Excellent strategical slide for -presentation.

1. 1

2. Introducing a Business plan
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3. 3

4. Introduction of the
business
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5. Introduction
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Precooked Frozen Defrost Heat Eat

6. Background of the
business
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7. Background of the business
● “Heat & Eat Meal Co” is a startup food product.
● Running this business for over a year
● Business start-up budget was approximately 9 lac taka and we have collected
our funds by personal savings and bank loans.
● Because of the uniqueness of our food, the popularity of our business has
increased and we are also getting positive reviews from customers.
● Our mission is to make and serve high-quality food at the lowest prices in a
home-like environment so that we make every customer smile
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8. Business
Environment
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9. Business Environment
Ethical issues occur when a given decision, scenario, or activity conflicts
with the moral principles of society.
Ethical issues in
food industry
Using hazardous
chemicals
Whistleblowing
Prepared by Paula Karim, ID: 21104052 9
Privacy Concerns
Unsafe Foods

10. Some our ways to deal with Ethical Issues:
1. We always provide our customers with safe food and take strict care that
contaminated food is not
2. We always avoid including processed chemicals in our food which are linked
with health problems like diabetes, heart disease etc.
3. Since customers provide us with their personal information, credit card
information, we always take care to ensure that their information is not leaked
or misused.
4. We have a system in our business that allows anyone to report anonymously if
someone behaves unethically.
Prepared by Paula Karim, ID: 21104052 10

11. To be continued..
Prepared by Paula Karim, ID: 21104052 11

12. SWOT Analysis
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13. SWOT Analysis
Environment
Analysis
Internal Analysis External Analysis
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Strength Weakness Opportunities Threats
Prepared by Anika Zarin Chowdhury, ID 21104069

14. Strength Opportunities
● Friendly and convenient products
● Product variety
● Strong distribution network
● Attractive packaging
● Social media influences
● Cheap Labor
● Popular among the young
generation and working people
● Quick home delivery
● E-commerce
● Cost Efficiency
Weakness Threats
● Easily influenced by inflation
● High manufacturing cost,
● Advertising and promotions
● Infrastructural resources
● Frozen agro companies
● Change in environment
● High competition in processed food
● Natural disaster
Prepared by Anika Zarin Chowdhury, ID 21104069 14

15. Human side of the
business
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16. Organisation Structure
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Presented by: Md. Jawad Zahin ID: 21104103

17. Heat n’ eat follows bureaucratic
leadership style for a systematic
process of running business and
to ensure constant growth of the
company. It is suitable for small
business purpose and chain
of command is followed.
Leadership Style
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Presented by: Md. Jawad Zahin ID: 21104103
Bureaucratic Leadership

18. Human Resource Management
● Recruitment & training programmes
● Number of Employees
● Levels of Management
● Other HR manager duties
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Presented by: Md. Jawad Zahin ID: 21104103

19. Marketing and E-
commerce
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20. Marketing and E-commerce
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(I) Width:
(a) Ready-to-eat
meal
(b) Ready-to-eat
Fast-food
(II) Length:
The product length: seven →
‘Ready-to-eat meal’: meatloaf
and vegetable, Spanish
chicken, steak peppercorn
‘Ready-to-eat Fast-food’:
Chicken pot pie, mushroom
meatballs, pizza, sausage
baked penne
(III) Depth:
Each product line has two
types of variation:
Go-To Pack: to be served
for one person
Family Pack: to be served
for three persons
Product Mix
(IV) Consistency:
Our company would be
firm in consistency as
we will only focus on
food type products.
Prepared by Rakibul Hasan, ID 21104014

21. Product description and price
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Meatloaf and vegetable: meat that
has been combined with house
special ingredients and prepared into
the form of a loaf, then baked or
smoked, is going to be served with
mixed vegetables.
Tk 260
Spanish chicken: chicken, bell
pepper, onions and tomatoes are
vibrantly seasoned with paprika,
garlic, and thyme.
Tk. 240
Sausage baked penne: Baked Penne with
Italian Sausage
Tk. 240

22. 22
Chicken pot pie: chicken pie made
from scratch with carrots, peas, and
celery
Tk. 240
Pizza: dough topped with tomatoes,
cheese, and chicken pepperoni
Tk. 280
Mushroom meatballs: meat rolled into
a small ball, sometimes along with
mushroom
Tk. 250

23. 23
STP Strategy
(I) SEGMENTATION: mostly focusing on young customers & students.
(II) TARGETING: tasty and quick serving technique will attract those customers
(III) POSITIONING: By serving the best ready-to-eat foods in the market, we will
concentrate on functional positioning.
Prepared by Rakibul Hasan, ID 21104014

24. 24
● We will make a website accessible from every type of device including all the
essential information on it.
● The website will be user-friendly, easy to access
● Clear & attractive design
● Interactive with social media platforms
E-commerce strategies
Prepared by Rakibul Hasan, ID 21104014

25. 25
E-commerce strategies
● We will use all the social media to promote our food
● To ease our product availability, it will be interconnected with some
popular websites
Prepared by Rakibul Hasan, ID 21104014

26. Accounting
and Finance
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27. Accounting and Finance
● Accounting- Recording, classifying, summarizing and interpreting of
financial events and transactions in an organization to provide
interested parties needed financial information.
● Finance (Financial Management)- It is concerned with the ways in
which funds for a business are raised and invested.
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Prepared by: Ruhul Amin Fuad; ST ID: 21104094

28. Three types of the system of accounting:
Inputs
Processing
Outputs
Accounting System
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Prepared by: Ruhul Amin Fuad; ST ID: 21104094

29. Financial Statement -- A summary of all the financial transactions that
have occurred over a particular period.
Financial Statement
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Prepared by: Ruhul Amin Fuad; ST ID: 21104094
Heat n Eat meals co.

30. ● Revenue
● Cost of sales
● Operating Expenses
● Depreciation
Income Statement
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Prepared by: Ruhul Amin Fuad; ST ID: 21104094

31. ● Operating Activities: Income Statement items
● Investing Activities: Changes in Investments and long-term
items
● Financing activities: Changes in Long-Term Liabilities and
Stockholders Equity Items
Prepared by: Ruhul Amin Fuad; ID: 21104094
Cash Flow Statement
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32. Prepared by: Ruhul Amin Fuad; St ID: 21104094
Conclusion
Attain popularity through its uniqueness
Gain utmost customer satisfaction
Maintain business ethics
Fulfill the mission by proper utilization of
resources
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33. Thank You
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