20. We live in a world of signs.
Communication is only possible by means of
signs and sign systems (codes), whether they
are letters on a page, sounds or visual codes.
We can understand visual images because we
learn to DECODE them.
Semiology or Semiotics is the study of these
signs and systems of signs.
21. Sign
an image, object, quality, or event whose presence or
occurrence indicates the probable presence or occurrence of
something else.
Signifier
a sign’s physical form (such as a sound, printed word, or
image) as distinct from its meaning.
Signified
the meaning or idea expressed by a sign, as distinct from the
physical form in which it is expressed.
22. Sign
an image, object, gesture or action used
to convey information or an instruction.
Symbol
Mark, character, image or sign used as a
conventional representation of an
object, function, or process.
A material object that represents or
stands for an abstract idea.
23.
24. The dove carrying a branch of olive tree is a symbol for PEACE and HOPE.
25.
26. This is a universal abstract symbol for PEACE.
27. René Magritte. TheTreachery of Images. 1928-29. Oil on canvas. 63.5 cm × 93.98 cm (25 in × 37 in)
(Translation: “This is not a pipe”)
28. René Magritte. The Treachery of Images. 1928-29. Oil on canvas. 63.5 cm × 93.98 cm (25 in × 37 in)
In pairs, discuss:
1. What do you think that
René Magritte meant when
he painted a pipe, but wrote
below the sentence: “This is
not a pipe”)?
2. Why is this not a pipe? If it’s
not a pipe, what is it?
Clue:Can you smoke in this pipe?Therefore, is it a pipe?What is it then?
29. Sign
an object, quality, or event whose presence or occurrence
indicates the probable presence or occurrence of something
else.
Signifier
a sign’s physical form (such as a sound, printed word, or
image) as distinct from its meaning.
Signified
the meaning or idea expressed by a sign, as distinct from the
physical form in which it is expressed.
Symbol
a mark or character used as a conventional representation of
an object, function, or process.
31. What does denotation mean?
What does connotation mean?
Which representation level is denotative?
Which representation level is connotative?
Define semiology/semiotics.
Define sign. Illustrate your definition with an example (image)
Define signifier. Illustrate your definition with an example (image)
Define signified. Illustrate your definition with an example (image)
Define symbol. Illustrate your definition with an example (image)
32. Effort
Level:
Description:
5 Excellent – all work completed, with great
detail, description.
4 Good – most work completed but more
detail required.
3 Satisfactory – some work completed.
2 Unsatisfactory – some work incomplete.
1 Poor – most work incomplete.
33. What have I learnt today?
Have I finished all my tasks?
What did I do well?
What can I improve for the next lesson?
How do I rate my effort level for today’s lesson?
