The document discusses the evolution and significance of social media as a platform for user-generated content and interaction, emphasizing its role in engagement and brand co-creation. It highlights various social media tools, such as blogs, micro-blogging, Facebook, LinkedIn, and SlideShare, and their applications in learning and development. Key considerations include audience reach, knowledge sharing opportunities, and engagement strategies for effective social media use.

1. Introducing social
media
March 2011

2. What is social media?

3. Social media and Web 2.0
“The same rules still apply: We are just
working on a broader canvas with a
richer set of colours”
Mohan Sawhney, Kellogg School of Management

4. Social media and Web 2.0
Interrupt Engage
Push Pull
Viewer Participant
Solitude Social network
Authority Recommendation
Brand control Brand co-creation
Dialogue relationship

5. Key Challenges?
• Time?
• Control?
• Sensitive Information?
• Positive and negative comments?
• Reputation Management?

6. Blogs
• One of the oldest forms of user-generated
content
• Easily negotiated platform to publish thoughts,
opinion, professional updates interests, photo or
video content
• Helps create thought leadership,
attract „thinkers and linkers‟
• Promotes events, and drives readers
to other content

7. Micro-blogging
• 5 years old this month – currently in its most
significant period of growth to date
• An abbreviated blog- regular messages
comprising of 140 characters or less
• Rated #1 on the 2010 list of the
top 100 tools for learning by the
Centre for learning and
performance technologies

8. Facebook
• Events & Invitations
• Organisation Updates
• Contact Information
• Useful links
• Conversation

9. Linked in.
• Business orientated social networking site
• 100m users, current join rate of 1 professional / sec
• Find job candidates and research prospective
businesses
• „Connections‟ interest groups
• Find industry experts

10. Huddle
• Web based collaboration tool
• Support non-traditional (freelance) employee or
remote-working structure
• Shared working structure – document
management/ libraries
• Dashboard (Learning Pool)

12. Slide Share
• Does what it says on the tin.
• Put your powerpoints online
and access other people‟s
• http://www.slideshare.net/courtwalk/adult-
protection-and-safeguarding-presentation

13. What about L&D?
• “Adult learning is essentially a social process”
• Sharing experience and learning leads to a
better input for learning
• Social Media should make it easier for trainers to
become facilitators not teachers i.e. the learner
can choose to access their preferred medium
that will allow them to get the best understanding
of the content.
• A „personal learning network‟

14. Key Questions?
• Does the media allow you to reach a large % of
your target audience?
• Is there an opportunity for sharing knowledge,
working together or providing feedback?
• Will you regularly engage in this channel?
• What kind of access does your user have, do
they need to be digital experts to participate?

15. Promoting the Medium
• Links from website homepage
• Learning Pool? Introduce at initial induction
• Finding and following relevant users
• Grapevine articles
• Prompting from H/Officers, FI/Officers
• Buy-in from senior management

16. Any questions?