Product catalog management is key for retailers in improving the business ROI by ensuring faster time-to-market and streamlining merchandising.

1. 5 Ways PIM
Contributes to Your
Product Catalog Strategy
5 Ways PIM
Contributes to Your
Product Catalog Strategy

2. Key Product Data Assets
Product Master Data
• SKU
• Weight
• Dimensions
• Color/size varients
• Material/
ingredients
Rich Product Data
• Marketing
description
• Features and
benefits
• Cross-sell/upsell
• User generated
content
Digital Assets
• Pictures
• Documentation
• Video
• CAD
Structured
Utilitarian
Unstructured
Engagement
Facilitates the Best Use of Key Data Assets:
From Catalog to Checkout
1

3. eCommerce
Sites
Online
Marketplaces
Mobile
Apps
Print
E-Mails
Social
Networks
Enables Quick and Automated Catalog Updates
2

4. PIM
Supplier
Portal
3 Improves Buyer-Supplier Collaboration

5. 4 Supports Global Multichannel Retailing

6. 5 Boosts Customer Experience Management

7. info@pimcore.com www.pimcore.com
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