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Business to Business Digital Strategy: Loewy Case Studies

Loewy is an award-winning full-service interactive agency, dedicated to orchestrating great creative and great business strategies in triumphant harmony. In this presentation we explore the BtoB market and a variety of solutions for; enticing investors, product launches, generating leads, simplifying communications, attracting talent and corporate intranets.

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Business to Business Digital Strategy: Loewy Case Studies

  1. 1. Defining Your Digital Strategy Business to Business Case Studies ©2013 Loewy Design Inc. All rights reserved Loewy Design Inc. 125 Baylis Road, Suite 190, Melville NY 11747 • (631) 249-2429 • Fax (631) 249-2436 •
  2. 2. STRATEGY DESIGN TECHNOLOGY MARKETING Who We Are Savvy, Strategic, B2B Specialists Loewy is a full-service interactive agency that’s been fusing strategic consulting, brand building, online marketing and design-centric technology since 1998. People come to us to create new online identities, mastermind the evolution of existing ones, bring products to life, build apps and mobile experiences, shape perceptions, craft tactics, spark connections, and energize engagement… powered by a strategic platform based on competitive analysis, research, and a true understanding of the brand, audience, and business objectives. • Strategic • Full Service • Creative • Problem Solvers • Award Winning
  3. 3. STRATEGY DESIGN TECHNOLOGY MARKETING What We Do Advance Brands Online STRATEGY DESIGN & UX TECHNOLOGY MARKETING Identifying your brand’s vision Enhancing how your Leveraging technology to Connecting with your and developing a roadmap to customers perceive you forge emotional connections audience through strategy led deliver on its overall through digital experiences between your audience and tactics at the right touchpoints business objectives. and multiple platforms. your brand. across all mediums. Brand assessment Brand strategy and positioning Lead generation solutions Social media campaigns Competitive analysis Design systems CRM integration Mobile marketing Content strategy Content development Content management systems Search engine optimization Search engine marketing strategy Information architecture Intranets and extranets Social program management Persona and user research User interface design PHP development Email campaigns and strategy Technology audit and analysis Application design Custom applications Advertising and management Social media analysis Front-end development Mobile development Integrated marketing
  4. 4. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Invigorating a brand ICR’s website and brand needed an overhaul. The site failed to capture the brand’s sophistication nor did it convey the wealth of experience held by senior executives. ICR’s unique value proposition of sectorexperienced professionals needed to be communicated through the new website. Loewy’s first step was to perform an analysis of ICR’s executives and users. From this data we made recommendations about reinventing the company’s brand—its website, taglines, logos, and overall “persona.” ICR’s new site features a bold, authoritative design that captures the essence of the company as a savvy, yet approachable, team of experts.
  6. 6. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Enticing Investors Brixmor was on the brink of their IPO with an opportunity to gain a first-place lead as the largest shopping center REIT in the nation. To have a successful IPO they needed an online presence that projected Brixmor as an industry leader to its potential investors. Loewy worked closely with Brixmor’s financial communications firm, ICR, and created a responsive website that is formatted for all devices. Brixmor can now manage their website through SiteCore CMS which is integrated with dynamic content for property leasing and investor relations.
  8. 8. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Product & Service Launches Markets4 approached Loewy to invent and launch a new website for their new venture. The goal of the website was to attract and sign up insurance brokers, underwriters and agents. Loewy assisted with business development and created an exciting new brand for Markets4. The website’s architecture was designed to quickly convert visitors into customers while playfully illustrating the pitfalls of “risk”.
  10. 10. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Generating Leads Dovetail Insurance leverages its unique, cloud-based solution for insurance product delivery services to help carriers, MGAs and brokers bring new products and programs to market quickly. They needed a site that would help brand them as a progressive insurance technology company and provide an easy way to generate leads. Loewy created an engaging site design that positioned Dovetail as innovative solution providers. The new site design, built on WordPress, has greatly improved Dovetail’s online lead generation and sales.
  12. 12. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Simplifying Communications Alliance Advisors came to Loewy for assistance in restructuring their house of brands and to modernize their online presence. They also needed a way to communicate their thought leadership and expertise to their audience. Loewy began the project with a full analysis of AA’s products, business objectives and the needs of their audience. Utilizing this data we created a new strategy for AA’s brands, created a WordPress driven website which included a blog and a resource section for whitepapers and thought leadership pieces.
  14. 14. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Attracting Talent Verizon Wireless was in need of creating an online destination for their recruiting efforts. They were faced with high turnover and a need to entice and retain their workforce. Loewy created a user friendly and inviting website for Verizon’s HR department. The focus of the website was to develop and distribute employee success stories through videos and to position Verizon as a community driven company and a great place to work.
  16. 16. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Intranets Checkpoint Systems required a new intranet to serve as a central communictions hub for their global offices. Users needed the ability to share documents, ideas and collaborate. Loewy created Checkpoint’s intranet, CheckWorld, as an extension to its new corporate website (also designed by Loewy). The intranet is running on SiteCore CMS and provides employees with a digital asset repository and a means for inter-department communications, collaboration and sharing.
  18. 18. STRATEGY DESIGN TECHNOLOGY MARKETING Contact Us Ours is not a bag of tricks Each business has unique and diverse needs. We create bespoke solutions that address branding, customer engagement, content strategy, usability, crm integration, mobile accessibility and many other business objectives. Call us to find out how we can launch or revamp your brand online. David Loewy President 631.249.2429 x111 Donald May Vice President/Creative Director 631.249.2429 x113 Locations Melville, NY (headquarters) 125 Baylis Road Suite 190 Melville, NY 11747 Tel: 631.249.2429 New York, NY 244 Fifth Avenue, Suite D263 New York, NY 10001 Tel: 212.252.2106