document also outlines the types of digital devices used by audiences and trends in online shopping. It concludes by discussing potential advantages and disadvantages of increased digital technology and predicting voice assistants and smart cities in the future of the internet.

SearchLove London 2016 | Rob Bucci | Taking the Top Spot: How to Earn More Fe...

Distilled

Featured snippets (also known as answer boxes) are steadily appearing in the first organic SERP spot, providing big opportunities for SEOs able to snag them. Armed with the latest data and analysis, Rob Bucci will take you on a deep dive into the constantly evolving featured snippet and show you how to earn more for your site. And just for the SearchLove audience, this will be the first time that Rob has publicly shared data on featured snippets for mobile searches.

Truth in Measurement - Evolution of Digital Measurement

Ka Mo Lau

This document summarizes the key challenges facing digital measurement as the industry has evolved, including the rise of mobile, programmatic advertising, walled gardens, and the need for consistent standards. It discusses how measurement has shifted from proxies like impressions and cookies to prioritizing people-based marketing and results. The document argues for principles like transparency, holistic multi-channel measurement, identity-driven insights, and aligning metrics with real business outcomes.

B2B SEO in 2017

Rand Fishkin

The document discusses search trends and tactics for B2B SEO success in 2017. It provides data on search volumes and where people search showing that Google continues to dominate but is gaining more share. It also discusses different types of search results like featured snippets and how they impact organic click-through rates. Finally, it outlines six tactics for B2B SEO success, including optimizing for related precursor queries, publishing on platforms that easily rank, using lead magnets to capture content without barriers, recruiting influential contributors for links, and planning for a long-term investment with little short-term ROI.

Internet+Trends+2017+Report.pdf

ssuser1b6625

This document summarizes Mary Meeker's 2017 Internet Trends report. It covers 10 topics: 1) Global internet growth is steady at around 10% annually, though smartphone shipments and installed base growth is slowing. 2) Online advertising revenues continue growing rapidly, driven by mobile, with Google and Facebook capturing the majority of new spending. 3) Advertising is becoming more measurable and targeted across platforms like Facebook, Google, Snap and Pinterest. 4) However, ad blocking is also on the rise as users opt out of unwanted ads, especially on mobile in developing markets.

SERP Features trends

Similarweb

The document is a presentation on trends in search engine results page (SERP) features from 2020-2021. It analyzes data from Similarweb on 12 major SERP features across different industries, keywords, devices and markets (US vs UK). Key findings include the top features being organic/paid listings and images in both markets. In the US, instant answers are prominent while related questions dominate the UK. The analysis also compares feature trends for branded vs non-branded keywords and across industries most impacted by COVID-19 like travel.

On Friday, August 24th, Rand Fishkin was a keynote at the 4th Annual Utah Digital Marketing Collective Conference: Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018 Founder of Moz, founder, and CEO of Sparktoro, keynote speaker, SEO expert Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whiskey, he’ll give you the cheat code to rank #1 on Google. Session Description What’s changed in how people search the web, and how search engines serve results (and what that means for marketing)

What Startup Execs Need to Know About SEO in 2017

Rand Fishkin

This document summarizes key points from a presentation on SEO in 2017 given by Rand Fishkin. The main points are: 1) Google dominates online traffic referrals, increasing its share to over 64% in 2017. Facebook and other major sites lost traffic share. 2) Most search happens on Google, with the average user searching 3-4 times per day on desktop and mobile. Click-through rates are higher for organic than paid search on Google. 3) Ranking in traditional search results may no longer be enough, as over 18 unique types of search engine results pages now appear, reducing organic traffic to some sites. 4) SEO does not work for every organization depending on

Actionable SEO Insights

Kerry Dean

This document discusses various SEO metrics and insights that can be gained from analyzing SEO data. It describes analyzing data across different dimensions like devices, browsers, and screen resolutions to understand mobile trends. It also discusses insights from keyword rankings, multi-channel attribution, and preparing for search engines to begin sending more traffic to mobile apps from organic search results.

6th Annual Local Search Usage Study

Katie Fellenz

All About Wot June 2010

MyWOT

WOT provides community-powered tools that rate websites to boost trust on the web. It uses community ratings to assess websites and provide a traffic light system rating for trustworthiness. Studies have shown that sites rated as more trustworthy by WOT can increase online sales by 11-34% and reduce abandoned shopping carts. The WOT Trust Seal can improve the general trustworthiness of a website by 86% according to surveys.

Pay Per Click Advertising - Click Fraud Proposal

Brainfartsy

Focus on Message; Not Machinery: 7 Tips to Work Smarter with Data

Chris Lundberg

Learn to use data more effectively to engage your supporters. You will learn about: - The challenges (and solutions!) with data integration - Is it even possible to get a 360 degree view of supporters to do advanced segmentation and targeting? - What analytics should we be tracking? - Should we hire a data analyst or scientist? - What kinds of reporting tools should we be using? - How Bots can help with the dirty work - How you can make the insights you gain actionable

Utah DMC Presents: SEO Night - July 2019

Utah Digital Marketing Collective

Data Driven Approach to Scale SEO at BrightonSEO 2023

Nitin Manchanda

The what why and how of web analytics testing

VodqaBLR

This document discusses web analytics testing and the opportunities in testing IoT and big data solutions. It provides an overview of web analytics, why testing is needed, and common web analytics solutions like Google Analytics. It then describes challenges with manual testing and introduces WAAT (Web Analytics Automation Testing) as a solution to automate testing. WAAT supports various plugins and has Java and Ruby implementations. The document concludes by discussing how IoT and big data are generating large amounts of data and new opportunities for testing to validate data collection, analysis, and optimization of business value.

Implementation of AI in marketing

Red Orbit digital marketing

1) The document discusses how the rise of mobile usage and voice assistants is driving changes in digital marketing and advertising. Mobile usage and time spent on mobile devices has increased significantly in recent years. 2) It outlines how artificial intelligence is starting to play a bigger role in areas like search engine optimization, predictive analytics, and content personalization. For AI to be effective, companies need to capture extensive customer data on transactions, behaviors, and attributes. 3) The author recommends that marketers invest in data to better understand customer journeys, challenge conventional approaches as new technologies emerge, and focus on outcomes rather than individual advertising tactics or channels.

2022 SERP Feature Trends & Tips For A Better SEO Strategy

Search Engine Journal

Do you know which SERP features are trending in your industry? Is your business showing up in your industry’s SERP features? Are you optimizing for the factors that will generate the most traffic? The competition for prime real estate on Google's search results pages is fierce. To build your winning SERP strategy, your first step is to understand the current SERP feature trends. Watch our webinar and discover which search features your SEO plan needs to include. You’ll learn: - The most valuable SERP features by industry. - The best optimization practices for various SERP features. - How to use SERP data and insights to enhance your content strategy. We’ll also cover the impact of branded and non-branded search and what they mean for your SEO strategy. SERP features are the not-so-secret weapon you can use to drive organic traffic and build brand awareness. Join Gerald Murphy, Senior Solution Business Manager at Similarweb, for the latest SERP feature trends and best practices you need to know to succeed in today's markets.

Four Ways to Leverage Mobile for Economic Development

Atlas Integrated

"Adblock is a Boycott" Talk at #UXAwards

David Carroll

Big data-analytics-ebook

Shubhashish Biswas

The document provides guidance on big data analytics. It discusses why big data analytics is important for companies to drive performance and results. It defines big data analytics as using analytics on large, diverse datasets to discover insights faster. The document then gives examples of how big data analytics has helped companies by increasing revenue, decreasing costs and time to insight, and improving customer acquisition, retention, and security. It addresses common questions around whether to buy or build a big data analytics solution.

Big data - What is It?

Nicole Aidney

Big data refers to the massive amounts of data being generated from various sources that can be analyzed to reveal patterns and trends. It encompasses the volume, velocity, variety, and veracity of data. Examples include social media posts, photos, videos, sensor data from devices and machines. Big data is growing exponentially and being generated more quickly. While it provides opportunities to improve operations and decision making, it also poses challenges around privacy, security, and managing such large, complex datasets. Real-world examples demonstrate how companies are leveraging big data to boost sales, optimize processes, and enhance customer service.

Maximizing the ROI from Online Marketing

Scott Abel

Presented by Gian Fulgoni at Web Content Chicago, June 17-18, 2008. Marketing dollars are moving rapidly from traditional media to the Internet. IDC estimates that $25 billion was spent on search and display advertising, in 2007, up 27% over 2006. However, the very nature of consumers’ online behavior dictates that marketers think in new ways if they are to maximize the return from their investments in online advertising. This presentation will examine how consumers are using the Internet and identify the ways in which advertisers can best market to them. This will also reveal the key metrics that marketers need to use as they plan and analyze their online marketing efforts so as to maximize their ROI. The database used for this discussion will be comScore’s panel of 2 million people who have given comScore explicit permission to track the complete details of their online activities.

ROUNDTABLE 2016: DIETZ

LEAP Media Solutions, a division of BlueVenn

This document summarizes Audience and Consumer Marketing strategies and tools for different business units. It discusses using segmentation tools like LEAP and RAM panel testing to understand audiences. It provides examples of pitching strategies to advertisers using tools like Acxiom PersonicX for audience segmentation and identifying customer types like "Skyboxes & Suburbans". Polling tools like Civic Science and automotive data from R.L. Polk are also discussed for targeting and analytics. Specific campaign proposals are provided for auto dealerships including email, display, mobile and Facebook advertising.

Microsoft - Power Platform_G.Aspiotis.pdf

Uni Systems S.M.S.A.

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Paige Cruz

Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack. While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack. I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:

Similar to WordPress at Blog Con 2010

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SEO in 2018: Rand Fishkin #UtahDMC 2018

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Pay Per Click Advertising - Click Fraud Proposal

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Utah DMC Presents: SEO Night - July 2019

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6th Annual Local Search Usage Study

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Pay Per Click Advertising - Click Fraud Proposal

Focus on Message; Not Machinery: 7 Tips to Work Smarter with Data

Utah DMC Presents: SEO Night - July 2019

Data Driven Approach to Scale SEO at BrightonSEO 2023

The what why and how of web analytics testing

Implementation of AI in marketing

2022 SERP Feature Trends & Tips For A Better SEO Strategy

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Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

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Zilliz

Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.

UiPath Test Automation using UiPath Test Suite series, part 6

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI. UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities. Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes. What will you get from this session? 1. Insights into integrating generative AI. 2. Understanding how this integration enhances test automation within the UiPath platform 3. Practical demonstrations 4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath Topics covered: What is generative AI Test Automation with generative AI and Open AI. UiPath integration with generative AI Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!

SOFTTECHHUB

As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.

Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

A tale of scale & speed: How the US Navy is enabling software delivery from l...

sonjaschweigert1

Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved: - Reduction in onboarding time from 5 weeks to 1 day - Improved developer experience and productivity through actionable findings and reduction of false positives - Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO) Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production. We will cover: - How to remove silos in DevSecOps - How to build efficient development pipeline roles and component templates - How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence) - How to streamline operations with automated policy checks on container images

RESUME BUILDER APPLICATION Project for students

KAMESHS29

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TrustArc

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Vladimir Iglovikov, Ph.D.

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Neo4j

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Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...

Edge AI and Vision Alliance

For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/ Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit. In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing. van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.

Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack

shyamraj55

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Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers: * What is Vector Search? * Importance and benefits of vector search * Practical use cases across various industries * Step-by-step implementation guide * Live demos with code snippets * Enhancing LLM capabilities with vector search * Best practices and optimization strategies Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications. #MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology

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WordPress at Blog Con 2010

2. AGENDA

3. AGENDA • Disclaimers

4. AGENDA • Disclaimers • Measurement

5. AGENDA • Disclaimers • Measurement • The Importance of Speaking to Real Human Beings

6. AGENDA • Disclaimers • Measurement • The Importance of Speaking to Real Human Beings • Basic WordPress Setup

7. AGENDA • Disclaimers • Measurement • The Importance of Speaking to Real Human Beings • Basic WordPress Setup • Must-Have Plugins

8. AGENDA • Disclaimers • Measurement • The Importance of Speaking to Real Human Beings • Basic WordPress Setup • Must-Have Plugins • Just Gravy

9. DISCLAIMER #1 NUMBERS LIE

10. Mark Twain’s Three Types of Lies

11. Mark Twain’s Three Types of Lies “There are three kinds of lies: lies, damned lies and statistics.”

12. Mark Twain’s Three Types of Lies “There are three kinds of lies: lies, damned lies and statistics.” - Autobiography of Mark Twain

13. How is Web Traffic Measured?

14. Panel/Survey Data

15. CODE

16.

17.

18. Nerd

19. Nerd

20. Nerd SERVERS

21. Don’t Trust Your Server

22. YOUR SERVER MEASURES FILE DOWNLOADS

23. YOUR SERVER MEASURES FILE DOWNLOADS

24. YOUR SERVER MEASURES FILE DOWNLOADS

25. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received

26. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received Doesn’t Account for Bots

27. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received Doesn’t Account for Bots Doesn’t Count Cached Pages

28. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received Doesn’t Account for Bots Doesn’t Count Cached Pages Noisy Data

29. PAGE-TAGGING, CENSUS, OR PIXEL DATA

30. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others

31. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages

32. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot Trafﬁc

33. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot Trafﬁc Counts Cached Pages (Phones Home)

34. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot Trafﬁc Counts Cached Pages (Phones Home) Page-Only Data Removes Data Noise

35. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot Trafﬁc Counts Cached Pages (Phones Home) Page-Only Data Removes Data Noise Browser, Screen Size, Operating System, Referrer

36. COOKIES

37. COOKIES Help to Eliminate Over/Under Counting

38. COOKIES Help to Eliminate Over/Under Counting Place a File on the User’s Computer

39. COOKIES Help to Eliminate Over/Under Counting Place a File on the User’s Computer Can Also Contain User Preference Information

40. COOKIES Help to Eliminate Over/Under Counting Place a File on the User’s Computer Can Also Contain User Preference Information comScore: “Frequent Cookie Deletion by 3 out of 10 U.S. Internet Users Leads to Overstatements in Audience Sizes by a Factor as High as 2.5”

41. PANEL/SURVEY DATA

42. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry

43. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry Survey Information Determines Age, Sex, Income, Education Level, Children in the Home, Employment Status, etc.

44. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry Survey Information Determines Age, Sex, Income, Education Level, Children in the Home, Employment Status, etc. Survey Participants then use a Tool Bar or other Tracking Software

45. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry Survey Information Determines Age, Sex, Income, Education Level, Children in the Home, Employment Status, etc. Survey Participants then use a Tool Bar or other Tracking Software Only Works Well for Large Sites

46. ALL CURRENT METHODS ARE FLAWED Monthly Uniques (Millions) as of February 20, 2010

47. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010

48. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010

49. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010

50. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010

51. WHAT SHOULD WE TRUST?

52. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard

53. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party Veriﬁed

54. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party Veriﬁed It’s Easy to Use

55. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party Veriﬁed It’s Easy to Use Used by Nearly Everyone

56. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party Veriﬁed It’s Easy to Use Used by Nearly Everyone Terrible

57. RECAP

58. RECAP Server Data is Unreliable

59. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better

60. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better Cookies Don’t Always Work

61. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better Cookies Don’t Always Work Panel Data Inaccurate

62. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better Cookies Don’t Always Work Panel Data Inaccurate Page-Tagging is Least Bad

63. DISCLAIMER #2 SPEAKING TO HUMAN BEINGS

64.

65. Search Engine Referring Site Traffic Traffic Direct Traffic

66. WordPress Basics SEO Basics of the Standard WordPress Install

67.

68.

69.

70.

71.

72.

73.

74.

75.

76. GOOD CODE MATTERS If your theme’s code is a mess, your search engine ranking will fall. No, really,

77. Must-Have Plugins Take SEO to the Next Level Make Blogging Easier

78.

79.

80.

81.

82.

83.

84.

85.

86.

87.

88.

89.

90.

91.

92.

93.

94. Awesome Plugins Making Blogging Fun

Editor's Notes

Almost everything I can show you today is about marginal gains in your blog&#x2019;s performance. Huge leaps come from creating great, original content and promoting it to human beings who have already built large audiences for themselves. No one gets big using SEO or Twitter alone.

WordPress at Blog Con 2010

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