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Google Analytics is a tool offered by Google that allows digital marketers to understand website traffic and visitor behavior by tracking metrics like number of visitors, visits by page and date/time, and acquisition sources. It provides key data like traffic sources that bring visitors to the site, demographic and interest information about visitors, and conversion actions taken by visitors that are important for marketing efforts and reaching target audiences. Understanding this data helps marketers improve their clients' websites and online presence.
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- 1. In
- 2. Google Analytics is the service offered by google.It helps users to identify trends and patterns of website visitors As a Digital Marketer,it is very important to understand customer’s activity.Thereby, Google Analytics is one of the important tools which marketers use for their client’s website.
- 3. What Data Is Provided By Google Analytics To A Digital Marketer Which Is So Important ?
- 4. TRAFFIC DATA Google analytics tracks the website and gives the following data- Number of Visitors Number of Visits Visit by Page Visit by Date & Time
- 5. ACQUISITION DATA This data shows from where they found your website.It is categorised into 4- Organic Search Direct Search Social Search Referral Search
- 6. VISITOR’S DATA This data shows the type of people visiting The website which helps us to reach the target audience and it is provided in 4 categories- Demographic Data Interest Data Geographical Data Devices or Browser Data
- 7. CONVERSION DATA This data helps us to know the visitor’s activity on the website which is related to sales like- Purchase Sign up Add to cart
- 8. Click www.nidmindia.com to learn in detail about analytics and other Digital Marketing tools