Dell final


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Dell final

  1. 1. Michael Dell Chairman of the Board Chief Executive OfficerTimothy Mattox Michael Cannon Ron Garriques Vice President President President Strategy Global Operations Global Consumer Group
  2. 2. 1984-- Founded in 1984 with a capital of 1000 dollars.1985-- Produced first computer “Turbo” of its own design.1987-- Started the first international operations.1988-- Changed its name to Dell computer corporation.1989-- Dell released its first notebook computer.1990-- Dell shifts business over seas to try to gain market share.1993-- $500 million sales; with an extensive line of products.1996-- Dell goes online; $1 million per day in online sales; $5.3B in annual sales.1997-- Dell online sales at $3 million per day; 50% growth rate for 3rd consecutive year, $7.8B in total annual sales.
  3. 3. Cont’ 1999-- Dell overtook Compaq to become the largest seller of PC’s in US. 2002-- Introduced Dell brand printers. 2003-- Changed its named to Dell, Inc. 2004-- Michael Dell stepped down as CEO & Kevin Rollins was asked to take his seat. 2005-- Dell records one of its poorest years in company history. 2006-- Dell Acquired Alienware. 2007-- Kevin Rollins resigned. Michael Dell became the CEO once again. 2009-- $61.101B sales & employees over 76,500.
  4. 4. Interesting Facts The 10 largest US companies run on Dell. The top 5 US commercial banks run on Dell. 14 of the top Supercomputers run on dell. Ships about 1,40,000 systems per day- that’s more than one every second. Dell is the only computer company offering free computer recycling to consumer worldwide.
  5. 5. Our Vision for Dell’s CSRBy partnering with our customers to focuson strategic CSR initiatives and aligningthese initiatives with our businessstrategy, we will obtain a competitive edgeand regain market share.
  6. 6. Mission Statement Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, dell will meet customer expectations of:- High quality Leading technology Competitive pricing Individual & company accountability Flexible customization capability Best in class, service and support Superior corporate citizenship Financial stability
  7. 7. CSR Initiatives: Status Report and Assessment Corporate Accountability Environmental Responsibility Community Engagement
  8. 8. HIV/AIDS Affects our Stakeholders According to, approximately 33.2 million people are currently living with HIV/AIDSThe HIV/AIDS pandemic affects Dellemployees, customers, supplier partnersand communities where we live and work.
  9. 9. Evaluation of HIV/AIDS Prevention Program • Provide employees with benefits • Publish educational information • Offer onsite health screenings • Hold HIV/AIDS employee conferences
  10. 10. Trade-offs of the HIV/AIDS Initiative
  11. 11. Recommendations for HIV/AIDS Initiative
  12. 12. Environmentalism: A Key Principle in Dell’sBusiness Model“Dells vision is to create a company culture whereenvironmental excellence is second nature because theprinciples of environmentalism - efficiency eliminateswaste - align with the principles of our direct businessmodel - efficiency delivers customer value.” - Sustainability Report 2007
  13. 13. Recommendations forEnvironmental Initiatives
  14. 14. Three Focuses on Community Engagement Community Growth • Dell TechKnow (6,900 students) • International Learning Centers Employee Volunteerism • 40% employee volunteer rate • $13 million contributions Community Foundations • Health Grants
  15. 15. Dell TechKnow Generates Tech SavvyMiddle School Students“At the end of theprogram, students took theircomputers home, along withone year of free Internetaccess. Now, they can doresearch at home — animpossibility beforeTechKnow.- Neil McAlpine, Principal, GeneralWolfe Junior High, Winnipeg, Manitoba Fayette County Public School Dell TechKnow Graduate Showcases her PC Skills