Power Color Catering provides fresh and healthy foods that are delivered directly to customers' homes. They aim to help customers spend more time with their families and less time cooking by preparing gourmet meals. Their mission is to serve superior quality meals using high-quality ingredients in a professional yet caring manner.

1. Power Color Catering“We Provide Fresh and Healthy Foods”1

2. Power ColorPower Color Catering“Fresh and Healthy Foods Provider” 2

3. Outline1Power Color25 C Analysis3SWOT Analysis44 P Analysis5Financial Analysis6Business Process7Risk Assessment8Milestone3

4. Executive SummaryPower Color - Fresh and Healthy Food Catering Company. We will provide fresh and healthy foods for you everyday with different and uniques treatment. We will make a special program for you that fit your time, workload, and of course budget. You are very important and it is very worth it to have fresh and healthy body for now and your future. Finally our company’s motto is professional and care. We will treat you as our family and as family it’s become our job to care about our health, body, and future with very professional services. 4

5. Our CredoPower Color Catering is a full service Catering and Meal Preparation Company. We come directly to your house and prepare delicious gourmet meals . Our food is always “Quality No1". Fresh and healthy will always become our commitment, while enjoyable and happiness also become our faith to deliver the best to our customers.The Power Color concept has grown in popularity because time has become more and more valuable to working professionals. Whether you have a family you would like to spend more time with, or you enjoy living your life instead of slaving in the kitchen to make dinner, we offer you the opportunity to free yourself. Power Color Catering also caters for private parties, events, and functions. Our experienced service staff will make you feel catered to. We pride ourselves on Superior Service, and Superior Food."We make good food, so you don't have to"5

6. Mission StatementMission StatementP.C.Catering exists to serve superior personalized gourmet meals that are truly "Home-made". We provide superior service and exceed expectations while providing delicious gourmet meals that are both visually and tastefully appealing. Our purpose is aligned with our company credo.Business ObjectiveTo provide the best quality foods for our customers.To help our in preparing healthy foods.To gain profit and fulfill our owners wealth.6

7. Man Power7

8. Distribution Channel8

9. Value Proposition9

10. Outline1Power Color25 C Analysis3SWOT Analysis44 P Analysis5Financial Analysis6Business Process7Risk Assessment8Milestone10

11. 5C11CompanyContextCustomerCompetitorCollabolatorAccording to a national surveyin Taiwan conducted from 1992 to 1997, the prevalence rate ofobesity was about 25 percent for adult Taiwanese, and mean weightincreased 2–5 kg at all age levels compared with datafrom a previous 1986–1988 investigation

12. GDP over USD 12000, in 1996DDP is USD 8000, in 1991Customer5CTaiwan has 23,049,407 of population till Feb., 2009In Feb.,2009.Taiwanese GDP is USD15,841GDP$6,000 ＝>Seek for fashion$7,000 => Seek for release$8,000 =>Take care health$12,000 => Focus on intelligent12

13. NeihuCustomer88,000 Employees3000 CompaniesHigh Technology Firms28.63 % Growth Rate13

14. 5C14CompanyContextCustomerCompetitorCollabolator1. Idealunch http://www.idealunch.com.tw/products.php (Taiwan Public Health Bureau give a recommendation)Price: NTD90-NTD1302. Magicdiethttp://www.magicdiet.com.tw/news.htm(Co-work with Family Mart) Price: NTD100 – NTD1503. Diei 365(Co-work with Business Zone in Sijhih- 汐止) Price: NTD90 – NTD 125

15. 5C15CompanyContextCustomerCompetitorCollabolatorCost Consideration:

16. We don’t need to buy kitchen set

17. We don’t need to have a special place to cook

18. We also don’t need to hire a chef and employees

19. Complexity Consideration:

20. We don’t need to deal with the raw material supplier.

21. We don’t need to prepare the foodOutsource Kitchen :Criteria : refer to criteriaOther partnership :Beverage Supplier

22. Packaging Supplier

23. Fitness CentreOutsourcesJicond Foods is the only one supplier who gets both of CAS and GMP certificatesform Taiwan Government.In Taipei // 台北縣五股工業區五工六路18號2樓 TEL：(02)2298-1916 ... FAX：(02)2298-8486 16CollabolatorJicond Foods

24. Outline1Power Color25 C Analysis3SWOT Analysis44 P Analysis5Financial Analysis6Business Process7Risk Assessment8Milestone17

25. SWOT Analysis Affordable

26. Package variances

27. Total calories

28. Daily tips

29. Environment friendly

30. Delicious

31. Healthy food

32. Fresh food

33. An increasing in fuel price

34. Strong competition from existing company

35. Competition from new entrants’

36. Climate changing (Typhoon /Winter season)

37. A little bit expensive for student

38. Large and wide market

39. Economic recovery condition in world

40. Health awareness

41. Age, gender and income distribution

42. People’s changes in Lifestyle and preferences

43. New technology

44. Global warming

45. Little competitor

46. Pioneer of healthy food catering18

47. Outline1Power Color25 C Analysis3SWOT Analysis44 P Analysis5Financial Analysis6Business Process7Risk Assessment8Milestone19

48. 4P20PlaceProductPromotionPriceNeihu: NT$2200 (坪/3.3057 square meter)

49. Nan-Gang: NT$1600 (坪/3.3057 square meter)

50. Xi-Zhi: NT$1100 (坪/3.3057 square meter)4P21PlaceProductPromotionPriceXi-Zhi is located nearby NeiHuand Nan-Gang, and the traffic also very convenience.