As technological and social trends are changing the end user computing landscape, IT leaders are challenged like never before to answer end users’ growing demands. At the same time, they're also grappling with everyday pain points of enabling data access and managing a growing number of devices. We discuss how to protect data as it follows end users, how to drive efficiencies in systems management and how to deliver a reliable end user experience. Learn how Dell can help you redirect time spent on maintenance and troubleshooting to more strategic projects.

1. Dell World 2014
Business Client Imperative
Kirk Schell, Vice President & General Manager of Commercial Client Products
Brett Hansen, Executive Director of Client Solutions Software
Dell World
2014

2. Dell World 2014
Business Client Imperative
Kirk Schell, Vice President & General Manager of Commercial Client Products
Michele Kopp, Director of Client Solutions Software
Dell World
2014

3. Dell World 2014
Only Dell offers complete end-to-end solutions
Services, Software & Peripherals
Workspace-as-a-Service, consulting, deployment, support,
managed services and a complete S&P ecosystem
Networking
Storage
Servers
Cloud
Management
Security
Tablets
Thin/Zero clients
Personal
computers
Infrastructure Software End points
Only Dell does all of this!

4. Dell World 2014
Dell has the TOTAL client solution for customers
most secure | most manageable | most reliable
backed by ProSupport
Wyse PrecisionOptiPlexLatitude/Rugged Venue Pro
Services + Products + Software + Accessories

5. Dell World 2014
Our strategy is working
Easy to choose,
buy & own
12.8% YoY
growth for total
WW PCs in CYQ2
#1 in flat panel
displays
worldwide
90%+ CSAT
on Dell ProSupport,
Configuration,
Deployment &
Education Services
311% YoY growth
in Client Security
Solutions
Dell Workstations
#1 in NA
#1 in thin clients
worldwide

6. Dell World 2014
Addressing top IT concerns
Endpoint security
solutions that protect
your data wherever it
goes, without
disrupting IT or end
user processes
Exclusive client
systems management
technologies that
drive efficiencies
throughout the PC
lifecycle
Products designed,
tested and
engineered to deliver
a flawless customer
experience every
time
Secure Manageable Reliable

7. Dell World 2014
Why are businesses prioritizing data security?
average amount paid
following a security breach, up
from $5.4M in 2013.3
the cost per lost or stolen
record increased over the last
year from $188 to $201.3
87%
of organizations have
experienced a security breach
in the last 12 months.1
>75M
records have been
compromised this year in
approximately 568 breaches.2
$201 $5.9M
!
$49K$
of IT security breaches
can be attributed to
human elements.5
70%
average value of a lost laptop
> 80% value is due to data
breaches.4

8. Dell World 2014
Providing holistic end-user protection
Securing the evolving perimeter…
Better with your clients
Evolving
endpoints
Increased
data
Increasingly
dangerous
threats
Increased
compliance
Meeting
end-user
expectations
Malware
Prevention
Proactively protect
users and data
against daily threats
Centralized
Management
Simple set &
administer policy &
manage compliance
Authentication
Ensure only
authorized users
have access
Data
Protection
Protect data no
matter where end
users take it

9. Dell World 2014
We offer the most secure PCs and tablets…
Encryption Authentication Malware prevention
 Highest level full disk
encryption commercially
available
 Deploy encryption up to 5x
faster, saving over 3 hrs/PC
 Only cloud data encryption
solution that keeps IT 100%
in control of data
Dell Data Protection |
Encryption
Dell Data Protection |
Protected Workspace
Dell Data Protection |
Security Tools
 Exclusive support for
contactless smart cards and
FIPS-certified TPM
 Malware protection on every
commercial PC to stop zero-
day malware in its tracks

10. Dell World 2014
Dell’s end user security business is accelerating
2012 2013 2014
3X
YoY license growth
Dell Devices Protected with DDP
• 1 device every 2 seconds
• 30 devices every minute
• 1600 devices an hour
• 39000 devices a day

11. Dell World 2014
A day in the life of the IT Admin
The morning challenge:
200 new systems need to be handed to
new employees this afternoon after their
new hire orientation.
8AM The afternoon challenge:
Check on systems deployed six months
ago across the globe. The IT admin who
set up these systems is out sick.
1PM
Configure Deploy Monitor Update
8AM | 9AM 10AM | 11AM | 12PM 1PM | 2PM 3PM | 4PM | 5PM
Imagine configuring 200 new systems for recent hires, or delivering driver patches
for 10,000 systems across your national network?

12. Dell World 2014
The most manageable client portfolio…
Faster Deployments
Less steps with simple and easy to use free automation tools
Integrated monitoring
Power manager, Inventory tracking for HW & SW, warranty
5 Generations of updates
Full support over the depreciated lifetime
Native PowerShell integration
Dell is the first OEM to offer a PowerShell Provider for BIOS
management
Exclusive Intel vPro extensions
• Allows out-of-band remote management for one-to-many
• Remote BIOS and battery management, and hard drive wipe
$5,700
77%Fewer steps
to updates
drivers
Cost savings for every 100 PCs
and improved productivity
966
Managed driver
& BIOS items 110Platforms
supported for 5
generations
13
Seconds to
update bios

13. Dell World 2014
Dell provides one solution for your clients
End users
demands
Protecting
data
Controlling
costs Most secure and manageable clients with
embedded security and simplified management
Secure file-level
data encryption
Secure mobile
access to VPN
Secure behavioral AM
protection
Managed tablet/ SP app
& data container
Client Solution Suite
One source to procure, deploy and support
Comprehensive device &
app management
“Better-together” integrations across
software & with clients
$

14. Dell World 2014
Dell provides one solution for your clients
End users
demands
Protecting
data
Controlling
costs Most secure and manageable clients with
embedded security and simplified management
Client Solution Suite
One source to procure, deploy and support
$
Introducing extended 1-year trials on Dell clients:
• KACE Command Express 1000
• Sonic Wall Mobile Access
• Dell Mobility Manager
• Protected Workspace

15. Dell World 2014
…and Dell endpoints are more reliable than ever
Qualification Reliability testing Support
95%
Commercial EUC devices
that have zero parts
dispatched in year one
90%
Latitudes without
a dispatch
10M
Commonly used keys
keystroke threshold
50K
Torsion test threshold for
laptop screen and base
115M+
Systems supported by Dell
Services
60%
Higher NPS scores than the
industry average for Dell
ProSupport customers
The only
top-tier vendor with a
rugged portfolio
<1%
Failure rate on cloud client
endpoints.
40K+
dedicated services
professionals active
in 167 countries

16. Dell World 2014
Dell Global Support & Deployment Services
Support
Services
Experts, insights
and ease
Deployment
Services
150+
55
11M
195+
Keeping you connected
and productive
Phone/online
availability*
From factory to desk –
integrated & ready to work
Languages spoken
Giving you freedom to focus
on what matters most
55%
Reduced PC deployment
costs using Dell-optimized
deployment
Countries supported
Systems configured
annually
3rd party software
vendor relationships
Dell ProSupport
Customer Satisfaction
Rate
24 X 7
40,000+
Team members – direct
and indirect
90%+
Systems supported
113M+

17. Los Angeles
Police Department
Dell Rugged Solutions
Challenge
• Needed an integrated mobile computing
solution for their police cruiser fleet that would
connect officers to mission critical data in the field
• Solution needed to survive thermal extremes as
well as high vibration in mobile environments
Dell World 2014
Results
• Innovative trunk-mount solution enabled officers to safely
access incident report data, dispatch systems, and
communication infrastructure while keeping the cruiser cabin
clear of equipment

18. JTG Daugherty
Dell Rugged Solutions |
Mobile Computing
Challenge
• Needed effective team collaboration to
analyze large data sets and simulate complex
engineering models and race setup parameters
• Ability to perform in the garage and track-side where the
environment is dynamic and unpredictable
Dell World 2014
Results
• Rugged reliability allowed team to be faster and more efficient at the track
while collaborating with resources off-site
• Workstation grade performance allowed complex simulations to be run more
quickly and enabled faster decision making and a 1st place win
“In addition to the reliability benefits we’ve seen with Dell’s rugged systems, Dell has
also helped us to speed up our processing power when we run race simulations.”
- Brian Burns, Crew Chief

19. Dell World 2014
Richard Childress Racing / JTG Daugherty Engineering
Command Center

20. Dell World 2014
Engineering/Race Operations terminals

21. Dell World 2014
Multi-screen command center display and dashboard

22. Dell World 2014
Command Center Infrastructure

23. Dell World 2014
Latitude Family: New thinner & lighter portfolio

24. Dell World 2014
New Latitude 5000 Series: Thinner, lighter, and
addition of 12” form factor

25. Dell World 2014
Latitude 12 7000 Series: World’s most secure
Ultrabook™

26. Dell World 2014
New Latitude 13 7000 Series 2-in-1: The world’s
most secure 2-in-1 without compromise

27. Dell World 2014
OptiPlex Micro: The world’s most manageable &
flexible commercial desktop PC

28. Dell World 2014
Dell Precision M3800: The world’s thinnest, lightest,
15” mobile workstation

29. Dell World 2014
Latitude Rugged Portfolio: Class-leading dust and
water protection for extreme work conditions

30. Dell World 2014
Thank you.

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