The Proven Process for Developing a Go-to-Market Strategy

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The Proven Process for Developing a Go-to-Market Strategy. #digitalmarketing #gotomarketstrategy #gotomarket #HubSpot

How to Build a Go-To-Market
Strategy
Identify the Buying Center and
Personas
Map a Value Matrix and
Messaging Strategy to Each
Persona
Understand Your Buyer’s Journey
Pick a Sales Strategy
Generate Interest
Create Content
Optimize

Identify the buying center and
personas

Craft a value matrix and messaging
Value Matrix

Understanding your buyer’s journey

Choose a Sales Strategy

Generate Interest

Create Content

Optimize, optimize, optimize

The Proven Process for Developing a Go-to-Market Strategy

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The Proven Process for Developing a Go-to-Market Strategy

1. How to Build a Go-To-Market Strategy Identify the Buying Center and Personas Map a Value Matrix and Messaging Strategy to Each Persona Understand Your Buyer’s Journey Pick a Sales Strategy Generate Interest Create Content Optimize

2. Identify the buying center and personas

3. Craft a value matrix and messaging Value Matrix

4. Understanding your buyer’s journey

5.

6. Choose a Sales Strategy

7. Generate Interest

8. Create Content

9.

10. Optimize, optimize, optimize