What exactly is tourism marketing?

1. Presented by :
Hrishikesh Bharali
Habiba Ullah
Shikha Konwar
Tapan Bora
Raktim DuttA
3-Jan-14
(BAM13001)
(BAM13018)
(BAM13020)
( BAM13040)
( BAM13051)
MBA – 1st Sem, Deptt. of Business Administration
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2. WHAT IS TOURISM?
Tourism arises from the movement of people to, and their stay in, various
destinations.
There are two elements in all tourism; the journey to the destination and
the stay including activities at the destination.
The journey and the stay take place outside the normal place of residence
and work, so that tourism gives rise to activities which are distinct from
those of the resident and working populations of the places through which
tourists travel and in which they stay.
The movement to destinations is of temporary, short-term character, with
intention to return within a few days, weeks or months.
Destinations are visited for purposes other than taking up permanent
residence or employment remunerated from within the places visited.
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3. TOURISM MARKETING
 Marketing means achieving the firm´s goals by
identifying the needs and desires of consumers, and
then satisfying them better than competitors thus making
desired profit.
 Tourism marketing as a management discipline offers
the tourism manager that essential outward focus and
receptivity
to
consumer
needs
that
facilities
organizational success in the competitive environment of
global tourism today.
 All tourism includes some travel but not all travel is
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tourism.

4. Plan your paid search budget based on
consumer trends.
Build relationships.
Support reviews.
Encourage shared content.
Start a travel blog.
Take advantage of affiliate marketing.
Continue the conversation after the sale.
Make sure your online and offline travel
marketing initiatives complement each other.
Usability, usability, usability.
Optimize for long-tail searches.
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6. CHARACTERISTICS OF
TOURISM
Perishability
Variability
Inseparability
Intangibility
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7. PRINCIPLES OF TOURISM MARKETIN
I.
Setting Your Marketing Budgets
II. Identifying Your Target Markets
III. Marketing mix (The Four P’s of Marketing)

Product or Service



Price
Place
Promotion
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8. MARKET SEGMENTATION-TOURISM
INDUSTRY
A real tourism marketing strategy needs to start with the
tourist visitor, not the destination or product.
CLASSIC SEGMENTATION TECHNIQUES
Geographical
Demographic
Psychographic
Behaviouristic
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9. MakeMyTrip.com, India’s leading online travel company was founded in the
year 2000 by Mr. Deep Kalra offering airline tickets, hotel reservations, car
rentals, travel packages and holidays in India.
It caters to the Indian Market in the USA, UK and Australia. It has offices in
Gurgaon, New York and Sydney.
MakeMyTrip is 24X7 online portal for travel needs.
In Dec. 2007, MakeMyTrip won the “Best Online Travel Agency in India”
award from Galileo Express Travel World.
Initial focus on NRI customers in US and worldwide with market pot of 1.5
billion USD.
Customer base of one million customers and turnover of 280 million in
financial year 2007-08 & US $ 500 million (expected) for in the financial year
ending march 2010.
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10. MakeMyTrip’s Products
 International and Domestic Air Tickets, Holiday
Packages and Hotels
 Domestic Bus and Rail Tickets
 Private Car and Taxi Rentals
 MICE (Meetings, Incentives, Conferences &
Exhibitions)
 B2B and Affiliate Services
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11. Market Share
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12. Market Growth
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13. Market Growth
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14. Consumer Behaviour
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15. Consumer Behaviour
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16. TOURISM MARKETING CAREER
PROSPECTS
Tourism Department
Airlines
Tour Operators
Travel Agencies
Hotels
Transport
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