Tom Ewing's presentation to the Festival of NewMR 2010

1. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
SURVEYS ARE VIDEOGAMES

2. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
“GAME” IS THE NEW
“SOCIAL”

3. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IS EVERYTHING A “GAME
MECHANIC”?

4. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
WE ARE ALREADY EXPERTS

5. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
OK, HOW ARE RESEARCH
PROJECTS LIKE GAMES?

6. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
BUILDING WORLDS

7. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
SUSTAINING INTEREST

8. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
ENCOURAGING
INTERACTION

9. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
SETTING GOALS

10. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
REWARDING IMAGINATION

11. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
TELLING STORIES

12. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
CHEATING AND
COMPETITIVENESS

13. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
WHAT EVERY GAME HAS IN
COMMON

14. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
CAN vs OUGHT

15. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
LINES AND BOXES

16. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
COMPLETION vs
EXPLORATION

17. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
LEVELLING UP

18. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
VICTORY CONDITIONS

19. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
GAME MECHANICS AREN’T
INTERESTING

20. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
GAMEPLAY IS INTERESTING

21. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
YOU CONTROL THE
MECHANICS, NOT THE PLAY

22. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
THE PSYCHOLOGY OF THE
PROGRESS BAR

23. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
LOVE THE PLAYER, NOT THE
GAME

24. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
YOU’RE SETTING OUT TO
CHANGE BEHAVIOUR

25. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
REAL LIFE HAS LEVELS TOO

26. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
DIFFERENT PLAYERS HAVE
DIFFERENT STYLES

27. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
AUTHENTICITY AND
AVATARS

28. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IF WE GAME IT, THEY WILL
PLAY?

29. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IT’S NOT JUST ABOUT
BUILDING WORLDS

30. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IT’S ABOUT ANALYSING
WORLDS

31. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IT’S ABOUT INTERRUPTING
THE WORLD

32. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IT’S ABOUT TRANSFORMING
THE WORLD

33. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
GAMIFICATION OR
POINTSIFICATION?

34. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
MIND THE EXPECTATION
GAP

35. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
THINK OUTSIDE THE
(SKINNER) BOX

36. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
KEEP AN EYE ON MOBILE

37. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
LEARN THE LESSONS OF
CASUAL GAMING

38. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
RESEARCH AND GAMES IN
PARTNERSHIP

39. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
RESEARCHING A GAMIFIED
WORLD

40. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
“The game designer becomes a model for
the architect, educator, scientist, artist,
scholar, and others who invent and
investigate the world.”
– Frank Lantz and Eric Zimmerman; Rules,
Play and Culture.

41. Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
Q & A
Tom Ewing and
Dan Foreman