Are you planning a careers site update? Get a blueprint that can help you lead this important initiative at your company! In this Rally Webinar, you'll hear Hanady Khourshid, Recruitment Marketing Manager at CDW, share how her team went from the planning stages to the successful launch of their careers site upgrade using Talemetry. You’ll learn the key steps they took to plan and prepare to redesign their careers site and candidate experience, along with the important factors that influenced critical technology and resourcing decisions. You’ll take away pro tips for what to plan for, who to collaborate with, how to manage internal expectations and, most of all, how to keep the candidate at the center of every decision.

1. Careers Site Redesign:
Blueprint for Success
IN PARTNERSHIP WITH

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What You’ll Learn Today
• How to get buy-in for design and process changes
• Important considerations during testing and implementation
• Valuable tips for vendor and partner selection
• Lessons learned that will help you avoid surprises
• Live Q&A with our speakers!

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Lori Sylvia
Founder and CEO
Rally
@lorimsylvia
Hanady Khourshid
Recruitment Marketing Manager
CDW
@CDWCareers
Jason Berkowitz
Sr. Director, Solutions Consulting
Talemetry
@jaybz

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Building the
Business Case

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Making the
Case
Strategy 1st:
• Pick your website strategy – inclusive or exclusive
• Pick your business case strategy – reduce cost or
improve performance per dollar
• Pick your metric
• Visit to apply
• Apply start to apply complete
Business Case 2nd:
• Establish your current cost per applicant
• Calculate your future cost per applicant at best
practice rates
• Calculate your ROI
• Bonus: Budget for ongoing A/B testing

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Pro Tips for Making the Case
• Have stakeholders go through applications process live
(especially mobile)
• Show side by side current state vs. consumer side of business
• Phrase current state in terms of waste
• Audit incomplete applications against paid agency fees

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Missing the Mark
47.6%of organizations are making their career site development a top priority*, but who cares
if candidates don’t see it?
So look at the journey, in addition to the content as you build your plan. *The Talent Board

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Getting Buy In and
Planning for Success

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Enhance Candidate Experience
• Poor UI/UX and not
mobile-friendly
• 12+ pages to
complete a job
application
• Not reflective of the
CDW brand

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Need to Meet Business Objectives
• Platform inefficiency and missed hiring goals
• Impact candidate experience
• Budget for a new CRM platform was outlined
• Exceptional CMS capabilities were required

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Capture Internal Voice to Secure Buy-In
• Intake and requirements from Talent Acquisition stakeholders
• Current inventory
• Desired experience
• Main points & considerations
• Scope
• Researched best practices, notable careers and consumer sites
• User experience
• Use of imagery
• Content overview
• Mobile view

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Research Phase

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Create the Experience

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Keeping the Candidate at the Center
• Proposal of site map and preview of experience
• Collaboration across groups and key stakeholders
• Leadership
• Talent Acquisition
• Operations
• eCommerce
• Marketing
• Expectation on timing and input
• Seamless integration
• Communications plan

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Vendor and Technology
Selection

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Selection to Meet Our Goals
• External career site and referral site
• Mobile-first application
• Robust Candidate Relationship Management
• CMS ownership and capabilities
• Talent Network - CDW Community
• Email capabilities
• Advanced analytics & reporting

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Testing and
Implementation

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Creating the Optimal Design
• Sequence of timing and integration with systems
was key
• Design, development, review, testing (and more
testing), development and implementation
• Phased approach

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Measuring Results

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Tracking Success
• 39% increase in total visitors
• 69% increase in applications across
all roles (2016 v. 2018)
• 516K career site sessions (2018)
• 83% application completion rate
• 74% satisfied with overall career site
Devices
• 130% increase in mobile device
sessions (2016 v. 2018)
• In 2019, desktop & mobile are almost
equally used devices

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Lessons Learned
• Put yourself in your candidate’s shoes
• Be mindful of the mobile experience
• Don’t stay stagnant - Test, measure and innovate
• Take a phased approach

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Thank You!