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EMPLOYEE
ENGAGEMENT
Rakshita Dwivedi
@SOCIAL MEDIA
WHAT IS EMPLOYEE ENGAGEMENT?
Source: Google
WHAT DRIVES ENGAGEMENT?
TYPES OF ENGAGEMENT LEVEL?
HOW WE HAVE BEEN ENGAGING?
Emails
Phones
Instant Messenger
Tea Breaks
Intranet
Portals
WHAT ARE WE MISSING?
Source: Tumblr
SO, WHO IS NEW IN THE TOWN?
WHY SOCIAL MEDIA?
Employee expectations have changed.
Access to technology has increased and
we are hooked.
Employees seek collaborations and
partnership.
Speed, Info and Clarity are of prime
importance now.
WHAT IT DOES?
Enables communication
Enhances collaboration
Increases productivity
Increases participation
HOW TO GO ABOUT IT?
It give your employees a voice
Look at the human being before human resource
Be authentic and avoid mixed messages, employees are watching
Messages become content
Employees can search company information easily
They believe more when it comes from peers
Enhances collaboration between teams
Its is ultimately how and what you do.
HOW WILL I CHAGE?
It not ‘TO’ the employee but ‘FOR’ and ‘WITH’ them
Trust is important
Be Cautious but don’t micromanage
Create flexibility
Be a social media friendly company
SOCIAL MEDIA TOOLS
Social Networks
(FB/Twitter/Linkedin)
Slideshare
Blogs
Youtube/Instagram
Online forums
Hangouts
IMPLEMENTATION PROCESS
 Internal communication
 Set objectives
 Define process
 Ensure alignment with objectives
 Evaluate technologies
 Budgeting
 Develop plan
 Identify ambassadors
 Social media policy
 Launch
 Train and Measure
SOME REAL ENGAGEMENT
 Assign Value game on Social Media
 Publish their personal success stories
 Let them give a Theme of the Day and call that
that person’s theme.
 Random pictures clicked when people are not
watching and make stories and publish.
 Let them pick their interest and you advertise
KEEP ENGAGING !!

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