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The multinational employer brand by Dominique Mallion


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The multinational employer brand - a presentation by Dominique Mallion, recruitment marketing manager Middle East & Africa, Philips

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The multinational employer brand by Dominique Mallion

  1. 1. 1 The multinational employer brand Dominique Mallion Recruitment Marketing Manager Middle East & Africa December 2015
  2. 2. 2 Factors impacting employer brand strategy motivation why what we do matters passionate vs perfect values that influence our behavior and determine our priorities - how do they align with organization’s mission brand reputation building excitement, trust and loyalty in markets with low awareness or negative perception legislation ensuring compliance, stability and equity infrastructure even the perfect business model can’t overcome limited resources team integration local hires, international assignees and global HQ Local labour market growth market potential and scarcity of talent
  3. 3. 3 Employer brand strategy for influence • Extensive research to understand employer brand perception • Development and activation of targeted, local EVP • Success measures and unexpected outcomes
  4. 4. 4 Employer brand strategy for engagement and advocacy • Identify opportunities to partner with the business • Build your case • Choose your ambassadors wisely • Share outcomes
  5. 5. 5