Business Opportunity Project Focus of the Business Opportunity Project Using your business idea from your Week Two Assignment, write an eight to ten page project paper that addresses the following: · OVERVIEW · Business Introduce your business idea. · Describe the Business type (new business, franchise, operating business) and include rationale. · Discuss at least two core competencies proposed for achieving competitive advantage. · MANAGEMENT SECTION · Describe the legal structure of your business. · Present the key owners and members of your management team · Explain your staffing structure with key positions identified. · MARKETING SECTION · Evaluate your business environment, and identify the major opportunities (and threats). · Assess your target market and positioning strategy. · Discuss your communication and promotional. · FINANCIAL SECTION · Explain the financial requirements for startup or purchase of the business. · Describe major sources of financing. · Discuss the budget projections for one year. Writing the Business Opportunity Project The Project: · Must be eight to ten double-spaced pages in length (not including the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center. · Must include a title page with the following: · Title of paper · Student’s name · Course name and number · Instructor’s name · Date submitted · Must begin with an introductory paragraph that has a succinct thesis statement. · Must address the topic of the paper with critical thought. · Must end with a conclusion that reaffirms your thesis. · Must use at least five scholarly sources, including a minimum of two from the Ashford University Library. · Must document all sources in APA style, as outlined in the Ashford Writing Center. · Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center. Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Description: Total Possible Score: 25.00 Introduces the Business Idea and Describes the Business Type Total: 2.00 Distinguished - Completely introduces the business idea and comprehensively describes the business type, including a thorough rationale. Proficient - Introduces the business idea and describes the business type, including a rationale. The description is missing minor details. Basic - Introduces the business idea and vaguely describes the business type, including a limited rationale. The description is missing relevant details. Below Expectations - Introduces the business idea and attempts to describe the business type, including a rationale; however, the description is missing significant details. Non-Performance - The introduction of the business idea and description of the business type are either nonexistent or lack the components described in the assignment instructions. Discusses the Relevant Core Competency Total: 2.50 Distinguished - Thoroughl ...

1. Business Opportunity Project
Focus of the Business Opportunity Project
Using your business idea from your Week Two Assignment,
write an eight to ten page project paper that addresses the
following:
· OVERVIEW
· Business Introduce your business idea.
· Describe the Business type (new business, franchise, operating
business) and include rationale.
· Discuss at least two core competencies proposed for achieving
competitive advantage.
· MANAGEMENT SECTION
· Describe the legal structure of your business.
· Present the key owners and members of your management
team
· Explain your staffing structure with key positions identified.
· MARKETING SECTION
· Evaluate your business environment, and identify the major
opportunities (and threats).
· Assess your target market and positioning strategy.
· Discuss your communication and promotional.
· FINANCIAL SECTION
· Explain the financial requirements for startup or purchase of
the business.
· Describe major sources of financing.
· Discuss the budget projections for one year.
Writing the Business Opportunity Project
The Project:
· Must be eight to ten double-spaced pages in length (not
including the title and reference pages), and formatted
according to APA style as outlined in the Ashford Writing
Center.
· Must include a title page with the following:

2. · Title of paper
· Student’s name
· Course name and number
· Instructor’s name
· Date submitted
· Must begin with an introductory paragraph that has a succinct
thesis statement.
· Must address the topic of the paper with critical thought.
· Must end with a conclusion that reaffirms your thesis.
· Must use at least five scholarly sources, including a minimum
of two from the Ashford University Library.
· Must document all sources in APA style, as outlined in the
Ashford Writing Center.
· Must include a separate reference page, formatted according to
APA style as outlined in the Ashford Writing Center.
Carefully review the Grading Rubric for the criteria that will be
used to evaluate your assignment.
Description:
Total Possible Score: 25.00
Introduces the Business Idea and Describes the Business Type
Total: 2.00
Distinguished - Completely introduces the business idea and
comprehensively describes the business type, including a
thorough rationale.
Proficient - Introduces the business idea and describes the
business type, including a rationale. The description is missing
minor details.
Basic - Introduces the business idea and vaguely describes the
business type, including a limited rationale. The description is
missing relevant details.
Below Expectations - Introduces the business idea and attempts
to describe the business type, including a rationale; however,

3. the description is missing significant details.
Non-Performance - The introduction of the business idea and
description of the business type are either nonexistent or lack
the components described in the assignment instructions.
Discusses the Relevant Core Competency
Total: 2.50
Distinguished - Thoroughly discusses at least two core
competencies proposed for achieving competitive advantage.
Expertly applies concepts and vocabulary from the text and/or
scholarly sources.
Proficient - Discusses at least two core competencies proposed
for achieving competitive advantage. Sufficiently applies
concepts and vocabulary from the text and/or scholarly sources.
Basic - Briefly discusses at least two core competencies
proposed for achieving competitive advantage. Partially applies
concepts and vocabulary from the text and/or scholarly sources.
Below Expectations - Minimally discusses at least one relevant
core competency proposed for achieving competitive advantage.
May not apply concepts and vocabulary from the text and/or
scholarly sources.
Non-Performance - The discussion of at least two core
competencies is either nonexistent or lack the components
described in the assignment instructions.
Describes the Legal Structure of the Business
Total: 2.00
Distinguished - Comprehensively describes the legal structure
of the business.
Proficient - Describes the legal structure of the business. The
description is slightly underdeveloped.
Basic - Partially described the legal structure of the business.
The description is underdeveloped.
Below Expectations - Minimally describes the legal structure of

4. the business. The description is significantly underdeveloped.
Non-Performance - The description of the legal structure of the
business is either nonexistent or lacks the components described
in the assignment instructions.
Presents the Key Owners and Management Team and Explains
the Staffing Structure
Total: 2.50
Distinguished - Completely presents the key owners and
members of the management team and comprehensively explains
the staffing structure with key positions identified.
Proficient - Presents the key owners and members of the
management team and explains the staffing structure with key
positions identified. Minor details are missing.
Basic - Presents the key owners and members of the
management team and partially explains the staffing structure
with key positions identified. Relevant details are missing.
Below Expectations - Presents the key owners and members of
the management team and attempts to explain the staffing
structure with key positions identified; however, the significant
details are missing.
Non-Performance - The presentation of key owners and
management team and the explanation of the staffing structure
are either nonexistent or lack the components described in the
assignment instructions.
Evaluates the Business Environment and Identifies the Major
Opportunities and Threats
Total: 3.00
Distinguished - Comprehensively evaluates the business
environment and accurately identifies the major opportunities
and threats. Utilizes strong, relevant examples to support the
evaluation.
Proficient - Evaluates the business environment and identifies

5. the major opportunities and threats. Utilizes examples to
support the evaluation.
Basic - Partially evaluates the business environment and
identifies the major opportunities and threats. Utilizes limited
examples to support the evaluation.
Below Expectations - Attempts to evaluate the business
environment and identify the major opportunities and threats;
however, examples are not utilized to support the evaluation.
Non-Performance - The evaluation of the business environment
and identification of the opportunities and threats are either
nonexistent or lack the components described in the assignment
instructions.
Assesses the Target Market and Positioning Strategy and
Discusses Communication and Promotional Strategies
Total: 3.00
Distinguished - Thoroughly assesses the target market and
positioning strategy and comprehensively discusses
communication and promotional strategies.
Proficient - Assesses the target market and positioning strategy
and discusses communication and promotional strategies. The
assessment or discussion is slightly underdeveloped.
Basic - Partially assesses the target market and positioning
strategy and discusses communication and promotional
strategies. The assessment and/or discussion are
underdeveloped.
Below Expectations - Attempts to assess the target market and
positioning strategy and discuss communication and
promotional strategies; however, the assessment and the
discussion are significantly underdeveloped.
Non-Performance - The assessment of the target market and
positioning strategy and discussion of communication and
promotional strategies are either nonexistent or lack the
components described in the assignment instructions.

6. Explains the Financial Requirements for the Start Up or
Purchase of the Business
Total: 2.00
Distinguished - Fully explains the financial requirements for
starting or purchasing a business.
Proficient - Explains the financial requirements for starting or
purchasing a business. Minor details are missing.
Basic - Briefly explains the financial requirements for starting
or purchasing a business idea. Relevant details are missing.
Below Expectations - Attempts to explain financial
requirements for starting a business; however, significant
details are missing.
Non-Performance - The explanation of the financial
requirements for starting or purchasing a business is either
nonexistent or lacks the components described in the assignment
instructions.
Describes the Major Sources of Financing and Discusses the
Budget Projections for One Year
Total: 2.50
Distinguished - Completely describes the major sources of
financing and thoroughly discusses the budget projections for
one year.
Proficient - Describes the major sources of financing and
discusses the budget projections for the year. The description or
the discussion is slightly underdeveloped.
Basic - Partially describes the major sources of financing and
discusses the budget projections for one year. The description
and/or the discussion are underdeveloped.
Below Expectations - Attempts to describe the major sources of
financing and discuss the budget projections for one year;
however, the description and the discussion are significantly
underdeveloped.
Non-Performance - The description of the major sources of

7. financing and the discussion of the budget projections for one
year are either nonexistent or lack the components described in
the assignment instructions.
Organizations: Introductions, Thesis Statement and Conclusion
Total: 2.00
Distinguished - The paper is logically organized with a well-
written introduction, thesis statement, and conclusion.
Proficient - The paper is logically organized with an
introduction, thesis statement, and conclusion. One of these
requires improvement.
Basic - The paper is organized with an introduction, thesis
statement, and conclusion. One or more of the introduction,
thesis statement, and/or conclusion require improvement.
Below Expectations - The paper is loosely organized with an
introduction, thesis statement, and conclusion. The introduction,
thesis statement, and/or conclusion require much improvement.
Non-Performance - The introduction, thesis statement, and
conclusion are either nonexistent or lack the components
described in the assignment instructions.
Critical Thinking: Explanation of Issues
Total: 0.50
Distinguished - Clearly and comprehensively explains in detail
the issue to be considered, delivering all relevant information
necessary for a full understanding.
Proficient - Clearly explains in detail the issue to be considered,
delivering enough relevant information for an adequate
understanding.
Basic - Briefly recognizes the issue to be considered, delivering
minimal information for a basic understanding.
Below Expectations - Briefly recognizes the issue to be
considered, but may not deliver additional information
necessary for a basic understanding

8. Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions
Integrative Learning: Connections to Discipline
Total: 0.50
Distinguished - Autonomously synthesizes or draws conclusions
by combining examples, facts, or theories from multiple
disciplines.
Proficient - Autonomously correlates examples, facts, or
theories from multiple disciplines.
Basic - Attempts to correlate examples, facts, or theories from
multiple disciplines.
Below Expectations - When prompted, displays inconsistent
examples, facts, or theories from multiple disciplines.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Written Communication: Control of Syntax and Mechanics
Total: 0.63
Distinguished - Displays meticulous comprehension and
organization of syntax and mechanics, such as spelling and
grammar. Written work contains no errors, and is very easy to
understand.
Proficient - Displays comprehension and organization of syntax
and mechanics, such as spelling and grammar. Written work
contains only a few minor errors, and is mostly easy to
understand.
Basic - Displays basic comprehension of syntax and mechanics,
such as spelling and grammar. Written work contains a few
errors, which may slightly distract the reader.
Below Expectations - Fails to display basic comprehension of
syntax or mechanics, such as spelling and grammar. Written
work contains major errors, which distract the reader.
Non-Performance - The assignment is either nonexistent or

9. lacks the components described in the instructions.
Written Communication: APA Formatting
Total: 0.63
Distinguished - Accurately uses APA formatting consistently
throughout the paper, title page, and reference page.
Proficient - Exhibits APA formatting throughout the paper.
However, layout contains a few minor errors.
Basic - Exhibits basic knowledge of APA formatting throughout
the paper. However, layout does not meet all APA requirements.
Below Expectations - Fails to exhibit basic knowledge of APA
formatting. There are frequent errors, making the layout
difficult to distinguish as APA.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Written Communication: Page Requirement
Total: 0.62
Distinguished - The length of the paper is equivalent to the
required number of correctly formatted pages.
Proficient - The length of the paper is nearly equivalent to the
required number of correctly formatted pages.
Basic - The length of the paper is equivalent to at least three
quarters of the required number of correctly formatted pages.
Below Expectations - The length of the paper is equivalent to at
least one half of the required number of correctly formatted
pages.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Written Communication: Source Requirement
Total: 0.62
Distinguished - Uses more than the required number of

10. scholarly sources, providing compelling evidence to support
ideas. All sources on the reference page are used and cited
correctly within the body of the assignment.
Proficient - Uses required number of scholarly sources to
support ideas. All sources on the reference page are used and
cited correctly within the body of the assignment.
Basic - Uses less than the required number of sources to support
ideas. Some sources may not be scholarly. Most sources on the
reference page are used within the body of the assignment.
Citations may not be formatted correctly.
Below Expectations - Uses inadequate number of sources that
provide little or no support for ideas. Sources used may not be
scholarly. Most sources on the reference page are not used
within the body of the assignment. Citations are not formatted
correctly.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.