Business plan of Diyalo including executive summary, goals, project feasibility, market feasibility, organization structure, financial feasibility, swot analysis and improvements

1. Date : 9th December 2022
Business
Plan of
Diyalo
Pvt. Ltd

2. Group 4A
Pragya
Gautam
Ruchi
Chataut
Roshan
Silwal
Rashna
Maharjan
Khushbu
Thapa
Sudesh
Maharjan
Raj Kumar
Bera

3. 01
04
03
02
Market
Feasibility
Organization
Structure
Agenda
About the
Project
Project
Feasibility
06
05 Financial
Feasibility
SWOT
Analysis
07 Conclusion

4. About the
Project
Product Brief, Company’s
mission and vision, goals
and strategy
01

5. Executive Summary
Diyalo
Brand Name
Chabahil
Kathmandu, Nepal
Location
Partnership
Business Module

6. Products
Variety of local goods
❖ Makai ko Chyakla
❖ Buck wheat
❖ Paspalum Scrobiculatum (kodo Millet)
❖ Jumla’s Bean
❖ Sichuan pepper
❖ Hand made Soya bean.

7. “For every dollar spent in local
business stays in the community or
eventually in the country
#shopLocal

8. Vision and Mission
Vision
❖ Promote local products
❖ Provide Quality products
to the Consumers.
Mission
❖ Products at a reasonable
price.
❖ Contribute on country’s
economy

9. Goals
Short Term Goals
❖ Provide quality products
& services
❖ Brand promotion through
different media partners
❖ Become well known
brand among present
market player.
Long Term Goals
❖ Expand the business all
over Nepal
❖ Export to international
market to promote origins
and local taste of Nepal

10. Strategies
❖ Produce best quality product
❖ Reasonable price
❖ Local Market
❖ Advertisement
Having only goals is not going to make it success, we need
to plan and make strategies to make a path

11. Project
Feasibility
Project Location
Legal Structure
Project Management
02

12. Project Location
❖ Location: Chabahil -17 Kathmandu, Nepal.
❖ Recently booked a land with 20 feet road
❖ Installed temporary building to set up new Plant.
❖ Huge market potential with less competitors
❖ New expanded market
❖ Low distribution cost.

13. Legal Structure
❖ Partnership company among the partners
❖ All the partners shall be equally liable towards debts and
liabilities of this business
❖ Will be registered in PAN/VAT
❖ Will be authorised by concerned authorities (i.e. DFTQC)
❖ Prospects of extending with mutual understanding and
market needs

14. Project Management
❖ Will use Accounting software (i.e. Tally, Swastik)
❖ Plants installation for high quality production
❖ Different teams for HR, Finance, Production, Sales and
Marketing

15. Market
Feasibility
Potential Customers
Market Analysis
Market Strategy
03

16. Potential Customers
Grocery Shop
Home Stay
Supermarket
Restaurant/Hotel

17. Market Analysis
❖ Market Segmentation
❖ Competitors
❖ Market Trends

18. Target Market
❖ Patient of Sugar and Blood
Pressure
❖ Anyone who enjoy local and
organic product.
❖ Food Vloggers or tourist trying
to find authentic foods

19. Competitors
Major competitor: Hulas food,
Gyan Khadhyanna and other local
or international manufacturers

20. Market Trends
❖ Local Taste
❖ Healthy eating habits
❖ Supporting local business

21. Market Strategy
Having only goals is not going to make it success, we need
to plan and make strategies to make a path
❖ Brand Building through mass
Advertisement
❖ Reasonable prices for rural market.
❖ Good quality product to build brand
loyalty
❖ Target for BEP in 2 years

22. Organizational
Structure
Organization Chart
Management Team
04

23. Organizational Chart
Sales
Human
resource Marketing Production
10 01 03 09
Chairman
Managing
Directors
Board of
Directors Operations
01 01 05 03
Warehouse
02

24. Management Team
● Chairman
● Managing Director
➔ Lead the board and focus the strategic matter
➔ Direct and control the company’s operations
➔ Give strategic guidance
➔ Direction to board members
● Board of Directors (five nos.)
➔Formulation of mission, objection and policies
➔Financial Sanctions
➔Link between the company and External Environment

25. Employees
Operation Teams – (3)
▪ Purchase: To manage availability of raw materials
▪ Quality: To check quality of raw materials &
finished goods and maintain shelf life of finished
goods.
▪ SCM: manage supply chain system to deliver finish
goods to require destination / market

26. HR ( Human Resource Manager)- (1)
❖ Recruitment
❖ Training & Development
❖ Compensation and employee benefits
❖ Compliance and workplace safety
❖ Planning, coordinating and supervising

27. Marketing Teams – (3)
❖ Marketing Head- Handling overall Marketing
❖ Brand Manager- Responsible for NPD ( New product
development), Competitor analysis, Branding, GTM(Go to
Market Strategy and Social Media Handling

28. Production Teams – (9)
❖ Production Head- To ensure Production on Time as per
requirement
❖ Production Dept.- To produce product as per company
demand within timeline, ensure proper uses of raw materials to
produce finished goods.

29. Warehouse – (2)
❖ Warehouse In charge: Full responsibility of warehouse
operation.
❖ Warehouse Representative: Manage raw materials & finished
goods , ensure to stuck Raw materials & finish goods properly,
manage stocks inventory, supply to market / customers on
time.

30. Sales Teams – (10)
❖ Sales Head- To ensure Sales as per requirement
❖ Area Sales Manager: responsible for overall sales
performance.
❖ Sales Supervisor: direct and supervise employees engaged in
sales.

31. Modern Matrix
Chairman
Managing Director
Board of Directors
Operation
Supervisor
Human Resource Marketing Head Production Head Warehouse Manager Sales Head
Line 1
operators
Line 2
operators
Branding Manager Production Dept,
Warehouse
operations
analyst
Area Sales Manager
Sales Supervisor
Sales
Representatives

32. Financial
Feasibility
Financial plan
(Start up Cost
Projected Sales and BEP analysis
Projected Income Statement)
Operation Plan(HR Plan)
05

33. Financial Plan
—
Capital Requirement
—
Initial Investment
NRs 27,000,000
—
Sources of Capital
63.25% by owners
16.75% loan from bank at 11% p.a.

34. Start Up Cost
Balance sheet
As of December 31st 2023
Assets
Land
Building
Machinery
Cash
Inventory
Total Assets
Equity and Liabilities
Owner’s capital
Bank loan
Total Equity and Liabilities
Rs. 15000000
Rs. 5000000
Rs. 5000000
Rs. 1000000
Rs. 1000000
Rs. 27000000
Rs. 22500000
Rs. 4500000
Rs. 27000000

35. Project Sales and BEP Analysis
Product Expected
sales (kg)
Selling
price per
kg
Variable
cost per kg
Composite
margin per
kg
Buck wheat 10000 180 150 30
Corn flour 20000 120 90 30
Kodo millet 10000 150 90 60
Pepper 8000 1200 1000 200
Jumla beans 6000 280 150 130
Total 54000

36. Contd….
Break-Even point (units) = Fixed Costs ÷ (Sales price per unit –
Variable costs per unit)
Composite CMPU = Rs.90/kg (450/5)
Fixed cost = Rs.2500000
Overall BEP in Kg= 2500000/90 = 27777.78 Kgs
BEP in Kg of Buckwheat = 27777.78 x 0.19 = 5277.78Kgs
BEP in Kgs of Corn flour = 27777.78 x 0.37 = 10277.50Kgs
BEP in Kgs of Kodo millet = 27777.78 x 0. 19 = 5277.78Kgs
BEP in Kgs of Pepper = 27777.78 x 0.15 = 4166.67Kgs
BEP in kgs of Jumla’s beans = 27777.78 x 0.12 =33333.34Kgs

37. Projected Income Statement for the Birth Stage
Particulars 2023 (54000 kg) 2024 (55000 kg) 2025 (60500 kg)
Sales revenue 16980000 21230000 23353000
Less: variable cost
Material @ Rs. 265
Machine hour @ Rs. 21
Packaging @ Rs. 10
10250000
700000
300000
14575000
1155000
550000
16032500
1270500
605000
Total variable costs @
Rs.296
11250000 16280000 17908000
Contribution margin 5730000 4950000 5445000
Less: fixed costs
Wages and salaries
Expenses
Advertising
Depreciation
2000000
250000
225000
25000
2000000
250000
225000
25000
2000000
250000
225000
25000
Total fixed costs 2500000 2500000 2500000
Gross Profit 3230000 2450000 2945000

38. Operation Plan (HR Plan)
S.No. Designation Number Monthly(Rs.) Total(Rs.)
1 Chairman 1 120000 120000
2. Managing Director 1 95000 85000
3. Board of Directors 5 80,000 400000
4. Operations 3 70,000 210000
5. Sales 10 45,000 450000
6. Human Resource 01 40,000 40000
7. Marketing 03 30,000 90000
8. Production 09 25000 225000
9. Warehouse 02 25000 50000
Total 35 530000 1670000

39. SWOT Analysis
Strength, Weakness,
Opportunity and Threat
06

40. SWOT Analysis
❑ Reasonable Price
❑ Quality Product
❑ Wide Range of Products
❑ Local taste.
Strength
❑ Turn down of economy
❑ start up cost
❑ No Brand reputation
❑ Big market players.
Weakness

41. Opportunity
❑ Rural Market
❑ High demand on
Local products
❑ Good start up
❑ Behavior towards
daily activities.
Threats
❑ Shortage of raw
materials
❑ Less Self life
❑ existence of big
players
❑ Local production

42. Conclusion
Good Plan make great business

43. Conclusion
Here’s what we can conclude our business plan
1. Company produce Fine product to satisfy consumer needs.
2. Company create brand value of product to make goodwill assets.
3. Company will go online and increase market coverage.
4. Company will add more products to cater local market.
5. Company will pitch to investors for further business expansion.
6. Company will create profit of 20 Lakhs from starting year and increase
22% yearly, so that we can sustain longer as a market Player.
Hope you have a good understanding about our business

44. Do you have any questions?
Thank
You