Power Color Catering provides fresh and healthy foods that are delivered directly to customers' homes. They aim to help customers spend more time with their families and less time cooking by preparing gourmet meals. Their mission is to serve superior quality meals using high-quality ingredients in a professional yet caring manner.

1. Power Color Catering “We Provide Fresh and Healthy Foods” 1

2. Power Color Power Color Catering“Fresh and Healthy Foods Provider” 2

3. Outline 1 Power Color 2 5 C Analysis 3 SWOT Analysis 4 4 P Analysis 5 Financial Analysis 6 Business Process 7 Risk Assessment 8 Milestone 3

4. Executive Summary Power Color - Fresh and Healthy Food Catering Company. We will provide fresh and healthy foods for you everyday with different and uniques treatment. We will make a special program for you that fit your time, workload, and of course budget. You are very important and it is very worth it to have fresh and healthy body for now and your future. Finally our company’s motto is professional and care. We will treat you as our family and as family it’s become our job to care about our health, body, and future with very professional services. 4

5. Our Credo Power Color Catering is a full service Catering and Meal Preparation Company. We come directly to your house and prepare delicious gourmet meals . Our food is always “Quality No1". Fresh and healthy will always become our commitment, while enjoyable and happiness also become our faith to deliver the best to our customers. The Power Color concept has grown in popularity because time has become more and more valuable to working professionals. Whether you have a family you would like to spend more time with, or you enjoy living your life instead of slaving in the kitchen to make dinner, we offer you the opportunity to free yourself. Power Color Catering also caters for private parties, events, and functions. Our experienced service staff will make you feel catered to. We pride ourselves on Superior Service, and Superior Food."We make good food, so you don't have to" 5

6. Mission Statement Mission Statement P.C.Catering exists to serve superior personalized gourmet meals that are truly "Home-made". We provide superior service and exceed expectations while providing delicious gourmet meals that are both visually and tastefully appealing. Our purpose is aligned with our company credo. Business Objective To provide the best quality foods for our customers. To help our in preparing healthy foods. To gain profit and fulfill our owners wealth. 6

7. Man Power 7

8. Distribution Channel 8

9. Value Proposition 9

10. Outline 1 Power Color 2 5 C Analysis 3 SWOT Analysis 4 4 P Analysis 5 Financial Analysis 6 Business Process 7 Risk Assessment 8 Milestone 10

11. 5C 11 Company Context Customer Competitor Collabolator According to a national surveyin Taiwan conducted from 1992 to 1997, the prevalence rate ofobesity was about 25 percent for adult Taiwanese, and mean weightincreased 2–5 kg at all age levels compared with datafrom a previous 1986–1988 investigation

12. GDP over USD 12000, in 1996 DDP is USD 8000, in 1991 Customer 5C Taiwan has 23,049,407 of population till Feb., 2009 In Feb.,2009.Taiwanese GDP is USD15,841 GDP $6,000 ＝>Seek for fashion $7,000 => Seek for release $8,000 =>Take care health $12,000 => Focus on intelligent 12

13. Neihu Customer 88,000 Employees 3000 Companies High Technology Firms 28.63 % Growth Rate 13

14. 5C 14 Company Context Customer Competitor Collabolator 1. Idealunch http://www.idealunch.com.tw/products.php (Taiwan Public Health Bureau give a recommendation) Price: NTD90-NTD130 2. Magicdiet http://www.magicdiet.com.tw/news.htm (Co-work with Family Mart) Price: NTD100 – NTD150 3. Diei 365 (Co-work with Business Zone in Sijhih- 汐止) Price: NTD90 – NTD 125

16. We don’t need to buy kitchen set

17. We don’t need to have a special place to cook

18. We also don’t need to hire a chef and employees

19. Complexity Consideration:

20. We don’t need to deal with the raw material supplier.

22. Packaging Supplier

24. Outline 1 Power Color 2 5 C Analysis 3 SWOT Analysis 4 4 P Analysis 5 Financial Analysis 6 Business Process 7 Risk Assessment 8 Milestone 17

26. Package variances

27. Total calories

28. Daily tips

29. Environment friendly

30. Delicious

31. Healthy food

32. Fresh food

33. An increasing in fuel price

34. Strong competition from existing company

35. Competition from new entrants’

36. Climate changing (Typhoon /Winter season)

37. A little bit expensive for student

38. Large and wide market

39. Economic recovery condition in world

40. Health awareness

41. Age, gender and income distribution

42. People’s changes in Lifestyle and preferences

43. New technology

44. Global warming

45. Little competitor

46. Pioneer of healthy food catering18

47. Outline 1 Power Color 2 5 C Analysis 3 SWOT Analysis 4 4 P Analysis 5 Financial Analysis 6 Business Process 7 Risk Assessment 8 Milestone 19

49. Nan-Gang: NT$1600 (坪/3.3057 square meter)

52. 4P Product Special Packages For Chinese New Year For BBQ & Moon Festival : For Dragon Boat Festival Under postnatal mother: 23

53. 4P Most of our foods are Asian foods but we will combine with Western food, maybe for once a week. 24 Product

54. 4P Product Sample Menu 25

55. Product 4P Pick Your Own Menu Beverages Dessert Soup Carbohydrate Protein Vegetable Submit 26

56. Product 4P Your Meal Calorie : 700 Cal Price : 299 NT Tips : Eat regular meals Skipping meals can lead to out-of-control hunger, often resulting in overeating. When you're very hungry, it's also tempting to forget about good nutrition. Snacking between meals can help curb hunger, but don't eat so much that your snack becomes an entire meal. 27

57. 4P 28 Product Calorie Table

59. Environmental friendly

60. A lot of designs

61. Available in Taiwan in huge quantitySupplier : Ningbo Happy Pack Co., Ltd http://yzforeigntrade.en.alibaba.com/aboutus.html 29

62. 4P 30 Product Packaging

63. 4P 31 Product Paper Bag

64. 4P Product Eat moderate portions If you keep portion sizes reasonable, it's easier to eat the foods you want and stay healthy. Did you know the recommended serving of cooked meat is 3 ounces, similar in size to a deck of playing cards? A medium piece of fruit is 1 serving and a cup of pasta equals 2 servings. A pint of ice cream contains 4 servings. Refer to the Food Guide Pyramid for information on recommended serving sizes. Healthy Tips Eat regular meals Skipping meals can lead to out-of-control hunger, often resulting in overeating. When you're very hungry, it's also tempting to forget about good nutrition. Snacking between meals can help curb hunger, but don't eat so much that your snack becomes an entire meal. 32

65. 4P 33 Place Product Promotion Price

66. 4P 34 Promotion

67. 4P 35 Promotion

68. 36 Promotion 4P Brochure & Flyer

69. 4P 37 Place Product Promotion Price

70. Outline 1 Power Color 2 5 C Analysis 3 SWOT Analysis 4 4 P Analysis 5 Financial Analysis 6 Business Process 7 Risk Assessment 8 Milestone 38

71. Financial Analysis 39

72. ROI 40

73. Financial Analysis Break Even Point Analysis 41

74. Projected Profit 42

75. Outline 1 Power Color 2 5 C Analysis 3 SWOT Analysis 4 4 P Analysis 5 Financial Analysis 6 Business Process 7 Risk Assessment 8 Milestone 43

76. Process Company order Arrange the menu for a period of time Outsource cooked Packaging Customer online PC Website Customer know How to order Customers select the menu Power Color Catering receive the order Delivery Customer feedback in the end of period Delivery Customers receive the food Company Point of View Customer Point of View 44

78. By Fax: 097-521-4941 www.powercolorcateringfood.blogspot.comPayment Methods • We accept cash and all major credit cards • For security purpose driver will ask for the credit card for all your credit card Purchases. Operation Hours Monday – Thursday : 8:00 a.m. – 3:00 p.m. Friday : 8:00 a.m. – 2:00 p.m. 45 * Delivery hours may vary depending on restaurants business hours*

79. Outline 1 Power Color 2 5 C Analysis 3 SWOT Analysis 4 4 P Analysis 5 Financial Analysis 6 Business Process 7 Risk Assessment 8 Milestone 46

80. Risk Assessment & Resolution 47

81. Outline 1 Power Color 2 5 C Analysis 3 SWOT Analysis 4 4 P Analysis 5 Financial Analysis 6 Business Process 7 Risk Assessment 8 Milestone 48

82. Milestones 49

83. Thank You! Find it, Try it, &Enjoy it! 50

84. THANKYOU Find it, Try it, &Enjoy it!  51

85. Market Research 52

86. Business Description – MP Delivery Delivery Outsources Companies Power Color Order Order 53

87. Key to Success Impressive and healthy food quality Excellent services 54

89. Among over 3000 companies, including Acer, Acer Communication, MiTAC Inc, Compal, Winbond, Systex Corporation, Premier, ALi, and Primax Electronics Ltd.Economic Analysis : Most companies in Neihu Technology Park are high technology firms. There are also medium and small size companies and entertainment stores. In 2007, it reached 2 billion and 70 million dollars, a 28.63 % growth rate. In Business Week magazine, it had a list of the top 100 IT companies in the world. 15 Taiwanese companies were in the ranking. Five of them were in Taipei, and three of the companies in Taipei were located in Neihu Technology Park and that amazed the world. 55

90. 4P – Promotion Free member card that could be use for identity for activities that Power Color made or other special promotion activities. We will distribute birthday card / special gift for our members. We will continuously update info either by SMS or Website. 5% of the fee will be donated for social organizations. We will distribute free monthly brochures to our members and prospective consumers. Annual gathering which also could use as network activities. Health seminar for our members and prospective consumers, we will make it twice a year. Our members/consumers could participate in advising new menu foods. We will create competitions or activities such as Family Healthy Food Competition, Fun Run, Walking Sun Shine, Family Bike, and so on. Consumers also could see update info through internet interactive 56

91. Market Research 57

92. Market Research 58

93. Market Research 59

94. Market Research 60

95. Critical Issues and Resolution Power Color Catering is a new company and still in the introduction stage. So our critical issues will be handled by : Product strategy—we offer healthy food with different package. We will provide the calories for the food and daily healthy tips in the packages. Continue build brand awareness which will drive customers to increase their usage of Power Color as well as be vocal to their friends about the positive experience they had Create a website. Services—we provide excellent service. We will deliver the food on time. To satisfy the customer, we would also do evaluation of our food. Finally, educate people to more concern about their health. If every people concern more about health, they will consider the food they eat. They will choose healthy food. It means it create a big opportunity for us. 61