2. CoreSite Realty Corporation delivers high-performance data center solutions across
eight key North American markets. More than 800 of the world’s leading enterprises,
network operators, cloud providers, and supporting service providers choose CoreSite to
connect, protect and optimize their performance-sensitive data, applications and
computing workloads.
Background
3. My Role
+ The purpose of my marketing internship at CoreSite was to expand
awareness in regional markets through managing technology
councils and supporting marketing efforts in the following areas:
• Events and Tradeshow Management
• Database Marketing
• Communications Management
4. Technology Councils create strong peer-
to-peer networks and regional initiatives
to raise the visibility and viability of the
technology industry.
Technology councils offer:
• Event sponsorship
• Advertising opportunities
• Networking hub
• Industry-specific
clusters/communities
• Database access and trade
subscriptions
What are Tech Councils?
5. Technology Council Management
+ Managed pre-existing accounts
- Maximized membership through overview and best practice calls with tech council representatives
- Managed allocated budget
- Recommended events for sales team to attend and register them by interest
- Recommended events to sponsor and proceeded with the appropriate sponsorship actions: registration, ship materials
(collateral, signage, tchotchkes, etc.), and delegate on-site duties if necessary
- Updated sales team on current events and included all data and landscape overviews provided by tech councils
- Recommended advertising action
+ Proposed 2015 Technology Council Memberships
- Conducted primary and secondary research on potential new memberships and marketing action for 2015 with
existing memberships
- Presented budget proposal
- Presented proposed advertising plan for 2015
+ See Attached proposals
- [insert pptx]
- Insert pptx.]
6. Events and Trade Show Management
+ Hired caterers and event rental companies
+ Hired companies to print collateral, produce signage and tchotchkes
+ Shipped all necessary materials
+ Conducted preliminary calls with on-site sales team to present
agenda and delegate on-site tasks
+ Conducted follow-up calls to receive feedback on the value of the
event
7. • Input leads and other relevant information
into marketing platforms. Data bases
included:
• Marketo
• SalesForce
• EventBrite
• Hoover’s
• RoboHead
• Updated website and optimized SEOs
through rudimentary coding
• Produced automated marketing
campaigns through Marketo and
EventBrite
• Optimized accuracy of data
Database Marketing
Samples of campaign content:
8. • Edited collateral copy
• Wrote press release
• [Insert link]
• Created messaging and visuals for
Signage Live PowerPoint viewed at all
campuses and headquarters
Communication Management
9. Why It Matters
+ Main takeaways from CoreSite:
- Budget management
- Client relation skills
- Following timelines and meeting deadlines
- Ability to improvise when things go awry
- Being able to work as a team or autonomously
My time at CoreSite proved to be an educational and invaluable experience.
