1. Carl E Dickens
11/19/2015
166 ½ East Rocks Road Norwalk, CT 06851
203 247 6817
cedtexan@hotmail.com
A C C O M P L I S H M E H T S
A senior manager in the Media, Research & Marketing industry with various
management roles described below. I have been very successfulin all of my roles. I
have improved ratings, revenue, and the bottom line at every company. Managed
struggling CBS Media Properties to number one in their markets and made them
profitable. Improved the bottom line for Arbitron as West Coast Manager. I also
improved the bottom line for CMR in the mid-west and south-west by managing two
offices when I joined the company in 1995 and continued to do so at Kantar Media.
During my 20 years with Kantar, through ownership and leadership changes, the
media business grew every year to a plus 96% market share. In my position I was
responsible for over 50% of the revenue for the Media Intelligence sector.
E D U C A T I O N
Education:
BSC in Journalism Ohio University, Athens, Ohio
Graduate CBS School of Management
Graduate Kantar Maestro Management Program
E X P E R I E N C E
Employment History:
Kantar Media New York January 2002 – November 2015
SVP of Media Sales
2. Carl E Dickens
Page 2
Management responsibility for the media sales team as well as
the agency advertiser sales teams. Responsibility for Media
team since beginning of job.
Responsible for $50+ million in revenue, which represents over
half of all revenue for the company.
Competitive Media Reporting August 1995 – January
2002
Vice President of Sales Western Division TNSMI/CMR
Responsible for all accounts of the Dallas, Chicago, Los Angeles
offices
Also responsible for the sales personnel and Client Service
Representatives in Chicago, Dallas and Los Angeles.
Arbitron TV Station Sales VP West Mid-
91-Aug 95
CBS Inc.
San Francisco, Chicago, Philadelphia 1981-
Mid 1991
- AOR/KRQR, San Francisco Vice President/GM
1986-Mid 1991
- WBBM, Chicago Director News & Programming 1984-1986
- WCAU, Philadelphia News Director 1981-
1984
In the above management positions, I was responsible for both
personnel and budgets. I have set budgets, followed them, met them
3. Carl E Dickens
Page 3
and have been totally accountable for the bottom line. Track record of
continually growing business year over year with no misses.
Organizations:
Sigma Delta Chi
Radio TV News Directors Association
American Legion
Golf Society of America, USGA, and PGA Partners Club
Community Involvement:
Texas 1995 –
2002
Member of the Planning & Zoning Commission City of Highland
Village, Texas
Member of the Ways & Means Committee City of Highland
Village, Texas
Member of the Community TV Committee City of Highland
Village, Texas
Member of the Covenants Committee Highland Shores Home
Owners Association
Activities:
Golf, Horse Back Riding, Auto Races, Reading, Media Sales
Marketing Research
S K I L L S
4. Carl E Dickens
Page 4
Leading and directing a team in a very competitive business to
grow revenue and market share year over for the past 20 years.
Very skilled negotiator and learned in business law and
contractual agreements.
Exceptional presenter, able to think on my feet and adequately answer
questions
Strong educator and mentor to sales team with tremendous
longevity of team members.
Remarkable eye for new talent in the field
Knowledgeable in Media, Marketing, Research business for
both traditional and digital as well as the programmatic
marketplace.
Very skilled with the Microsoft Business Suite and Office 365,
Outlook, Word, Excel, PowerPoint, One Drive.