Rajesh Deshpande is a regional manager based in Bangalore with over 20 years of experience in advertising sales and business development. He has extensive experience handling clients and developing media brands. Some of the clients and brands he has worked with include Wipro, ITC, Titan, Sakal Media Group publications and TV channels like SAAM Marathi. He has a track record of successful brand integrations and campaigns that increased sales and achieved clients' objectives. Rajesh holds an MBA in marketing and several other qualifications.

1. RAJESH. M.
DESHPANDE

2. RAJESH M DESHPANDE No.12, 2nd
Floor, 2nd
A Cross
E – Mail: rajeshdeshpande12@gmail.com 2nd
Main, Coconut Garden
Mobile: +91 9886917507 Nagarbhavi Road
Bangalore 560 072.
Career Objective –
To realize my potential in the field of sales & marketing by raising up the corporate
ladder through meaningful contributions to the organizations I work for.
Domain Expertise –
Advertising sales & business development, Marketing & brand development,
Significant Skills -
Advanced verbal and written communication skills, Proven presentation and
interpersonal skills, Ability to handle stressful state of affairs, Great organizational
skills and Proficient knowledge of Computers
Current Assignment:
Regional Manager – South – White Pixel – Freelance
• White Pixel key focus is to Media ad sales.
• Revenue forecasting and strategizing for achieving the same.
• Clients and agencies servicing.
• Innovating and maximizing share, both in terms of FCT volume and
revenues of channels we represent.
• Delivering commitments to our clients in the most effective manner.
Responsibilities –

3. Reporting to the Managing Director – Complete client/Agency servicing,
organizational & operational responsibilities including New Client identification,
development of Media Brands, Management & co-ordination with existing and new
Clients/Agencies.
Brands Handled By White Pixel:
1. Cinema TV – National Hindi Movie Channel
2. Houseful Action– National Hindi Movie Channel
3. Maharashtra 1 – Maharashtra News Channel
4. CVO – National Cable TV
5. Hit FM 95, New Delhi
Achievements / Highlights -
Opened new clients for Cinema TV, like Paragon, TVS, Wipro, MRF, 3M, ITC
Foods.
Hit FM, maintained old clients like United Spirits Ltd., Amazon and opened new
brands like Titan,
• AAJ KA ANAND PUBLICATIONS, MAHARASHTRA- REGIONAL
REPRESENTATIVE JULY 2013 TILL DATE
• NAFA NUKSAN, RAJASTHAN, JULY 2013 TILL DATE
Regional Head - Kriya Communications Pvt. Ltd. - May 2012 - June 2013
A start-up organization, Kriya comprises of a highly focused team of with a keen
desire to provide unmatched coverage & market presence for our principals (Media
Owners) and represent them across markets with utmost transparency. Understand,
and meet our client's needs & maximize the gains for our clients campaign objective
in terms of impact, recall & R.O.I.
Aligned with specialist agencies/consultants/design houses Kriya cover the entire
gamut from brand building to development and offers turnkey solutions through the
group's preferred partners. All this while retaining the ability to integrate into the
client's internal team and can function as the client's external communications and
consulting resource.
Responsibilities –
Primary responsibility of Ad sales for Gavakari Publication from Maharashtra, Radio
Chocolate, Kanak TV from Orissa and Manoranjan TV- National Hindi Movie
Channel.
Development of new clients and markets for the Brands in South.

4. From 1995 to 14.08.2007 worked with Mr. T Vijaya Kumar who has been
freelancer for different Publications Group like, Sakal Media Group, from
Maharashtra, Gomantak and Gomantak Times from Goa, The Samaja from Orissa,
Aajkaal Publishers Ltd., from Kolkata, Asomiya Khabar from Assam in Karnataka.
All the above publications had very tough competition and it was very challenging
Sales in those markets.
As freelancer had lots of opportunities in selling different markets.
Sakal Media Group decided to open their own office in Bangalore from
15.08.2007. Got an opportunity to join them on rolls as Assistant Manager – Sales
(Bangalore),
From January 2010, I was assigned with an additional responsibility of selling GEC
SAAM Marathi along with Sakal.
Responsibilities for Print & TV:
Responsible for Bangalore Market for Print and TV and has been successful in
Brand Integration with 360 degree solution. Added good number of clients like
Wipro, ITC, TTK Prestige, Himalaya Drugs, N Ranga Rao & Sons, Paragon Industries,
TVS Motor, Lifestyle International etc.,
Accomplishments in Sakal Media Group
⇒ Instrumental in selling space for publications throughout Karnataka through Ad
Agencies, etc.
⇒ Instrumental in selling FCT for GEC SAAM Marathi.
⇒ Played key role in generating business through National and Local Advertising
Agencies.
⇒ Worked for International Magazine from Sakal Media Group – India & Global
Affairs
⇒ Generated additional revenue for periodicals in Sakal Media Group.
⇒ Accomplished few Multimedia packages to clients to retain Market share.
Following are some integration which helped Brands to showcase their products by
way of multimedia solution.

5. WIPRO CFL
There are many achievements to write but few are very important. Played key role
in New Brand Launch for Wipro CFL:
Wipro CFL – Re-launch activity in Pune. What’s Rajesh’s role in re-launch? The
communication was very critical and Pune being launch market for any new Brand.
Its success starts from Pune.
Wipro introduced TITO – Robot to show efficiency of Brand. The big challenge was
how to introduce Tito into Market.
The solution…….
Created a window for Wipro CFL – Tito and the objective was to introduce Tito in
Pune market followed by commercial being aired in SAAM. We integrated a subject
Tito in Limbu Timbu Game Show and made Tito to stand among the audience and
entertain. Anchor mentioning about the Tito, and explaining about the CFL Brand
how it helps in power efficiency. The main attraction in the show was Tito. We had
6 episodes for the Brand and it was integrated very well in the program.
The Brand achieved the set objective since it was TV and ground integrated
initiative and to seize the Brand recall, Wipro released a 400 sq cms colour
advertisement in SAKAL on Front Page position.
KS&DL:
They are not regular advertisers for Maharashtra and being a Government
organization it was challenging for me to deliver results with limited budgets.
Media - Magazine – Saptahik Sakal- Family Weekly, Premier – Film Magazine and
Tanishka – Women monthly.
KS&DL has different variant and offerings. Suggested to take 5 full pages in each
Magazine during Diwali season. KS&DL has premium soap gift packs and
understand from KS&DL that the gift packs were sold enormously.
TITAN - SONATA
When they signed Mahendra Singh Dhoni, Indian Cricket skipper, Sonata wanted to
have innovation options in Film Page. We have created Island position in Marathi
Film Page.

6. EASTERN SPICES:
Brand integration in SAAM Kitchen program and Sakal Vidrabha edition and
Tanishka Magazine for Eastern spices special ingredients. The total deal was Rs.15
lacs + tax.
ITC FOODS – Masala
Created special section in Saptahik Sakal for ITC Masala products and requested
readers to send recipes using ITC Masala and the selected recipes published and ITC
presented gifts to winning recipes. It was very successful concept and we got very
good response from readers.
Academic Credentials
B.A – Karnataka State Open University, Mysore. – 2001.
Diploma in Multimedia – Arena Multimedia, Vijaya Nagar, Bangalore.
MBA (Master in Business Administration) – Marketing – through Adam Smith,
University – USA, Open University. TASMAC, PUNE – May 9, 2007
SPRING – BACK TO SCHOOL – MEDIA PLANNING COURSE, By Mr. V P
Muralidharan & Mr. P Subramaniam, Ex Mudra
Personal information
Date of Birth : 3rd November 1976
Languages Known
Speak: English, Hindi, Kannada,
Read & Write: English, Kannada,
Father’s Name: Late Manohar Deshpande
Mother’s Name: Vimala Bai
Family Strength: Wife, 2 Daughters, Mother and Brother.
Hobby: Music & Playing Tabla, Social Service, Admin for Coconut Garden Residents’
Welfare Association and Treasurer.
Thanking you and looking forward to hear from you soon.
Yours truly
RAJESH DESHPANDE

7. EASTERN SPICES:
Brand integration in SAAM Kitchen program and Sakal Vidrabha edition and
Tanishka Magazine for Eastern spices special ingredients. The total deal was Rs.15
lacs + tax.
ITC FOODS – Masala
Created special section in Saptahik Sakal for ITC Masala products and requested
readers to send recipes using ITC Masala and the selected recipes published and ITC
presented gifts to winning recipes. It was very successful concept and we got very
good response from readers.
Academic Credentials
B.A – Karnataka State Open University, Mysore. – 2001.
Diploma in Multimedia – Arena Multimedia, Vijaya Nagar, Bangalore.
MBA (Master in Business Administration) – Marketing – through Adam Smith,
University – USA, Open University. TASMAC, PUNE – May 9, 2007
SPRING – BACK TO SCHOOL – MEDIA PLANNING COURSE, By Mr. V P
Muralidharan & Mr. P Subramaniam, Ex Mudra
Personal information
Date of Birth : 3rd November 1976
Languages Known
Speak: English, Hindi, Kannada,
Read & Write: English, Kannada,
Father’s Name: Late Manohar Deshpande
Mother’s Name: Vimala Bai
Family Strength: Wife, 2 Daughters, Mother and Brother.
Hobby: Music & Playing Tabla, Social Service, Admin for Coconut Garden Residents’
Welfare Association and Treasurer.
Thanking you and looking forward to hear from you soon.
Yours truly
RAJESH DESHPANDE