The presentation clearly throws the light on 6 macroeconomic factors affecting the operations of Dell Incorporation. Slide 3: Political Slide 4: Economic Slide 5: Socio-Cultural Slide 6: Technological Slide 7: Environmental Slide 8: Legal

1. PESTEL Analysis
Presented by –
• Hanishi Shah 84
• EshitaThakkar 103
• MayurTripathi 107
• SagarVyas 111
Submitted to -
Prof. Col.Venkat Raman
Faculty of subject: International Business
Aditya Institute of Management Studies and Research

2. PESTEL
Political
Economical
Socio-Cultural Technological
Environmental
Legal

3. Political
• Dell operates in multiple nations.
• Political stability and trade measures, etc. becomes the study of
interest
• Trade war between US and China has become intense after the
pandemic
• Dell could suffer the disruption in its distribution network
• Countries with poor relationship can directly influence the sales in
both locations
• Many middle East countries are inclined towards dictatorship
• The level of corruption to be kept in mind
• Intellectual property protection is an factor
• Other important factors include: risk of military invasion, bureaucracy
and interference, legal frameworks, favored trading partners, tariffs
and regulations

4. Economical
• Fluctuation in foreign currency
• Increasing cost of raw material
• Economic stability is also one of important economical factors
• Increased taxation could drastically spike cost of products for
consumers in different countries
• Cost of shipping could drastically increase that could increase
the prices of Dell products. Price sensitive consumers might
not prefer buying.
• It is mandatory to handle these fluctuating costs to survive and
thrive
• Mergers and acquisitions to enjoy more revenue

5. Socio-Cultural
• Mainly includes wealth, religion, buying habits, education,
family size, etc.
• Different products to engage customers including savvy
business owners and students. However, Dell face a fears
competition from HP, Lenovo, and Asus
• Gaming laptops for e-sports
• Many kids, teenagers, and adults spend their time playing
online games, and now Dell Technologies is catering to this
crowd
• Dell is a favored name for its dependability and durableness
• However, many of the younger crowd don’t go crazy when
they hear the brand name

6. Technological
• Laws related to the technology that can affect Dell’s operation
• Dell acquired Alienware to capture gaming market
• Timely upgradation of the processor to match the increasing
demand and competition
• Proliferation of mobile technology has affected laptop sale
• Technological changes have swiftly alter the market dynamics
and is affecting
• Technology is becoming obsolete due to increase competition
and innovation
• Constant innovation and R&D required to tackle increase
demand for customization

7. Environmental
• Different environmental and liability laws
• Laws regarding regulating environmental pollution, weather,
climate change, recycling and waste management
• Major concern regarding carbon footprints
• Dell aims to build a corporate culture for better awareness
towards environment
• It is important for Dell to become a careful attendant of the
environment
• It should also focus to the execute the programs and processes
to ensure the operations and its products are environment
friendly
• Dell should also generate strategic partnership with other
organizations to achieve environmental objectives

8. Legal
• Various laws that Dell should focus on are:
I. Intellectual property law and data protection laws
II. Discrimination laws
III. Health and safety laws
IV. Labor laws
V. The taxation law
VI. Environmental laws
VII. Laws related to the quality of products
• It should also closely examine whether or not taxation laws are
inline with the policies

9. Thank you